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Joe Biden has COVID. Here’s what someone over 80 can expect

<p><em><a href="https://theconversation.com/profiles/hassan-vally-202904">Hassan Vally</a>, <a href="https://theconversation.com/institutions/deakin-university-757">Deakin University</a></em></p> <p>If US politics leading up to the 2024 presidential election was a Hollywood thriller, it would be a movie full of plot twists and surprises. The latest twist is President Joe Biden has <a href="https://edition.cnn.com/2024/07/17/politics/joe-biden-tests-positive-covid-19/index.html">COVID</a> and is isolating at home.</p> <p><a href="https://www.whitehouse.gov/briefing-room/statements-releases/2024/07/17/statement-from-press-secretary-karine-jean-pierre-3/">Biden’s doctor says</a> his symptoms are mild and include a runny nose, cough and generally feeling unwell. His temperature, oxygen levels and respiratory rate are said to be normal.</p> <p>Biden, who has <a href="https://www.bbc.com/news/articles/cv2gj8314nqo">been diagnosed</a> with COVID twice before, <a href="https://www.whitehouse.gov/briefing-room/statements-releases/2024/07/17/statement-from-press-secretary-karine-jean-pierre-3/">has received</a> his COVID vaccine and booster shots, and has taken the first dose of the antiviral drug Paxlovid.</p> <p>No doubt, Biden will be receiving the best of medical care. Yet, as much <a href="https://theconversation.com/is-joe-biden-experiencing-cognitive-decline-heres-why-we-shouldnt-speculate-234487">recent media coverage</a> reminds us, he is 81 years old.</p> <p>So let’s look at what it means for an 81-year-old man to have COVID in 2024. Of course, Biden is not just any man, but we’ll come to that later.</p> <h2>Luckily, it’s not 2020</h2> <p>If we were back in 2020, a COVID diagnosis at this age would have been a big deal.</p> <p>This was a time before COVID vaccines, before specific COVID treatments and before we knew as much about COVID as we do today. Back then, being over 80 and being infected with the SARS-CoV-2 virus (the virus that causes COVID) represented a significant threat to your health.</p> <p>It was very clear early in the pandemic that your chances of getting severe disease and dying <a href="https://theconversation.com/why-are-older-people-more-at-risk-of-coronavirus-133770">increased with age</a>. The early data suggested that if you were over 80 and infected, you had about a 15% likelihood of dying from the illness.</p> <p>Also, if you did develop severe disease, we didn’t have a lot in the toolkit to deal with your infection.</p> <p>Remember, former UK Prime Minister Boris Johnson <a href="https://theconversation.com/scott-morrison-has-covid-its-a-big-deal-but-not-how-you-think-178298">ended up in the ICU</a> with his COVID infection in <a href="https://www.theguardian.com/world/2020/apr/17/boris-johnson-and-coronavirus-inside-story-illness">April 2020</a>, despite being 55 at the time. That’s a much younger age than Biden is now.</p> <p>Former US President Donald Trump also had what was understood to be a <a href="https://www.theguardian.com/us-news/2021/feb/11/trump-coronavirus-ventilator-covid-illness">very severe case</a> of COVID in October 2020. He was 74 at the time.</p> <h2>How things have changed</h2> <p>So let’s wind the clock forward to 2024. A lot has happened in four years.</p> <p>COVID is still a disease that needs to be <a href="https://www.cdc.gov/ncird/whats-new/changing-threat-covid-19.html">taken seriously</a>. And for some people with other health conditions (for instance, people with heart disease or diabetes) it poses more of a threat. And of course we know more about the well-publicised <a href="https://theconversation.com/i-have-covid-how-likely-am-i-to-get-long-covid-218808">longer term effects</a> of COVID.</p> <p>But the threat COVID poses to an individual is far less now than it has ever been.</p> <h2>More of us have some immunity</h2> <p>First, <a href="https://www.theguardian.com/world/2022/dec/03/who-estimates-90-of-world-have-some-resistance-to-covid">most people</a> have some immunity to COVID now, whether this has come from vaccination or prior infection, and for many both.</p> <p>The fact that your immune system has had some exposure to the virus is transformative in how you respond to infection. Yes, there’s the ongoing problem of waning immunity over time and the virus mutating meaning you need to have regular booster vaccines. But as your immune system has “seen” the virus before it allows it to respond more effectively. This means the threat posed by infection has fallen drastically.</p> <p>We know Biden has received his booster shots. Boosters have been shown to offer <a href="https://theconversation.com/what-are-the-new-covid-booster-vaccines-can-i-get-one-do-they-work-are-they-safe-217804">substantial protection</a> against severe illness and death and are particularly important for older age groups.</p> <h2>Now we have antivirals</h2> <p>Second, we also have antiviral medicines, such as Paxlovid, which is effective in reducing the likelihood of severe illness from COVID if taken soon after developing symptoms.</p> <p>In <a href="https://www.nejm.org/doi/full/10.1056/NEJMoa2118542">one study</a>, if taken soon after infection, Paxlovid reduced the likelihood of severe illness or death by 89%. So it is <a href="https://www.covid19treatmentguidelines.nih.gov/therapies/antivirals-including-antibody-products/ritonavir-boosted-nirmatrelvir--paxlovid-/">highly recommended</a> for those at higher risk of severe illness. As we know, Biden is taking Paxlovid.</p> <p>Paxlovid has also been associated with rebound symptoms. This is when a person looks to have recovered from infection only to have symptoms reappear. Biden experienced this <a href="https://theconversation.com/why-do-some-people-who-take-paxlovid-for-covid-get-rebound-symptoms-or-test-positive-again-like-president-biden-188002">in 2022</a>.</p> <p>The good news is that even if this occurs in most instances the symptoms associated with the recurrence tend to be mild.</p> <h2>Biden would have the best care</h2> <p>The other factor of course is that Biden would have access to some of the world’s best medical care.</p> <p>If his symptoms were to become more severe or any complications were to develop, you can be assured he would get the best treatment.</p> <p>So is Biden’s diagnosis news? Well of course, given all the speculation about his health. But in terms of COVID being a major threat to Biden’s health, there are no indications it should be.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/234999/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /></p> <p><a href="https://theconversation.com/profiles/hassan-vally-202904"><em>Hassan Vally</em></a><em>, Associate Professor, Epidemiology, <a href="https://theconversation.com/institutions/deakin-university-757">Deakin University</a></em></p> <p><em>Image credits: Bonnie Cash/Pool via CNP/Shutterstock Editorial </em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/joe-biden-has-covid-heres-what-someone-over-80-can-expect-234999">original article</a>.</em></p>

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Top 80s songs to get you moving

<p class="Default">While the fashion from the 1980s might only come out of the closet for dress up parties these days, the music is still considered some of the best of our time. Especially for music to get you moving.</p> <p class="Default">From dance and pop hits to a little rap and rock, it’s got to be one of the most diverse, eclectic and extravagant decades in recent cultural history.</p> <p class="Default">Here, we have been busy rifling through the tracks to whittle down a decade of music into 40 of the best tracks to move to. From dancing to exercise, if you want to get up off that couch, these are the songs to hit play on.</p> <p>1. “Girls Just Want to Have Fun” by Cyndi Lauper (1983)<br />2. “Hit Me with Your Best Shot” by Pat Benatar (1980)<br />3. “Eye of the Tiger” by Survivor (1982)<br />4. “Love Shack” by The B-52's (1989)<br />5. “Beat It” by Michael Jackson (1982)<br />6. “Manic Monday” by The Bangles (1986)<br />7. “Let's Dance” by David Bowie (1983)<br />8. “Livin' on a Prayer” by Bon Jovi (1986)<br />9. “I Love Rock N' Roll” by Joan Jett &amp; The Blackhearts (1982)<br />10. “Thriller” by Michael Jackson (1982)<br />11. “Faith” by George Michael (1987)<br />12. “Jump” by Van Halen (1984)<br />13. “Don't Stop Believin’" by Journey (1982)<br />14. “Walking on Sunshine” by Katrina &amp; The Waves (1983)<br />15. “Kiss” by Prince (1986)<br />16. “Holiday” by Madonna (1983)<br />17. “Celebration” by Kool and the Gang (1980)<br />18. “Billie Jean” by Michael Jackson (1982)<br />19. “Love is a Battlefield” by Pat Benatar (1983)<br />20. “Sweet Dreams (Are Made of This)” by Eurythmics (1983)<br />21. “White Wedding” by Billy Idol (1982)<br />22. “Take on Me” by a-ha (1985)<br />23. “Video Killed the Radio Star” by The Buggles (1981)<br />24. “Karma Chameleon” by Culture Club (1983)<br />25. “The Tide is High” by Blondie (1980)<br />26. “Wake Me Up Before You Go-Go” by Wham (1984)<br />27. “Let's Hear It for the Boy” by Deniece Williams (1984)<br />28. “A Little Respect” by Erasure (1988)<br />29. “Sweet Child O' Mine” by Guns N' Roses (1987)<br />30. “Footloose” by Kenny Loggins (1984)<br />31. “Wild Thing” by Tone-Loc (1989)<br />32. “Tainted Love” by Soft Cell (1981)<br />33. “Borderline” by Madonna (1983)<br />34. “I Wanna Dance With Somebody” by Whitney Houston (1987)<br />35. “Just Can't Get Enough” by Depeche Mode (1981)<br />36. “Never Gonna Give You Up” by Rick Astley (1987)<br />37. “Always Something There to Remind Me” by Naked Eyes (1983)<br />38. “You Got It (The Right Stuff)” by New Kids on the Block (1988)<br />39. “It Takes Two” by Rob Base (1988)<br />40. “Down Under” by Men at Work (1981)</p> <p><em>Image: Getty</em></p>

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5 memorable locations from ‘80s films to check out

<p>Everyone loves a good movie, and everyone loves a holiday, so what do you get when you combine the two? The time of your life! </p> <p>It’s widely known that the ‘80s spawned a whole host of films that went on to become cult classics - from the likes of <em>Heathers </em>to <em>Footloose</em>, <em>Dirty Dancing</em>, and <em>The Terminator</em> - and forged the way for cultural changes that ring true decades later. </p> <p>But did you also know that for many of these iconic films, real-life locations served as the inspiration for many memorable scenes? </p> <p>And while some may have changed slightly in the years since cast and crew flocked to them, some are like stepping into a time capsule - or a stage for you to re-enact the films as you see fit. </p> <p><strong>Lake Lure, North Carolina - Dirty Dancing (1987)</strong></p> <p>Anyone who’s seen<em> Dirty Dancing</em> can tell you that ‘the lift scene’ is one of the film’s most iconic moments. And it - along with a few others from the film - were filmed in North Carolina’s very own Lake Lure. And with the spot boasting its very own Lake Lure Inn & Spa - where, coincidentally, the movie’s stars stayed while working on the project - it could be the perfect getaway location for your next holiday. </p> <p><strong>Guesthouse International Hotel, California - <em>National Lampoon Vacation</em> (1983) </strong></p> <p>For those embarking on their very own<em> National Lampoon Vacation</em>, you’re in luck - the hexagonal pool is near exactly the same as it was when Chevy Chase’s Clark Griswold enjoyed a nighttime swim with Christie Brinkley’s The Girl in the Ferrari. </p> <p><strong>New York Public Library, New York - <em>Ghostbusters </em>(1984)</strong></p> <p>The 1984 film sparked an entire host of sequels, games, parodies, and conventions for avid fans across the globe - as well as one incredibly catchy song. However, for those that would like to go above and beyond just calling their friendly neighbourhood ghostbusters, the  New York Public Library’s flagship Stephen A Schwarzman building is the spot where the team had their very first encounter with the film’s ghosts. </p> <p><strong>Griffith Observatory, California - <em>The Terminator</em> (1984)</strong></p> <p>Fans of<em> The Terminator </em>should immediately recognise this site as the one where Arnold Schwarzenegger’s Terminator arrived in the nude, and basked in the glory of LA at night. It’s a popular location, and while a must-see for fans of the film, it also makes for a good afternoon out - the observatory itself boasts free entry, stunning views, and a range of fascinating exhibits inside to entertain the keen mind. </p> <p><strong>The Grand Hotel, Michigan - <em>Somewhere in Time </em>(1980)</strong></p> <p>The Grand Hotel was the primary location for romantic drama <em>Somewhere in Time</em>, and they’re proud of it. In fact, a poster for the film is reportedly even still on display there, and hosts weekends of celebration for the 1980 hit, too. </p> <p>The island the hotel is set on doesn’t allow cars, so anyone hoping to throw themselves back in time and fully immerse themselves in a ‘different world’, this National Historic Landmark may be just the place to do it. </p> <p><em>Images: Getty, Booking.net</em></p>

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Harrison Ford is back as an 80-year-old Indiana Jones – and a 40-something Indy. The highs (and lows) of returning to iconic roles

<p><a href="https://theconversation.com/profiles/ben-mccann-398197">Ben McCann</a>, <em><a href="https://theconversation.com/institutions/university-of-adelaide-1119">University of Adelaide</a></em></p> <p>Saddle up, don the fedora and crack that whip: Harrison Ford is back as the intrepid archaeologist in <em>Indiana Jones and the Dial of Destiny</em>. The film premiered at Cannes, where Ford was <a href="https://www.hollywoodreporter.com/movies/movie-news/harrison-ford-honorary-palme-dor-cannes-1235495463/">awarded</a> an Honorary Palme d’Or in recognition of his life’s work.</p> <p>Reviews for the fifth film in the franchise <a href="https://www.hollywoodreporter.com/movies/movie-news/indiana-jones-5-review-roundup-1235495961/">have been mixed</a>, and it is the first Indy film not to be directed by Steven Spielberg (this time, it’s James Mangold, best known for his motor-racing drama Ford v Ferrari).</p> <p>But this is “event” cinema that combines nostalgia, old-school special effects and John Williams’ <a href="https://theconversation.com/from-jaws-to-star-wars-to-harry-potter-john-williams-90-today-is-our-greatest-living-composer-176245">iconic score</a>.</p> <p>So, Ford is back, aged 80. What draws actors back after all this time?</p> <figure><iframe src="https://www.youtube.com/embed/eQfMbSe7F2g?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <h2>Role returns</h2> <p>Ford first played Indy in 1981 and last played him in 2008. That is a full 15 years since the most recent film in the series, and 42 years since his first outing in <em>Raiders of the Lost Ark</em>.</p> <p>Ford has form in returning to celebrated characters. One of the great pleasures of watching <em>The Force Awakens</em> back in 2015 was seeing Ford play Han Solo again for the <a href="https://www.dailymotion.com/video/x3j2j09">first time in over 30 years</a>.</p> <figure><iframe src="https://www.youtube.com/embed/0xQSIdSRlAk?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p>Actors return to roles for numerous reasons:</p> <ul> <li>financial (Ford was reportedly paid <a href="https://okmagazine.com/exclusives/harrison-ford-paid-indiana-jones-5-plagued-with-problems/">US$25 million</a> for <em>Dial of Destiny</em>)</li> <li>protection of their brand, image and star persona (Michael Keaton <a href="https://www.fortressofsolitude.co.za/the-flash-movies-biggest-hero-how-michael-keaton-saved-the-film/">returning to play Batman</a> after three decades and three other actors who have embodied the role)</li> <li>professional (Tom Cruise admitted over the 36 years between <em>Top Gun</em> films he wanted to make sure the sequel <a href="https://screenrant.com/top-gun-maverick-tom-cruise-return-how-explained/">could live up to the original</a>)</li> <li>personal (once-huge stars are working less and less, and only feel the need to return to a built-in fan base every few years – Bill Murray in the 2021 <em>Ghostbusters</em> sequel springs to mind).</li> </ul> <p>It’s not always a successful endeavour.</p> <p>Arnold Schwarzenegger and Sylvester Stallone – two of the biggest action stars of the 1980s off the back of iconic roles as <em>The Terminator</em>, Rocky Balboa and John Rambo – have repeatedly returned to those roles, and critics have been <a href="https://screenrant.com/terminator-dark-fate-undermined-john-connor-storyline-franchise-bad/">particularly harsh</a>.</p> <p>It did not work for Sigourney Weaver in <em><a href="https://www.rogerebert.com/reviews/alien-resurrection-1997">Alien: Resurrection</a></em> in 1997, 18 years after her first time as Ripley; nor for Keanu Reeves in <em><a href="https://www.theguardian.com/film/2021/dec/21/the-matrix-resurrections-review-keanu-reeves">The Matrix Resurrections</a></em> in 2021, 23 years after the original.</p> <p>And still, I’m intrigued to see what Michael Mann could do with his long-rumoured sequel to <em>Heat</em>, his definitive 1995 crime film. Ever since Mann published his novel Heat 2 last year – a kind of origin story for <em>Heat’s</em> key protagonists – fans have been hoping a de-aged Al Pacino (now aged 83) <a href="https://deadline.com/2023/04/michael-mann-heat-2-warner-bros-adam-driver-young-neil-mccauley-1235316777/">might return</a> as LA cop Vincent Hanna.</p> <h2>Undoing time</h2> <p>“Digital de-ageing” first entered the Hollywood mainstream in 2019 with <em>The Irishman</em> and <em>Captain Marvel</em>.</p> <p><a href="https://www.indiewire.com/features/craft/de-aging-actors-history-benjamin-button-dial-of-destiny-harrison-ford-1234863938/">Via this process</a>, older actors (Robert De Niro, Al Pacino and Samuel L. Jackson have all been subject to the technology) move back and forwards in time without younger actors having to play them.</p> <figure><iframe src="https://www.youtube.com/embed/OF-lElIlZM0?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p>Films still tend to cast two actors to play older and younger versions of the same character, a choice that dates back at least to 1974’s <em>The Godfather Part II</em>, in which a young Robert de Niro plays Vito Corleone, portrayed by the much older Marlon Brando in the first film.</p> <p>In 1989, <em>Indiana Jones and the Last Crusade</em> features a delightful opening scene where River Phoenix plays the young version of Indiana Jones, before Ford takes over for the rest of the film.</p> <figure><iframe src="https://www.youtube.com/embed/AwH6-Yh7_SM?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p>Actors used to just play characters of their own age when reprising earlier roles. Paul Newman finally won a Best Actor Oscar for his role as “Fast Eddie” Felson in <em>The Color of Money</em> (1986), a quarter of a century after first playing him in The Hustler.</p> <p>The sequel plays on Newman’s age, and his role as a mentor to an upcoming Tom Cruise, and bathes viewers in nostalgia and memories of <a href="https://faroutmagazine.co.uk/paul-newman-schooled-tom-cruise-the-color-of-money/">a younger Newman</a>.</p> <figure><iframe src="https://www.youtube.com/embed/k7gmrKAFshE?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p>But actors no longer have to exclusively play their age.</p> <p>The first part of <em>Dial of Destiny</em> is an extended flashback, set in 1944, in which Ford has been digitally de-aged to appear in his 40s. This process used an AI system that scanned used and unused reels of footage of Ford from <a href="https://www.cbr.com/harrison-ford-de-aging-indiana-jones-dial-of-destiny/">the first three Indy films</a> to match his present-day performance.</p> <p>Here, it is as if we are getting two Fords for the price of one: the “younger”, fitter Indy and the older, more world-weary version. It makes for a powerfully emotional connection on screen.</p> <p>Yet there are some <a href="https://variety.com/2023/film/awards/indiana-jones-5-harrison-ford-de-aging-not-working-1235618698/">pitfalls to de-ageing</a>. Some viewers complain that the whole process is distracting and that the hyper-real visual look of de-aged scenes resembles a video game.</p> <p>Even so, de-ageing in Hollywood cinema is here to stay. Tom Hanks’s <a href="https://variety.com/2023/film/news/tom-hanks-robin-wright-digitally-deaged-robert-zemeckis-movie-1235507766/">next film</a> is using AI-based generative technology to digitally de-age him.</p> <p>Given its reduced cost, speed and reduced human input, AI-driven innovation might have <a href="https://filmstories.co.uk/news/new-ai-driven-de-ageing-tools-to-be-used-in-tom-hanks-project/">industry-changing ramifications</a>.</p> <h2>The star of Ford</h2> <p>Harrison Ford remains a bona fide “movie star” in an industry profoundly buffeted by COVID, the rise of streaming platforms, the demise of the monoculture, and the changing nature of who constitutes a star.</p> <p>In the midst of all this industry uncertainty, it seems there is no longer a statute of limitations on actors returning to much-loved characters.</p> <p>The next big ethical issue for the film industry as it further embraces AI is whether to <a href="https://collider.com/james-dean-digital-cgi-performance-in-new-movie/">resurrect deceased actors</a> and cast them in new movies.</p> <p>Still, I’m looking forward to seeing more actors de-aged as the technology improves and audiences acclimatise to watching older actors “playing” younger versions of themselves. We are only at the start of Hollywood’s next big adventure.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/202357/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/ben-mccann-398197">Ben McCann</a>, Associate Professor of French Studies, <a href="https://theconversation.com/institutions/university-of-adelaide-1119">University of Adelaide</a></em></p> <p><em>Image credits: Getty Images</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/harrison-ford-is-back-as-an-80-year-old-indiana-jones-and-a-40-something-indy-the-highs-and-lows-of-returning-to-iconic-roles-202357">original article</a>.</em></p>

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The soundtrack to selling: why advertising with popular music needs to be pitch perfect

<p><em><a href="https://theconversation.com/profiles/morteza-abolhasani-1346513">Morteza Abolhasani</a>, <a href="https://theconversation.com/institutions/the-open-university-748">The Open University</a></em></p> <p>At some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an accessible and popular art form which <a href="https://online.ucpress.edu/mp/article-abstract/22/1/41/62190/Uses-of-Music-in-Everyday-Life?redirectedFrom=fulltext">accompanies our daily lives</a>.</p> <p>Advertisers have long understood the popularity and emotional power of music and used it to sell us things. Much time – and money – is spent on securing the right soundtrack to adverts in a bid to boost sales, such as when Microsoft <a href="https://www.bloomberg.com/news/articles/1999-05-23/sing-a-song-of-selling?leadSource=uverify%20wall">spent a reported US$3 million</a> (£2.4 million) to use The Rolling Stones’ song Start Me Up as part of their advertising campaign for Windows 95.</p> <p>So how do companies choose the right music for their product? And why is it such a valuable ingredient in the mission to make us consume?</p> <p>Research suggests that the specific qualities of music as an art form enhances the science of selling. As one researcher <a href="https://onlinelibrary.wiley.com/doi/10.1002/mar.4220010303">puts it</a>: “Music […] is the catalyst of advertising. It augments pictures and colours words, and often adds a form of energy available through no other source.”</p> <p>Other <a href="https://link.springer.com/chapter/10.1007/978-3-531-18916-1_19">studies have shown</a> how music transports, underlines or amplifies the persuasive message of adverts. Used well, it creates memorable commercials which influence our attitudes to a product or service.</p> <p>Take the visually simple but <a href="https://www.youtube.com/watch?v=J6bGnSEwdKY">compelling advert</a> for Air France, with the soundtrack of Mozart’s Piano Concerto No. 23. It projects grandeur and elegance, in the hope that viewers will associate those qualities with the airline.</p> <figure><iframe src="https://www.youtube.com/embed/J6bGnSEwdKY?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p><a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">My research</a>, which looked at hundreds of viewer comments about the music used in advertising, suggests it was successful. Air France’s use of a sophisticated piece of classical music created a direct perception of a sophisticated and premium airline.</p> <p>This is supported by other <a href="https://academic.oup.com/edited-volume/38632/chapter-abstract/335307151?redirectedFrom=fulltext">research</a> which suggests that music which matches the main message of an advert has a positive effect on consumer engagement. This alignment, known as “musical congruity”, can result in enhanced attention, a positive emotional response, and improved brand recall, ultimately enhancing the effectiveness of an advert.</p> <h2>Down memory lane</h2> <p>Music is also effective at triggering <a href="https://journals.sagepub.com/doi/abs/10.1177/1470593114521451?journalCode=mtqa">feelings of nostalgia</a>. The extent to which music arouses emotional memories – “musical indexicality” – in adverts creates associations with consumers’ past experiences.</p> <p>The music for <a href="https://www.youtube.com/watch?v=_NwBcCUh24I">an advert</a> for Old Navy inspired <a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">positive comments</a> based on viewers’ memories. A good choice of music allows businesses to tap into this nostalgia for commercial benefit, and my <a href="https://journals.sagepub.com/doi/pdf/10.1177/1470593117692021">research suggests</a> that music with autobiographical resonance can be particularly effective.</p> <p>Another example of this is when <a href="https://www.youtube.com/results?search_query=pink+moon+vw">Volkswagen used</a> Nick Drake’s <em>Pink Moon</em>.</p> <figure><iframe src="https://www.youtube.com/embed/_-kqUkZnDcM?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe></figure> <p>As one viewer commented: “Rarely do I get sentimental with commercials, but this one takes me back to the time when I was dating my wife and when we were first married. We used to take drives like this in the mountains and I remember looking at her beautiful face in the moonlight. The music is perfect. The sentiment is perfect.”</p> <p>(In this case, the 1999 advert also had a big impact on Nick Drake’s popularity, with album sales <a href="https://www.rollingstone.com/music/music-news/nick-drake-pink-moon-song-volkwagen-commercial-182739/">dramatically increasing</a> after the advert’s release. Drake, who died at the age of 26, never saw commercial success in his lifetime.)</p> <h2>Commercial clash</h2> <p>But using music to advertise products doesn’t always work. For one thing, music can infiltrate the mind, repeat itself continuously and become extremely difficult to dislodge.</p> <p>This is why we can’t get some jingles out of our heads for ages. Involuntary and repetitive exposure to a piece of music can quickly reach the point of annoyance.</p> <p>The use of popular music in advertising can also provoke arguments around <a href="https://journals.library.columbia.edu/index.php/currentmusicology/article/view/5206">the tensions</a> between artistic endeavour and commercialism. Some people believe a work of art should not be used for the pursuit of profit.</p> <p>In fact, the findings of my study on viewer comments showed that consumers sometimes passionately oppose the use of music by revered musicians being used in adverts, as they believe that doing this undermines its aesthetic integrity.</p> <p>For example, Nike’s use of the The Beatles’ song <em>Revolution</em> was seen by some as exploiting John Lennon’s lyrics to sell shoes. It made some Nike wearers so angry that they boycotted the brand.</p> <p>One wrote: “This is disgusting. Shame on Nike for exploiting priceless art. I will never buy another Nike shoe again.” Another said: “John didn’t mean change the brand of your trainers!”</p> <p>So advertisers need to be careful. For while the right choice of music can attract customers, boost sales, and inspire brand loyalty, the wrong choice can create something of a backlash. For many people, music is precious, and using it as a marketing tool does not always have harmonious results.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/203856/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/morteza-abolhasani-1346513">Morteza Abolhasani</a>, Lecturer in Marketing, <a href="https://theconversation.com/institutions/the-open-university-748">The Open University</a></em></p> <p><em>Image credits: Getty Images</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/the-soundtrack-to-selling-why-advertising-with-popular-music-needs-to-be-pitch-perfect-203856">original article</a>.</em></p>

Music

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“I’m not gonna be 80": Michael J. Fox's tragic admission

<p>Beloved actor Michael J. Fox is acknowledging how difficult his more than 30-year battle with Parkinson’s disease has become.</p> <p>“I’m not gonna be 80,” the Back to the Future star said in a preview for an upcoming episode of the American current affairs program <em>CBS Sunday Mornin</em>g, according to <em>Page Six</em>.</p> <p>In the clip, Journalist Jane Pauley tells Fox that he has “not squandered” but that his condition will eventually “make the call” as to when it’s his time to go.</p> <p>“Yeah, it’s, it’s banging on the door,” the actor said.</p> <p>“I’m not gonna lie. It’s gettin’ hard, it’s gettin’ harder. It’s gettin’ tougher. Every day it’s tougher.”</p> <p>Fox revealed that he had surgery to remove a benign tumour on his spine, but the procedure “messed up” his walking and so he started to “break” other parts of his body, including his arm, elbow, face and hand.</p> <p>He added that the “big killer” of Parkinson’s disease is “falling” and can also be “aspirating food and getting pneumonia”, pointing out that it is “all these subtle ways that gets you.”</p> <p>You don’t die from Parkinson’s. You die with Parkinson’s,” he said. “So – so I’ve been – I’ve been thinking about the mortality of it.”</p> <p>The actor was diagnosed with the brain disorder at just 29. He has since become a leading advocate for research on the condition, with the launch of the Michael J. Fox Foundation in 2000 to help educate the public and fund studies.</p> <p>He has previously revealed that he does not fear death.</p> <p>“I’m really blunt with people about cures. When they ask me if I will be relieved of Parkinson’s in my lifetime, I say, ‘I’m 60 years old, and science is hard. So, no,’” he admitted in an AARP magazine profile in December 2021.</p> <p>“I am genuinely a happy guy. I don’t have a morbid thought in my head — I don’t fear death. At all.”</p> <p><em>Image credit: Instagram</em></p>

Caring

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Ancient insect calls for update to Jurassic Park soundtrack

<p>For the past 150 years, the single known specimen of a species of katydid-like insect known as <a href="http://orthoptera.speciesfile.org/Common/basic/Taxa.aspx?TaxonNameID=1129138" target="_blank" rel="noreferrer noopener"><em>Prophalangopsis obscura</em></a> has sat quietly in the London Natural History Museum but now some scientists have worked out what it would have sounded like.</p> <p>A British/Austrian team, used some seriously fancy equipment and an understanding of the physics of insect acoustics to work out what this species would have sounded like when it sang for a mate, giving insight into the ancient insect soundscape of the Jurassic period.</p> <p>Katydids are grasshoppers and crickets.</p> <p>This holotype, or single known specimen, is one of only eight remaining species from the 90 or so which were abundant during the Jurassic period.</p> <p>The research team has shown the sounds produced by this particular insect would have been similar to, although distinguishable from, other related species around this period.</p> <figure class="wp-block-audio"><audio src="../wp-content/uploads/2022/08/journal.pone_.0270498.s002.wav?x88132" controls="controls"></audio><figcaption>The reconstructed calling song of <em>Prophalangopsis obscura</em>. Credit: Woodrow et al. 2002/PLOS ONE, CC-BY 4.0</figcaption></figure> <p>The chirp produced by <em>P. obscura</em> is a pure tone, emitted at around 4.7 kHz — well-within the <a href="https://www.ncbi.nlm.nih.gov/books/NBK10924/" target="_blank" rel="noreferrer noopener">range of human hearing</a>.</p> <p>Aside from helping researchers understand what the insect world sounded like when dinosaurs roamed the Earth some 145 to 201 million years ago, the findings also suggest that early insects of this type were limited to frequencies below 20 kHz.</p> <div class="newsletter-box"> </div> <p>This is important because the other species of <em>Prophalangopsis </em>known today have evolved to be flightless, using their wings exclusively for sound production and attracting a mate. These evolved species have also developed ultrasonic sound production organs to assist in deterring ground-based predators.</p> <p>That <em>P. obscura </em>retained its ability to fly — even just short distances — and did not develop ultrasonic capabilities, suggests it followed a different evolutionary path to the other species still in existence today, giving extra insight into the evolution of this species and their relatives.</p> <p>But, how do you hear an insect that has been dead for 150 years?</p> <p>Like katydids and their relatives, <em>P. obscura</em>, produced sound by scraping one of its wings with a ‘file’ (or row of teeth). These vibrations would then by amplified by special structures within the insect’s wing and radiated out into the surrounding environment.</p> <p>Scientists at the University of Lincoln, the Natural History Museum, London, UK and Karl-Franzens-University, Graz, Austria used a technique called micro-scanning Laser-Doppler Vibrometry (LDV) to scan and then reconstruct the wings and sound-producing organs of the holotype. They then applied knowledge of close relatives of the species, they were then able to infer the “carrier frequency” (the central frequency at which the <a href="https://onlinelibrary.wiley.com/doi/full/10.1111/jeb.13179" target="_blank" rel="noreferrer noopener">overall sound reaches its maximum energy</a>).</p> <p>Due to its low frequency and pure tone, the song <em>P. obscura</em> sang may have reverberated far and wide across the Jurassic landscape.</p> <p><img id="cosmos-post-tracker" style="opacity: 0; height: 1px!important; width: 1px!important; border: 0!important; position: absolute!important; z-index: -1!important;" src="https://syndication.cosmosmagazine.com/?id=201424&amp;title=Ancient+insect+calls+for+update+to+Jurassic+Park+soundtrack" width="1" height="1" /></p> <div id="contributors"> <p><a href="https://cosmosmagazine.com/science/biology/ancient-insect-jurassic-sound/" target="_blank" rel="noopener">T<em>his article</em></a><em> was originally published on <a href="https://cosmosmagazine.com" target="_blank" rel="noopener">Cosmos Magazine</a> and was written by <a href="https://cosmosmagazine.com/contributor/clare-kenyon" target="_blank" rel="noopener">Clare Kenyon</a>. Clare Kenyon is a science writer for Cosmos. She is currently wrangling the death throes of her PhD in astrophysics, has a Masters in astronomy and another in education, and has classroom experience teaching high school science, maths and physics. Clare also has diplomas in music and criminology and a graduate certificate of leadership and learning.</em></p> <p><em>Image: Charlie Woodrow</em></p> </div>

Family & Pets

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Acclaimed actor David Warner dies at 80

<p dir="ltr">David Warner, a famous British actor who acted in a range of different classics has died at 80 years old.</p> <p dir="ltr">Warner's family said he died from a cancer-related illness on Sunday at Denville Hall, a retirement home for entertainers in London.</p> <p dir="ltr">Often cast as a villain, Warner had roles in the 1971 psychological thriller Straw Dogs, the 1976 horror classic The Omen, the 1979 time-travel adventure Time After Time — he was Jack the Ripper — and the 1997 blockbuster Titanic, where he played the malicious valet Spicer Lovejoy.</p> <p dir="ltr">Trained at the Royal Academy of Dramatic Art in London, Warner became a young star of the Royal Shakespeare Company, playing roles including King Henry VI and King Richard II. His 1965 performance in the title role of Hamlet for the company, directed by Peter Hall, was considered one of the finest of his generation.</p> <p dir="ltr">Despite his success as a stage actor, chronic stage fright led Warner to prefer film and TV work for many years, seeing him nominated for a British Academy Film Award for the title role in Karel Reisz's Swinging London tragicomedy Morgan: A Suitable Case for Treatment, released in 1966. .</p> <p dir="ltr">He had a prolific career on film and TV in both Britain and the United States, and became beloved of sci-fi fans for roles in Terry Gilliam's Time Bandits, computer movie Tron, Tim Burton's remake of Planet of the Apes, and the Star Trek franchise, where he made several appearances in different roles.</p> <p dir="ltr">Warner returned to theatre in 2001 after almost three decades to play Andrew Undershaft in a Broadway revival of George Bernard Shaw's Major Barbara.</p> <p dir="ltr">Warner's family said he would be remembered "as a kind-hearted, generous and compassionate man, partner and father whose legacy of extraordinary work has touched the lives of so many over the years."</p> <p dir="ltr">"We are heartbroken," the family said.</p> <p dir="ltr">They said Warner is survived by his partner Lisa Bowerman, his son Luke, daughter-in-law Sarah, "his good friend Jane Spencer Prior, his first wife Harriet Evans and his many gold dust friends".</p> <p dir="ltr"><em>Image: Getty</em></p>

News

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Readers Respond: What was life like for you in the ‘80s?

<p dir="ltr">We always sit and reminisce about the good ol’ days. </p> <p dir="ltr">And according to some of your responses, the ‘80s was a great time to be alive. </p> <p dir="ltr">None of us in the office would know, but this helps us get a glimpse of what life was like back then no matter if it was sad or happy.</p> <p dir="ltr">Check out some of your responses below. </p> <p dir="ltr">Jenny Jones - I had my kids. My health. A husband. A car. Huge house. Everything was great.</p> <p dir="ltr">Michael Woodhouse - A damn better sight than it is now.</p> <p dir="ltr">Vicki Johnson - A great time for me. All my children were born in the 80s. I had a lovely life as a stay at home mum. So very different to today's world.</p> <p dir="ltr">Kathryn Potter - Much, much better than now. Was in my 30s, had a great job, more money, a beautiful little car and enjoyed life to the fullest. Did not have a care in the world. Life was good. I just wish we could go back to those days, but sadly all gone!</p> <p dir="ltr">Gillian Boyd - Busy was my first thought. The ‘80s passed me by in a whirl of pregnancy, babies, toddlers and endless washing of nappies.</p> <p dir="ltr">Yvonne Doney - Was too busy being a wife/parent to notice.</p> <p dir="ltr">Harriott Smedley - Yes, the best time of my life. I had met John, we married in 1983 and had a wonderful life together - 40 years all up. I miss him everyday.</p> <p dir="ltr">Michele Garfield - Working hard and a bad break up with the man I lived with.</p> <p dir="ltr">Sharron Millsteed Barker - Married the best man in the world in the ‘80s and had the most gorgeous son.</p> <p dir="ltr">Diane Beatty - Working part time and coping with teenagers.</p> <p dir="ltr">Share some of your memories <a href="https://www.facebook.com/oversixtyNZ/posts/pfbid02zxM7Xrpv44UCW5tA77iZipiPguupn254Ykks7eYD7pVN19p4Gmra76XaLTSfViK6l" target="_blank" rel="noopener">here</a>. </p> <p dir="ltr"><em>Image: Shutterstock</em></p>

Retirement Life

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Why women make up more than 80 per cent of true crime podcast listeners

<p dir="ltr">It’s been a running joke for a while that most true crime podcast listeners are female.</p> <p dir="ltr">But it has now been revealed that young women make up a whopping 80 per cent of true crime podcast listeners. </p> <p dir="ltr">Dr Julia Shaw, a criminal psychologist and co-host of the true crime and science podcast Bad People, said the simple reason was due to women’s experiences.</p> <p dir="ltr">She explained that growing up, women are told to keep an eye out for any danger such as a man staring at you for too long or following you home. </p> <p dir="ltr">“Women seem particularly interested in the intricacies of the criminal mind,” she told The Daily Mail. </p> <p dir="ltr">“There is a real drive to understand the 'why', not just the 'how' of the crime.”</p> <p dir="ltr">Claire Bord, a publisher at Bookouture concurred with Dr Shaw’s statement explaining how easy it was for women to “resonate” with the situation.</p> <p dir="ltr">“These kind of storylines tap into dark themes that resonate with readers because we can see ourselves in these everyday scenarios and then imagine what could happen,” she said.</p> <p dir="ltr">“I also think there are aspects of the dark themes explored in psychological thrillers, and indeed true crime, that can speak deeply to readers who have experienced difficult times in their own lives.”</p> <p dir="ltr"><em>Image: Shutterstock</em></p>

Mind

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Princess Cruises brings back 80 per cent of fleet

<p dir="ltr">With cruise ships gearing up to set sail for the first time in almost two years, Princess Cruises has announced an additional three ships returning to service.</p> <p dir="ltr">The company is welcoming guests back onboard the Crown Princess, Island Princess and Royal Princess.</p> <p dir="ltr">The return of the three additional cruises marks a milestone where 80 per cent of the fleet has resumed cruising since July 2021. </p> <p dir="ltr">“We’re so excited to have three more Princess MedallionClass ships return to service and our shipboard teams are ready to help our guests create a lifetime of holiday memories,” Princess Cruises President John Padgett said.</p> <p dir="ltr">“It’s so gratifying to see tens of thousands of guests each week enjoying their cruise holidays with us and the friendly and attentive service that is a Princess Cruises hallmark.”</p> <p dir="ltr">Island Princess departed Fort Lauderdale on April 27 to celebrate the 55th anniversary of the cruise line.</p> <p dir="ltr">Travellers will enjoy a stunning 14-day Ocean-to-Ocean Panama Canal Voage. </p> <p dir="ltr">The Royal Princess sailed from Vancouver on May 2 for back-to-back northbound and southbound cruises from Vancouver and Whittier.</p> <p dir="ltr">Every sailing includes two days of glacier viewing featuring Glacier Bay National Park, plus Hubbard Glacier or College Fjord.</p> <p dir="ltr">Crown Princess left Seattle on May 7 for a whopping 19, seven-day Inside Passage voyages to Alaska until September 10, 2022. </p> <p dir="ltr">She will then move to Los Angeles for a season of California Coast and Hawaii sailings.</p> <p dir="ltr"><em>Image: Shutterstock</em></p>

Cruising

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Music is the soundtrack to your life – what’s on your playlist?

<p>We all know music can move us emotionally. But how does it impact on our behaviour? That relationship’s not immediately clear. </p> <p>A YouTube clip was doing the rounds on social media a while ago – the music from one of the most chilling scenes in the 1975 film <em>Jaws</em> had been quite cleverly changed. Instead of the <a href="https://www.youtube.com/watch?v=A9QTSyLwd4w">original hair-raising theme</a> that we all know by composer John Williams, the scene was accompanied by the delicate ballet music of Tchaikovsky. </p> <p>The effect was startling. It could have been a completely different film – one about a fun-loving dolphin. It’s a good example of what an incredibly powerful mood-setter music is. So many of our favourite films just wouldn’t have the same impact without the music.</p> <p>It’s the same outside of the cinema – a fact that has been instinctively understood by humans since written records began. In ancient China, more than 4,000 years ago, <a href="http://www.unboundmedicine.com/medline/citation/8402699/The_sick_child_and_music_">flute music was prescribed</a> to calm an over-excited foetus.</p> <p>The Egyptians also seemed to use music for therapeutic purposes at least as early as 1500 BC. Then there is the much-loved biblical tale of King Saul being soothed by the playing of David’s harp in the Old Testament.</p> <p>Today, we often use music to “get into” a mood – using soft music and lyrics to set the scene for romance which, as a seduction tactic, can be quite effective. <a href="http://pom.sagepub.com/content/38/3/303.refs">Researchers in France found</a> that women who were exposed to love songs were more likely to respond to a request for a date than those who were in a control group and did not hear this music.</p> <p>At other times, we may use a fast, up-tempo piece of music at the gym to get us working harder. Music has also been used across the centuries to <a href="http://vimeo.com/72609411">pump up soldiers in the face of battle</a>, the same energising facets of the music being drawn upon, in this context to promote aggression (see famous Wagner scene from <em>Apocalypse Now</em> (1979) below).</p> <p>So does that mean that music can be both good and bad for you? Potentially, yes. </p> <p>But music exists within a socio-cultural context and it is how the music interacts with other factors that produces a particular result. </p> <p>So, at the gym it is how and why the music is framed that helps to promote its invigorating qualities for the desired work-out ends. Where it could lead to aggression, there are contextual factors that influence the way in which it’s processed and in turn how it affects us.</p> <p>Recent anti-noise bans that <a href="https://theconversation.com/live-music-in-australia-offensive-noise-or-good-vibrations-13530">prevented live music being played</a> in many Australian pubs connected loud music with aggressive behaviour.</p> <p>The truth is that rock music might indeed encourage patrons to move faster, be more pumped up, and perhaps drink more, be less inhibited, louder, and so manifest a whole range of behaviours than might be regarded as anti-social, leading to an aggression response. But, these are not generated from the music itself, rather in the context and the alignment of many interacting factors.</p> <p>Perhaps the most useful way to reflect on the positives of music is that it can be part of a “healthy process of self-regulation” as American music therapist <a href="http://mtp.oxfordjournals.org/content/21/2/69.abstract">Bridget Doak says</a> and, when negative, it may be part of an “unhealthy, distress-addiction cycle”. </p> <p><a href="https://kb.osu.edu/dspace/bitstream/handle/1811/52950/EMR000125a-Garrido.pdf">Researchers have found</a> that people listen to sad music for a variety of reasons. Some may find that having a good cry while listening to a piece of music is a good way to let go of bad feelings. For others it may give them a chance to think through things that are making them feel sad in their own lives and reach a point of resolution. </p> <p>But some people do not have such effective ways of making themselves feel better. People with mood disorders, for example, often engage in behaviours that can make them feel worse, and music can be a part of that behaviour.</p> <p>Music can have such a powerful impact on mood. Whether or not our lives resemble a light-hearted ballet or a scene of terror in shark-infested waters may have much to do with the music that surrounds us on a daily basis. </p> <p><em>Image credits: Getty Images</em></p> <p><em>This article first appeared on <a href="https://theconversation.com/music-is-the-soundtrack-to-your-life-whats-on-your-playlist-26893" target="_blank" rel="noopener">The Conversation</a>. </em></p>

Music

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10 Best Original Score winners that are worth watching for the soundtrack alone

<p>Films move us in many ways, whether it’s from incredible performances, striking cinematography or great storytelling. But there’s one component that strikes a chord in all of us: great music. From the looming danger of deep strings as a massive great white shark closes in, to the swelling chorus of violins as two lovers part on a runway in <em>Casablanca</em>, the film score has the power to move us, terrify us and even make us weep.</p> <p>While the Oscar for Best Original Score has had a few name changes over the years, it’s always been about the same thing: recognising the movie industry’s best musical talent. Some winners might not be in your daily rotation, but their scores stand the test of time, and continue to enchant listeners generations over.</p> <p><strong>The Sound of Music (1965)</strong></p> <p>What’s more iconic than Julie Andrews as Maria twirling on a mountaintop? Maybe a family of singing children bidding you farewell, or perhaps a Do-Re-Mi lesson in the idyllic countryside? Released in 1965 to both critical and commercial acclaim, <em>The Sound of Music </em>quickly became a phenomenon – and it’s not hard to see why. </p> <p>The film is chock full of hit after hit thanks to the incredible songwriting of Rodgers and Hammerstein, along with the help of Irwin Kostal’s screen arrangements. Give it a watch and you’ll likely be humming the tunes for days to come.</p> <p><strong>The Wizard of Oz (1939)</strong></p> <p>A lion, a scarecrow, a tin man and a girl from Kansas walk into Oz. This Technicolor wonder needs no introduction; from Dorothy’s dazzling red shoes to the terrifying flying monkeys and everything in between, it’s an established classic that’s ascended into a league of its own. </p> <p>While songs like “Over the Rainbow,” “We’re Off to See the Wizard,” and “Ding-Dong! The Witch Is Dead” have edged their way into the cultural zeitgeist – even for those unfamiliar with the source material – composer Herbert Stothart’s score helps flesh out L. Frank Baum’s fantastical world. It’s a beautifully moving and unabashedly classic Hollywood score.</p> <p><strong>West Side Story (1961)</strong></p> <p>Electrifying choreography, glorious set design and music that’s stood the test of time – Shakespeare, eat your heart out. This loose adaptation of <em>Romeo and Juliet</em> brings the Bard’s classic tragedy to 1950s New York City, freshly updated with prescient social commentary and enchanting work from Saul Chaplin, Johnny Green, Sid Ramin and Irwin Kostal. </p> <p>Despite deserved criticism for its flagrant use of Brown-face, <em>West Side Story</em> has remained a landmark entry in the musical film canon, and even inspired a remake that’s nominated for seven Oscars this year.</p> <p><strong>The Last Emperor (1987)</strong></p> <p>What happens when you combine the talents of a Japanese electronic-music pioneer, a celebrated Chinese composer and one of the most influential musicians to come out of New York City’s new wave scene? A score worthy of accompanying Bernardo Bertolucci’s sprawling epic! </p> <p>The film follows the life of China’s last emperor, Puyi, from his coronation at the age of two through to the cultural and political upheaval of China in the 20th century. Ranging from grand and bombastic to soft and serene, this Best Original Score is an incredibly moving component of an already-impressive film.</p> <p><strong>The Little Mermaid (1989)</strong></p> <p>Back in the ’80s, Disney was a far cry from the entertainment powerhouse of the present. Coming off of one of their biggest box office failures with 1985’s <em>The Black Cauldron</em>, the company needed a hit. Corporate restructuring eventually led the team to two prominent members of the Broadway music scene: Alan Menken and Howard Ashman – both of whom had made a name for themselves with <em>The Little Shop of Horrors</em>. </p> <p>Despite being his first foray into film, Menken helped usher in the Disney renaissance of the ’90s, pumping out a score filled to the brim with magic and wonder – thanks in part to infectious lyrics by Ashman.</p> <p><strong>Midnight Express (1978)</strong></p> <p>The orchestral score goes hand in hand with the Oscars, but every now and then something a little more experimental breaks through. Case in point: Italian electronic-music legend Giorgio Moroder’s synthesizer-heavy score for the 1978 prison-drama, <em>Midnight Express</em>. </p> <p>Moroder’s work with artists like Donna Summer helped pioneer an iconic sound of the late ’70s and ’80s, filled with grooving synth hooks and infectious beats. Look no further than the track “Chase” for a taste of Moroder’s magic; the frenetic melody puts you right in the middle of <em>Midnight Express</em>’s most nail-biting scene. While other artists at the time had dabbled with electronic film scores – like fellow Italian group Goblin and their work with horror legend Dario Argento – few achieved Midnight Express’s critical acclaim.</p> <p><strong>Purple Rain (1984)</strong></p> <p>In 1984, the world found out what it sounds like when doves cry. A landmark entry in the musician-turned-actor film canon, audiences delighted in seeing the mononymous superstar in his first acting role. </p> <p>Not only did the film lead to one of Prince’s most iconic – and unabashedly purple – outfits, it would also go on to be his best-selling album – and forever shape his legacy. With hits like “Let’s Go Crazy,” “When Doves Cry” and the titular “Purple Rain,” it may not be the typical Best Original Score recipient, but it’s certainly well deserved.</p> <p><strong>The Lord of the Rings: The Fellowship of the Ring (2001)</strong></p> <p>Adapting one of the most celebrated fantasy series in the history of literature was a tall order for director Peter Jackson and his creative team. While it had been done in the past with varied success, Jackson’s efforts led to one of the most successful film trilogies of all time. </p> <p>A large part of that success was due to the masterful work of Canadian composer Howard Shore. At times quaint and idyllic, grandiose and menacing, Shore’s score effortlessly provided a sonic backdrop for Middle Earth and all its inhabitants. Shore would also go on to win the same award two years later for his work on <em>The Lord of the Rings: The Return of the King</em> (2003).</p> <p><strong>The Social Network (2010)</strong></p> <p>If you went back to the ’90s and told moody teens that the guy from Nine Inch Nails would turn out to be one of the most exciting composers in Hollywood, they’d never believe you. Not only did <em>The Social Network</em>’s score mark an exciting development in Trent Reznor and Atticus Ross’s careers – the two having previously collaborated on a number of projects – the electronically driven tracks also helped carry the torch from Giorgio Moroder. </p> <p>This Best Original Score perfectly transplanted the sensibilities of Nine Inch Nails into a work that mirrored the story of Facebook’s contentious rise, and also gave a taste of the duo’s future success in Hollywood.</p> <p><strong>Star Wars (1977)</strong></p> <p>Ten words on a black background about a galaxy far, far away, followed by a brief pause. And suddenly, trumpets blaring triumphantly alongside two words in big yellow letters: Star Wars. It’s one of the most memorable intros in movie history, and one that still resonates with fans around the world. </p> <p>Taking inspiration from composers like Gustav Holst and his “The Planets” suite, alongside the swashbuckling scores of films like <em>The Adventures of Robin Hood </em>(1938), John Williams helped usher in a new era reminiscent of the golden age of Hollywood. These days, Star Wars is a cultural institution, and there’s no doubt that’s partly due to the unforgettable score.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article was originally published on <a href="https://www.readersdigest.co.nz/true-stories-lifestyle/entertainment/10-best-original-score-winners-that-are-worth-watching-for-the-soundtrack-alone?pages=1" target="_blank" rel="noopener">Reader's Digest</a>. </em></p>

Music

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80-year-old speedster loses licence

<p><span style="font-weight: 400;">An elderly man has lost his licence and received a fine after South Australian Police allegedly detected his car travelling more than 80 kilometres over the speed limit.</span></p> <p><span style="font-weight: 400;">Highway patrol spotted the driver in his Subaru WRX sedan at Alma, in South Australia’s lower Mid North region, at about 2.45pm on Wednesday.</span></p> <p><span style="font-weight: 400;">The 80-year-old man was pulled over after being allegedly clocked at 182 kilometres per hour on a road with a speed limit of 100 kph.</span></p> <p><span style="font-weight: 400;">He also lost his licence for six months.</span></p> <p><span style="font-weight: 400;">The driver, an Adelaide Plains man, was pulled over by police and handed a $1,814 fine.</span></p> <p><span style="font-weight: 400;">“Given the high number of serious and fatal crashes recently in the Barossa and Mid North area, this type of driving is of significant concern,” police said in a statement.</span></p> <p><span style="font-weight: 400;">“Highway patrols will continue to have a presence along main arterial roads and highways between rural townships with speed detection, vehicle road-worthiness and drink and drug driving receiving particular attention.”</span></p> <p><span style="font-weight: 400;">The latest incident comes after a series of fatal crashes, with police pleading with drivers to take care on the roads and slow down.</span></p> <p><span style="font-weight: 400;">Last month, a grandmother and father died while on a road trip to buy a birthday present, when the car they were travelling in hit a tree.</span></p> <p><span style="font-weight: 400;">“I implore people to be cautious, drive safely and consider the consequences and implications of your actions when you’re using our roads because there are significant and quite lifelong consequences,” Superintendent Bob Gray said at the time.</span></p> <p><em><span style="font-weight: 400;">Image: SA Police</span></em></p>

Travel Trouble

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Islands that will disappear in the next 80 years

<p>Sadly, rising sea levels present a serious danger to all sorts of natural features – including islands. And though it may seem like a slow process, it could very well cause several islands throughout the world to be completely gone before the 21st century is over. And rising water is just one of many scary things that could happen if the glaciers continue to melt.</p> <p> </p> <p><strong>Solomon Islands</strong></p> <p>The Solomon Islands, a group of nearly 1,000 islands and atolls in the South Pacific, are slowly being taken over by the sea. In fact, the sea level has risen by around 8 millimetres per year since 1993. It is rising so fast that the provincial capital of Choiseul is just over two metres about sea level, and a new town is being built for residents to relocate. According to a 2016 paper published in the journal Environmental Research Letters, five reef islands have already disappeared, and several villages that had stood since 1935 were destroyed on other islands with receding shorelines.</p> <p> </p> <p><strong>Maldives</strong></p> <p>The popular and beautiful Maldives, an archipelago in the Indian Ocean that’s home to many lush resorts and even a variety of underwater hotels, are also slowly being covered by the ocean. According to the CIA, the low elevation of the islands makes them sensitive to the sea level rising. The World Bank says that at the current projections of sea level rise, the entire country could be underwater by the year 2100. In 2009, the country’s president held a meeting under water in an attempt to bring attention to the impending disaster.</p> <p> </p> <p><strong>Palau</strong></p> <p>A paper published in collaboration between the Palau National Weather Service Office and the Pacific Climate Change Science Program says that the sea level has risen in Palau, located in the South Pacific, by about 9mm per year since 1993, about three times the global average. It is expected to continue to rise by up to 61cm by the year 2090. Public Radio International reports that residents say their yards are flooding during some full moon high tides and are considering moving to a new country. The island’s famous non-stinging jellyfish are even disappearing, which may also be due to climate change.</p> <p> </p> <p><strong>Micronesia</strong></p> <p>Micronesia is a country made up of 607 islands located 4025 kilometres southwest of Hawaii in the Pacific Ocean. Its mere 435 square kilometres of land are filled with mountains, mangroves, lagoons and beaches. Due to increasing sea levels, the nation has seen several islands disappear within recent memory, while others have been severely reduced in size, according to the Journal of Coastal Conservation.</p> <p> </p> <p><strong>Fiji</strong></p> <p>The Pacific Islands of Fiji are also low-lying and vulnerable to changes in ocean levels. The United Nations Framework Convention on Climate Change says that the village of Vunidogoloa was the first to begin relocating because of the rapid sea level rise, which is continuing to worsen. A World Bank report says over the last few decades, some villages have reported a loss of 15-20 metres of shoreline due to loss of mangroves. Sea levels are expected to rise up to 43 centimetres by 2050, according to the report. Rises in ocean temperatures also affect the coral reefs, resulting in coral bleaching that turns the coral white and vulnerable to disease.</p> <p> </p> <p><strong>Tuvalu</strong></p> <p>The Prime Minister of Tuvalu, a remote South Pacific nation, has stated that “sea level rise and more severe weather events loom as a growing threat to our entire population.” The Tuvalu government says it’s one of the most vulnerable places on Earth to the impact of rising sea levels, which could bring complete disaster to its 10,000 residents.</p> <p> </p> <p><strong>Seychelles</strong></p> <p>Off the east coast of Africa, the Seychelles are experiencing an unprecedented rise in sea levels compared to the last 6,000 years, according to a study published in the Proceedings of the National Academy of Sciences. With around 85 percent of the country’s development sitting on coastlines, rising sea levels can be catastrophic. The Seychelles News Agency reports that just a one-metre rise could cover many of its low-lying islands and inhabited coastal areas, which would be a 70 percent loss of its land mass. Mangrove forests and coral reefs are also at severe risk.</p> <p> </p> <p><strong>Kiribati</strong></p> <p>There’s a plan to move everyone who lives on this island in the central Pacific completely off due to increasing water levels. The president of Kiribati, an independent republic, looked to buy land in Fiji in 2012 as “climate change insurance” for the island’s population. The president was quoted as saying, “moving won’t be a matter of choice. It’s basically going to be a matter of survival.” He has said his country will become uninhabitable by 2050.</p> <p> </p> <p><strong>Cook Islands</strong></p> <p>Described by its tourism board as “like Hawaii was 50 years ago,” the Cook Islands off of New Zealand are another set of islands affected by rising sea levels. With a predicted increase in ocean levels of up to 55 centimetres by the year 2090, the rising waters are expected to damage roads, bridges, ports and runways, which will affect residents and tourism.</p> <p> </p> <p><strong>French Polynesia</strong></p> <p>Made up of popular tropical retreats like Bora Bora, Tahiti and the Society Islands, French Polynesia is on many a traveller’s bucket list. But in the next hundred years, it may no longer be an option. A paper published in Nature Conservation predicted that 30 percent of its islands will be overtaken by water by the end of the century. As an alternative to moving to a new country, the government is considering building “floating islands” for residents near Tahiti with the hopes of attracting tech companies to the concept.</p> <p> </p> <p><strong>Tangier Island, Virginia</strong></p> <p>Tangier Island, about 20 kilometres off the US east coast in Virginia’s Chesapeake Bay, is only accessible by boat or plane. Bikes and golf carts are main modes of transportation in this “soft crab capital of the nation,” and the island is made up of narrow streets, natural beaches, charming gift shops and ice cream stores. However, more than 60 percent of the island has been lost to the sea since 1850, according to Nature.com, with the remaining expected to be submerged within the next 25 to 50 years.</p> <p> </p> <p><strong>Marshall Islands</strong></p> <p>Water levels are rising on the Marshall Islands, a group of islands halfway between Hawaii and Australia known for their friendly locals and coral reefs, as well. Increasing at a rate of 7 millimetres per year, according to a brochure produced by the Marshall Islands National Weather Service Office and the Pacific-Australia Climate Change Science and Adaptation Planning Program, the rise is about double the global average. The project estimates that water levels will continue to rise by almost 20 centimetres by 2030, increasing storm surge and coastal flooding.</p> <p> </p> <p><strong>Shishmaref, Alaska</strong></p> <p>This small island with a population of just 650 has slowly been disappearing into the sea over the last 50 years, according to the U.S. Department of the Interior (DOI), losing 30 metres since 1997. The DOI says the entire island will be gone within the next 20 years. One resident, Esau Sinnok, says he’s had to move in and out of 13 houses due to the loss of land. Though residents voted to relocate from this island accessible only by plane, a lack of funding makes these efforts difficult.</p> <p> </p> <p>It all may seem scary and overwhelming, but luckily there are plenty of little things you can do every day to help the environment.</p> <p> </p> <p><em>Written by Lyn Mettler. This article first appeared on </em><a href="https://www.readersdigest.co.nz/travel/destinations/13-islands-that-will-disappear-in-the-next-80-years?pages=1"><em>Reader’s Digest</em></a><em>. For more of what you love from the world’s best-loved magazine, </em><a href="http://readersdigest.co.nz/subscribe"><em>here’s our best subscription offer</em></a><em>.</em></p>

International Travel

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Australian writer Clive James dies aged 80

<p><span>Poet, critic and star of <em>The Clive James Show</em> has passed away, aged 80, after a lengthy battle with cancer on Sunday in his Cambridge home.</span></p> <p><span>The Australian export was diagnosed with leukemia, kidney failure and lung disease nearly 10 years ago and endured his “ever-multiplying illnesses with patience and good humour,” a statement from his agent read.</span></p> <p><span>“A private funeral attended by family and close friends took place in the chapel at Pembroke College, Cambridge on Wednesday 27th November.”</span></p> <p><span>“He endured his ever-multiplying illnesses with patience and good humour, knowing until the last moment that he had experienced more than his fair share of this ‘great, good world’.”</span></p> <p><span>The beloved star first revealed to viewers his illness in May 2011, 11 months after he had first been diagnosed with the deadly disease. </span></p> <p><span>His career reached new heights for the better part of 50 years, not only making way as a successful TV star but as a writer who went on to publish poetry, essays, memoirs, literature and song lyrics.</span></p> <p><span>His dead-course, illuminating writing style peaked in popularity during the 1980’s and he became an influential powerhouse in media circles.</span></p> <p><span>On his show, he lampooned clips of absurd international television shows, including a Japanese contest called <em>Endurance</em>. </span></p> <p><span>As a prolific master with words, James firmly retained his fond memory of his British heritage, and often reflected on his time as the “Kid From Kogarah,” despite five decades of residency in Britain. </span></p> <p><span>His daughter Claerwen noted his father as "a showman and a recluse at the same time."</span></p> <p><span>In his latest years, James did not stray away from writing about his illness and in 2010 penned a newspaper column called <em>Reports on My Death</em> in The Guardian.</span></p> <p><span>He later said in 2016, his longevity after announcing his diagnosis was “embarrassing.</span></p> <p><span>His last poetry collection, <em>Sentenced to Life</em>, published in April 2015 was described by<em> The Independent</em> as "essentially, a love letter to Australia”.</span></p> <p><span>James made his last stage appearance at London's inaugural Australia &amp; New Zealand Festival of Literature &amp; Arts in June 2014.</span></p> <p><span>It was there he shared his charming wit and humour and the true poet within to his audience. </span></p> <p><span>''The poetry I write now, I think, is quite a lot more penetrating and sensitive than my earlier work — because it needs to be,'' he explained.</span></p> <p><span>''Inevitably you start saying goodbye. I like to think that I hit a sort of plangent tone of threnody, a sort of Last Post, a recessional tone."</span></p> <p><span>Vivian Leopold James was born in Sydney in 1939, changing his name to Clive as a child.</span></p> <p><span>James moved to England in 1962 and, after graduating from Cambridge University, remained there for the rest of his life.</span></p> <p><span>He is survived by his wife Prue Shaw and two daughters, Claerwen and Lucinda.</span></p> <p><span>Scroll through the gallery to see Clive James throughout his career.</span></p>

News

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Meet the 80-year-old model breaking societal norms

<p>As you grow older, it seems everywhere you turn, you have a shining youthful face beaming in front of you. Whether you walk into a department store and are greeted by cosmetic campaigns showing women in their 20s trying to find the solution to “ageing” or a 30-something lady modelling outfits targeted towards the senior age bracket – the alienation of older woman is alarming.</p> <p>It can make anyone feel defeated, not seeing enough representation is a societal problem, but there is one beacon of hope.</p> <p>80-year-old Beate Howitt has started a new career: Modelling.</p> <p>“It’s sensational,” Beate told the <a href="https://www.dailymail.co.uk/femail/article-7047053/Im-proof-model-80-says-retired-primary-teacher-grandmother.html"><em>Daily Mail</em></a>. “I’ve always dreamed of being a model. Of course, part of me was surprised anyone wanted to see this old face. But I’ve never thought of myself as getting older; I always live in the moment. Now a whole new chapter of life is opening up.</p> <p>“I walked into the bank recently and the cashier said: ‘Weren’t you on the TV?’ as my modelling had made the local news. I quite liked that. It all makes me feel I am worth knowing after all.”</p> <blockquote style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/BxraiBrFcg8/" data-instgrm-version="12"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div> </div> </div> <div style="padding: 19% 0;"></div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <p style="margin: 8px 0 0 0; padding: 0 4px;"><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" rel="noopener" href="https://www.instagram.com/p/BxraiBrFcg8/" target="_blank">I'm excited to kick off the new week with a fantastic feature in none other than @femail. I'm delighted with what I'd say is a truthful and considerate reflection of who I am, written by the wonderful @writergill. I loved the shoot. I loved the clothes. And I loved the team, who quite simply treated me like a queen for the day. A huge thanks to all involved. It just goes to show you're never too old and it's never too late. Happy Monday all 💕 . Here's a link to the full article: https://www.dailymail.co.uk/femail/article-7047053/Im-proof-model-80-says-retired-primary-teacher-grandmother.html . 📸 @lezliandrose for @dailymail MUA @julieread Stylist @dinahvantulleken Blazer @stinegoyastudio . . . . . . #livingthedream #YoureNeverTooOld #itsnevertoolate #mondaymotivation #dailymail #newsarticle #inthepaper #femail #inspire #styleatanyage #timelesselegance #greyhairdontcare #silverhairmodel #greyhairmodel #ageaintnothingbutanumber #classicmodel #motmodel #stinegoya #jigsaw #over50 #over50style #iwillwearwhatilike #whatimwearing</a></p> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;">A post shared by <a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;" rel="noopener" href="https://www.instagram.com/beatehowitt/" target="_blank"> Beate Howitt</a> (@beatehowitt) on May 20, 2019 at 1:53am PDT</p> </div> </blockquote> <p>The grandmother was discovered when out shopping in Oxford, where she lives.</p> <p>Proving that it’s “never too late”, the former teacher who retired 10 years ago was quickly signed by London agency MOT Models.</p> <p>It was fate that brought her to the glamorous career, but the passion was always there ever since she was young.</p> <p>Beate first dreamt of working as a model more than 65 years ago, in the ‘50s when she was a teenager.</p> <p>“I wanted to be a model when I was young,” she said. “We didn’t have much money and I had to make my own clothes, so I was really drawn to glamour.</p> <p>“The New Look was in fashion then – nipped-in waists and full skirts – and my icon was British model Barbara Goalen. I followed her work and cut out everything I could find about her in magazines or adverts and stuck it in a book.</p> <p>“I looked at pictures of her wearing Dior and dreamed of being paid to wear beautiful clothes like she was.”</p> <p>Seven decades on, Beate was given the opportunity to live out her childhood dreams, despite thinking that door was firmly closed.</p>

Beauty & Style