The exciting new products coming soon from Apple
Apple announced three subscription services as it searches for new areas of revenue growth. This is to compensate for stalling iPhone sales.
The three products that were announced are:
- Apple TV / Apple TV+
- Apple News+
- A titanium credit card
Apple TV+ is Apple’s answer to Netflix, as it allows users to view original video content that has been produced by Apple. There are 34 different TV shows and movie productions in the works. No price point has been announced for the subscription service.
Apple News+ is a paid tier of the Apple News app that includes magazine content for $10 a month. Magazines that you know, and love are included in the service, including Wired and National Geographic.
The titanium credit card is only available in the US, but people are intrigued. It’s called Apple Card.
Apple CEO Tim Cook explained the reason behind a credit card to CNBC:
"We saw an opportunity to transform another fundamental form of payment, and that's the credit card."
However, many are left wondering whether or not Apple have lost the creative edge that put them on top.
As the products were announced, some were unimpressed. Swinburne University digital media expert Belinda Barnet explained that Apple should have set their sights a little higher instead of trying to take on Netflix.
“People were expecting flying cars and a new iPhone but [the online content-focused launch] could be very significant in that Apple may be intending to take on a company like Amazon,” Dr Barnet said to The New Daily.
I don’t think Netflix is the end game here. Just look at the market cap of the companies to see who the real competitor is.”
With another announcement from Apple announcing the Apple Arcade – which aims to curate many of the games available on the App Store into a subscription service – it’s clear that Apple aren’t messing around anymore.
“A company like Apple does know everything about you but has never shared it,” Dr Barnet explained.
“So their tactic might be to leverage their dominance in terms of data – they certainly know more about you than Amazon does – with privacy absolutely central to their brand as opposed to all these other players.”
What do you think about the Apple launch? Let us know in the comments.