Muslim bachelor uses billboard ads to find a wife
Muhammad Malik has come up with a unique way to meet a potential partner.
The London-based 29-year-old has plastered his face on billboards across England in an unorthodox bid to "save him from an arranged marriage".
The series of billboards show the eligible bachelor laying on the ground with a link to his website, called findmalikawife.com.
His website gives potential suitors a look into his life, career, and special interests, as well as what he is looking for in a partner.
In Mailk's words, he is looking for, "a Muslim woman in her 20s, who's striving to better her deen. I'm open to any ethnicity but I've got a loud Punjabi family - so you'd need to keep with the bants."
"Always personality and faith over anything else!"
The free-spirited Malik insists he isn't against arranged marriages, but he "just wanted to try and find someone on my own first."
Speaking to BBC's Asian Network, Malik said he became tired of using dating apps, saying they lack a real connection.
"It takes a lot of energy swiping left and right, and you almost become immune or this robot," he said.
"There's that lack of ethereal human connection when we're talking about the online space."
When asked why he went to such extreme lengths with the billboards, he said, "Probably because of my personality."
"I'm a creative and I love doing the most random and absurd things - as long as they are 100 per cent halal of course."
"Traditional methods such as 'rishta aunties' didn't work for me so thought why not take it to the billboards."
Since the billboards have been up since New Years Day, Malik said he has got hundreds of responses, and has enlisted the help of his friends to go through the potential partners.
He said, "It's early days but responses thus far have been in the triple digits and from some really lovely people - keep them coming. I'm hoping to get in touch with women I like soon."
Image credits: Twitter @findmailkawife