These are the world's most valuable brands in 2019
Apple has topped Forbes’ list of the world’s most valuable brands for the ninth year in a row.
The world’s 100 most valuable brands in 2019 are worth a cumulative US$2.33 trillion (AU$3.34 trillion / NZ$3.52 trillion), increasing by 8 per cent from the previous year according to the magazine’s annual list released in late May.
Tech giants dominated the list, led by Apple with a brand value of US$205.5 billion, up 12 per cent over the past year. The company – which was noted for its unique ability to move its customer base from one product category to another – has become the first to cross the $200 billion threshold.
Google came in second with US$167.7 billion in brand value, followed by Microsoft (US$123.5 billion) and Amazon (US$97 billion). Facebook rounded up the top five with a value of US$88.9 billion, down 6 per cent over the past 12 months.
Brands from 16 countries made the 2019 list. US companies comprised the majority with 56 brands among the top 100, as well as 80 per cent of the top 10. Other prolific countries included Germany with 11 brands, France with seven and Japan with six.
No New Zealand companies made the final cut.
World’s most valuable brands:
- Apple (US$205.5 billion)
- Google (US$167.7 billion)
- Microsoft (US$125.3 billion)
- Amazon (US$97 billion)
- Facebook (US$88.9 billion)
- Coca-Cola (US$59.2 billion)
- Samsung (US$53.1 billion)
- Disney (US$52.2 billion)
- Toyota (US$44.6 billion)
- McDonald’s (US$43.8 billion)
Find the full list here.