"Shameful": Betting company slammed for 9-11 themed "Never Forget" promo
DraftKings, a prominent sports betting company in the US, has found itself in hot water on social media this past Monday when it featured a parlay with a 9/11 theme on its mobile app – on the 22nd anniversary of the infamous terror attacks of September 11.
Social media users were quick to share screenshots of the DraftKings app late on Sunday night, revealing a parlay named "Never Forget". This special parlay entailed wagering on the New York Mets, New York Yankees, and New York Jets to secure victories on Monday, marking the 22nd anniversary of the tragic terrorist attacks on the World Trade Centre.
The parlay's description urged users to "Bet these New York teams to win tonight on 9/11," drawing sharp criticism from the online community. Many expressed their disapproval of DraftKings seemingly attempting to profit from the solemn occasion.
The parlay remained accessible on the app throughout Sunday night and into Monday morning, further fuelling public discontent over the sports betting company's decision.
However, DraftKings eventually removed the parlay on Monday and issued an official apology for its inclusion. Their statement read, "We sincerely apologise for the featured parlay that was shared briefly in commemoration of 9/11. We respect the significance of this day for our country and especially for the families of those who were directly affected."
Bret Eagleson, who leads the 9/11 Justice organisation, an advocacy group representing families and first responders, strongly condemned DraftKings' offer as "tone-deaf".
Eagleson, whose father, Bruce, tragically lost his life in the World Trade Centre attacks, emphasised to the Associate Press: "It is shameful to use the national tragedy of 9/11 to promote a business. We need accountability, justice, and closure, not self-interest and shameless promotion."
DraftKings did not disclose how many individuals placed bets as a result of the 9/11-themed offer, leaving questions unanswered regarding the status of those wagers - whether they remain valid or if they have been cancelled.
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