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Supermarket’s genius plan to stop panic buying

The internet may be laughing at people hoarding items such as toilet paper in the wake of the coronavirus pandemic, but a Danish supermarket has found a genius way to combat people from stocking up on items unnecessarily – in particular, hand sanitiser.

Using a simple yet brilliant pricing trick, the supermarket has put an end to bulk buying.

Rotunden supermarket in Denmark consider themselves to be the country’s most prestigious supermarket, aiming to create an exclusive experience for each shopper that walks through their doors.

Keeping their customer’s busy lifestyles in mind, they also make sure to not just sell as much as possible, but to get their products out to as many people as possible.

The store is selling one bottle of sanitiser for 40 DKK ($4.09) while two bottles cost 1,000 DKK ($95).

Similar to other supermarkets around the world, they recently experienced people attempting to hoard certain items and took it upon themselves to do something about it. Which is why they came up with the unconventional pricing idea.

The business took to Facebook to explain their motivation behind the pricing.

“Dear customers, we have a great responsibility to keep the business running, and we can only do that with everyone’s help and understanding. I can help in the following way: We ask all customers to respect the distance between each other and our co-workers; Sprinkle (likely sanitise or wash) hands off at the entrance and use gloves; If you are a family, please allow only one person to purchase the purchases if possible; There may be times when we limit how many customers we accept in the store at one time. We will keep you informed about any operating changes on Facebook. Take care and thank you for your understanding,” they state in the letter.

The decision quickly went viral, with people all over the globe praising the supermarket for their decision.

Tags:
coronavirus, health, supermarket, panic buying