Retirement Life
Funny ad celebrates wisdom of over-50s by showing life mistakes of the young
Apia has launched a new ad campaign that celebrates the wisdom and life experience of over-50s while gently poking fun at the young and “inexperienced”.
In the light-hearted ad above, a band of older musicians sing about how they wish their wisdom had come earlier in life as they watch young people make a series of “mistakes” in life.
Young people are shown missing important family time by working late, failing to muster up the courage to talk to a love interest, being distracted on the road, risking back injury by carrying items the incorrect way, and losing individuality by dressing in identical styles.
Watch the ad above and tell us, do you think it hits the mark?