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Black Friday sales are on again. To score a genuine bargain, it helps to go in with a plan

<p><em><a href="https://theconversation.com/profiles/park-thaichon-175182">Park Thaichon</a>, <a href="https://theconversation.com/institutions/university-of-southern-queensland-1069">University of Southern Queensland</a> and <a href="https://theconversation.com/profiles/sara-quach-175976">Sara Quach</a>, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a></em></p> <p>November 29th was Black Friday, the official beginning of one of the biggest sales events of the year.</p> <p>With so many consumers still feeling the cost-of-living pinch, it’s expected to once again bring bargain hunters out in droves.</p> <p>While some sales have already started, market research company Roy Morgan <a href="https://www.roymorgan.com/findings/black-friday-sales-a-winner-this-christmas-as-cost-of-living-continues-to-bite">estimates</a> Australian shoppers will spend a record $6.7 billion over the four-day shopping window. That’s up more than 5% on last year.</p> <p>For Australians, it’s one of three big annual sales events. The others take place at the <a href="https://theconversation.com/what-you-should-know-before-you-start-chasing-bargains-at-the-eofy-sales-232568">end of each financial year (EOFY)</a> and on <a href="https://theconversation.com/how-boxing-day-evolved-from-giving-christmas-leftovers-to-servants-to-a-retail-frenzy-219507">Boxing Day</a>.</p> <p>Despite being a recent entrant to Australia, Black Friday has quickly become one of the most important shopping days of the year.</p> <p>For consumers, navigating these sales and dodging the marketing tricks played by retailers is no mean feat. Here’s what you should know.</p> <h2>What exactly is Black Friday?</h2> <p>Black Friday as a major sales event originated in the United States. It falls on the day after Thanksgiving, which is celebrated on the fourth Thursday of November each year.</p> <p>A four day sales window then typically runs over the weekend after Thanksgiving, including “Cyber Monday” – a similar event that was set up more recently to encourage online shopping.</p> <p>But as you might have noticed, this official start date doesn’t prevent retailers from discounting products earlier, something many do.</p> <p>Australians don’t officially celebrate Thanksgiving. Nonetheless, the sales event has gained significant traction here over the past decade or so.</p> <p>This was initially driven by big US companies operating here, such as Apple and Amazon. But it was soon adopted and ultimately embraced by Australia’s own big retailers.</p> <p>Some Australian retailers now say Black Friday has already <a href="https://www.smh.com.au/business/consumer-affairs/bigger-than-boxing-day-the-rise-and-rise-of-black-friday-sales-20231117-p5ekwo.html">overtaken Boxing Day</a> to become their most important sales event, a standing it could well cement further this year.</p> <p>It’s been a <a href="https://www.forbes.com/sites/jonbird1/2023/11/20/le-black-friday-how-an-american-tradition-spread-round-the-world/">similar story</a> across much of the world. Countries including Canada, Brazil, France and the UK all now mark the occasion with their own big sales events.</p> <h2>How do big sales work?</h2> <p>Black Friday and other big sales events are designed to create a sense of urgency. They lean heavily into the phenomenon known as <a href="https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.1885">fear of missing out</a> – called FOMO for short.</p> <p>Retailers know that shoppers feel the pressure to buy when they think they might miss out. This is called <a href="https://www.emerald.com/insight/content/doi/10.1108/jfmm-03-2023-0082/full/html">scarcity marketing</a>.</p> <p>Retailers have ways of creating artificial scarcity, which can pressure us to make purchase decisions that aren’t in our best interests.</p> <p>You’ve probably seen phrases in stores and online such as “only two left!” or “today only”. These tactics are designed to make you act.</p> <p>The extent of savings can also depend on retailers’ dynamic pricing tactics. Many businesses use algorithms to adjust discounts in real time based on customer demand, inventory levels and competitor trends.</p> <p>Popular items may start with small discounts, while less popular products get larger price cuts to attract interest.</p> <h2>How to be a savvy shopper</h2> <p>With these factors in mind, there are a few strategies that can help you you keep a clear head.</p> <p>One tactic is to create a shopping list and understand the importance of sticking to predetermined purchase decisions and a predetermined budget. Prioritise needs over impulsive wants.</p> <p>For example, if you need to replace an old keyboard amid a big sale, set a budget before you start looking, and try to avoid buying an entirely new computer just because it’s discounted in-store.</p> <p>Shoppers should prepare for fluctuating prices, while being cautious of tactics such as artificially inflated “fake” discounts, where original prices are exaggerated to make savings seem more appealing.</p> <p>Our previous <a href="https://www.emerald.com/insight/content/doi/10.1108/apjml-07-2021-0475/full/html?casa_token=A3V3IU0s1GkAAAAA%3A84uQk1cv03fh5C6gJrIeOuLPrztKhU4gacoPupelIWtOBZCnqSbmFKz4OjBaL60790I-O011Itd9C63vCGJ_hDSJFuVeiwe3YaiSftT6nUzpzxDYHYkdGQ">research</a> has shown price promotion can trigger customer emotions such as surprise and lead to anticipated regret, influencing their purchase decisions.</p> <h2>Go in with a plan</h2> <p>Another tactic is to do some window shopping in the days or weeks beforehand. This allows you to check and research the products you’re interested in. Note down their non-sale prices for future reference.</p> <p>Create a list of where to buy, along with a few alternatives. For shoes and clothing, try things on if you can and note down your size. That can help you act quickly once the sales go live.</p> <p>And in the excitement of all the sales, don’t forget: if you don’t actually want or need anything, there’s always the option of not shopping at all.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/244509/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /></p> <p><em><a href="https://theconversation.com/profiles/park-thaichon-175182">Park Thaichon</a>, Associate Professor of Marketing, <a href="https://theconversation.com/institutions/university-of-southern-queensland-1069">University of Southern Queensland</a> and <a href="https://theconversation.com/profiles/sara-quach-175976">Sara Quach</a>, Senior Lecturer in Marketing, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a></em></p> <p><em>Image credits: Shutterstock </em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/black-friday-sales-are-on-again-to-score-a-genuine-bargain-it-helps-to-go-in-with-a-plan-244509">original article</a>.</em></p>

Money & Banking

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Jamie Lee Curtis looks back on some of her most iconic roles

<p>Whether you know her from her <em>Halloween </em>‘scream queen’ roots or her comedic prowess in the body swap <em>Freaky Friday</em>, Jamie Lee Curtis is an actress who needs no introduction. </p> <p>The star - who had been credited in an astounding 80 projects before her first ever Academy Awards nomination in 2023 for her role in <em>Everything Everywhere All at Once </em>- has seen and done it all. Beginning her career at the age of 19, Curtis has spent the years since adding success after success to her resume, and proving her doubters wrong at almost every turn. </p> <p>And in a candid interview with <em>Yahoo Entertainment</em>, the actress opened up about some of the most memorable roles that have steered her journey in Hollywood. </p> <ul> <li><strong>Laurie Strode, <em>Halloween </em>(1978)</strong></li> </ul> <p>Curtis made her film debut on the set of John Carpenter’s cult classic <em>Halloween</em>, and though the film (and its entire franchise) is considered to be one of the most influential horror films of all time, the then-19-year-old Curtis found nothing to be scared of while filming. </p> <p>The reason? Nick Castle, who played the film’s main antagonist Michael Myers, was too much of a delight to instill real terror in Curtis. </p> <p>“Here's the problem,” she explained. “He's played by Nick Castle, who was one of John's best friends. He had two little kids, his wife was around, and he's this funny guy. And he's also a very talented director and he's a musician. So I cannot lie to you and tell you I was so frightened." </p> <ul> <li><strong>Tess Coleman, <em>Freaky Friday</em> (2003)</strong></li> </ul> <p>Curtis was actually a last minute replacement for Annette Bening in the 2003 body swap comedy <em>Freaky Friday</em>, but that certainly didn’t put a damper on her experience. </p> <p>The actress became fast friends with Lindsay Lohan while playing the mother-daughter duo, and the pair have remained in contact ever since. In a fun friendship anecdote, Curtis shared how she has a test in place to find out whether or not it is Lohan texting her, or some sneaky stranger. </p> <p>"There's a song called 'Like I Love You' by Justin Timberlake. Lindsay and I were doing a scene in a car, and there was a lot of time in between takes, and there's a rap in the middle of that song by Clipse. She and I were trying to learn the words, and we were, like, sitting there with a pad,” she said. </p> <p>“We were writing them down,” Curtis continued. “And then we would do the scene, and then we'd play the song and try to lip-sync the few words that we knew. I'm telling you, we laughed. And that is my secret code with her. 'What was the song we were lip-syncing to in the car?'”</p> <p>She then confessed that while she may have given away their secret code, she wasn’t worried - the two have a second one, just in case. </p> <ul> <li><strong>Helen, <em>True Lies </em>(1994)</strong></li> </ul> <p>Although Curtis has said that the 1994 James Cameron blockbuster tops the list of her favourite filming experiences, featuring everything from a striptease to an intense helicopter stunt scene, she almost didn’t star at all, with co-star Arnold Schwarzenegger hesitant about signing her on to play his wife in the action packed project.</p> <p>When explaining why, Curtis noted that Arnold knew her “as Tony’s daughter”. Her father, Tony Curtis, had starred in the only film Schwarzenegger had directed, the 1992 <em>Christmas in Connecticut</em>. </p> <p>"He only knew me as Tony's daughter,” she said. “He loved Tony Curtis, so I'm sure Arnold just looked at me like it'd be like kissing your niece or something ... I guarantee, in fact, he did not want me to be in that movie. I think he just thought it would be weird. We knew each other a little bit socially. I just don't think he thought of me as his leading lady, I think he thought of me as Tony's little girl. And it was Jim who said, 'no, I've written this for her. She's the one to do this with you’.”</p> <p>Schwarzenegger, of course, eventually came around on the idea. And the rest, as they say, is history. </p> <p><em>Images: Getty</em></p>

Movies

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Black Friday: so many online returns end up in landfill – here’s what needs to happen to change that

<p><a href="https://www.salecycle.com/blog/featured/11-black-friday-and-cyber-monday-online-retail-stats/">Two of the busiest</a> online shopping days of the year are upon us. In the middle of a cost-of-living crisis and <a href="https://www.ft.com/content/65cd5dda-a5ea-411a-b0ef-08caee388b47">recession</a>, retailers will be desperately hoping that shoppers take advantage of discounts on Black Friday and Cyber Monday to bump up annual sales figures. </p> <p>While this would boost a sector that has <a href="https://www.reuters.com/world/uk/uk-retail-sales-rise-by-06-october-2022-11-18/">yet to fully recover</a> from the COVID pandemic, there’s a major downside. The more that shoppers buy online, the bigger the problem with returned goods. </p> <p>Almost <a href="https://www.statista.com/topics/2333/e-commerce-in-the-united-kingdom/">60 million people</a> shop online in the UK – in other words the vast majority. But most shoppers buy more than they intend to keep. They order multiple sizes and colours to find the perfect item, safe in the knowledge that there’s a convenient and “free” return option to dispose of the rest. </p> <h2>The returns nightmare</h2> <p>This has become so standard that there’s even a name for it – “wardrobing”. Around <a href="https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/06/12/how-your-return-policy-can-influence-new-sales-and-long-term-loyalty/?sh=4749b17a1c42">66% of </a> people in the UK consider the returns policy before buying online, and abandon orders when the policy isn’t obvious. <a href="https://inews.co.uk/news/consumer/instagram-shoppers-buy-clothes-wear-once-ootd-picture-return-186572">One in ten shoppers</a>even admit to buying clothes solely for the purpose of taking a photo for social media. </p> <p><a href="https://www.royalmail.com/sites/royalmail.com/files/2019-08/royal-mail-delivery-matters-returns-2018.pdf">More than half</a> of all clothes purchased online are returned. Put another way, each British shopper returns an average of <a href="https://www.royalmail.com/sites/royalmail.com/files/2019-08/royal-mail-delivery-matters-returns-2018.pdf">one item per month</a>.</p> <p>But if people have become used to treating their bedrooms and living rooms as the new in-store changing room, it’s not only clothes that cause an online returns problem. For example, <a href="https://www.royalmail.com/sites/royalmail.com/files/2019-08/royal-mail-delivery-matters-returns-2018.pdf">42% of electrical goods</a> ordered online get returned, mostly because they arrive damaged or faulty. </p> <p>Returned goods are much more <a href="https://eprints.whiterose.ac.uk/170890/">complex to process</a> than other stock because they tend to arrive as single items that need inspecting individually to see why they were returned. They need sorting and possibly repairing or cleaning before being returned to stock, which for many retailers is in a different location. </p> <p>The associated costs are significantly higher than shipping out new products. According to <a href="https://edition.cnn.com/2022/06/26/business/retail-returns/index.html">one US expert</a>, every dollar in returned merchandise costs a retailer between 15 and 30 cents. </p> <p>Returns were estimated to be costing retailers <a href="https://www.clearreturns.com/portfolio-item/black-friday-costs-uk-retailers-180m-in-returned-goods/">about £20 billion a year</a> in 2016, roughly half that of shop-bought products. Since then, it will have <a href="https://www.statista.com/statistics/286384/internet-share-of-retail-sales-monthly-in-the-united-kingdom-uk/">increased considerably</a> – particularly during COVID as online sales went through the roof. </p> <p>Every time you move a product there are also environmental costs associated with the journey. According to <a href="https://www.nature.com/articles/s41558-021-01246-9">one recent study</a>, the carbon emissions from returning a product are about a third higher than shipping it out in the first place. </p> <h2>What can be done</h2> <p>It is tempting to think we need rules to curb all this over-buying and returning. But that would be very difficult to police and also potentially disastrous for online retailers. </p> <p>In any case, the sector is developing its own solutions: <a href="https://internetretailing.net/delivery/25-of-top500-brands-now-charging-consumers-for-returns/">a quarter</a> of leading UK brands now charge customers for returns, including fast-fashion players like <a href="https://www.retailgazette.co.uk/blog/2022/11/end-free-returns/">Zara and Boohoo</a>. They will not be doing this lightly: the Royal Mail <a href="https://www.royalmail.com/business/system/files/delivery-matters-uk-edition-2018.pdf">estimates 52%</a> of shoppers would be unlikely to use a particular online retailer if they had to pay for the returns. </p> <p>We both still see reports online claiming that substantial amounts of returned clothes end up in landfill, but this is not what we hear from our discussions with leading retailers. <a href="https://www.sustainability.vic.gov.au/You-and-your-home/Waste-and-recycling/Furniture-andhousehold-items/Clothing">Over 95%</a> of returned clothing can be reprocessed and made available for resale as a new product – subject to cleaning and sewing repairs and retailers having access to ozone cleaning facilities to remove perfume/aftershave smells, which is actually a major one issue.</p> <p>Our understanding is that many retailers are approaching that sort of turnaround figure. ASOS reportedly <a href="https://www.asos.com/responsible-fashion/packaging-and-delivery/6-ways-our-returns-are-more-responsible/">resells over 97%</a> of its returns, for instance. </p> <h2>Challenges with bulky goods</h2> <p>Unfortunately it’s very different with bulkier goods like furniture or kitchen appliances. These often require additional packaging, two-person collection and much more besides. </p> <p>Take memory foam mattresses. A consumer returning one won’t be able to squeeze out all the air and put it back in the modest-sized delivery box. The return will therefore be the size of a mattress, and you can’t get that many on a truck.</p> <p>Mattresses have also been slept on so there are hygiene considerations. The cover needs to be washed or discarded, depending on its condition. The mattress has to be inspected for damage like scuff marks, then cleaned and sanitised before being reboxed to be sold as reconditioned.</p> <p>There are comparable challenges across the board with bulkier products. To give another example, electrical items are expensive to repair and by law need to be tested before they can be resold. </p> <p>Faced with such issues, retailers frequently take the easy way out. They let returns languish in distributors’ warehouses before eventually sending them to landfill. </p> <p>We have seen this first hand in <a href="https://eprints.whiterose.ac.uk/170890/">our research</a>, working with four major retail brands that use returns specialist Prolog. One beauty retailer insists their returned electrical products in beauty kits be destroyed to protect their brand, leading to many being sent to landfill. </p> <p>We were able to demonstrate that these items could be processed more sustainably by harvesting the unused components for new kits, retained by Prolog Fulfilment for supplying missing components to other customers, or salvaged for warranty replacements. </p> <p>These sorts of options are available with a bit of investigation. Sometimes value engineering is also possible, where engineers repair returned products and provide feedback to manufacturers about common reasons for returns. </p> <p>Carbon footprints can also be reduced. For instance, the delivery company could hold the returns rather than sending them back to the retailer’s distribution centre. It’s still commonplace for retailers to process returns in a different location from where they ship out new products, so companies need to look at this too. </p> <p>These failures are both unacceptable from a sustainability point of view but also a major missed selling opportunity. Many returns could be refurbished with little effort and sold as “A-” grade at a small discount. </p> <p>When products can’t be resold, other options include resizing, donating to charity or working with specialist recycling companies to dismantle and recycle the smaller components to prevent any material going to landfill. </p> <p>As everyone gears up for the Black Friday weekend and then Christmas, it’s time for these retailers to do better. Consumers also need to be aware of this issue and apply more pressure.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://theconversation.com/black-friday-so-many-online-returns-end-up-in-landfill-heres-what-needs-to-happen-to-change-that-195310" target="_blank" rel="noopener">The Conversation</a>. </em></p>

Beauty & Style

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Dreamworld set to open Friday as it’s said ride passed safety check

<p>Dreamworld has released a statement saying that the Thunder River Rapids ride – on which four people were killed on Tuesday – passed a routine safety inspection less than a month ago. </p> <p>Kate Goodchild, 32, her brother Luke Dorsett, 35, Mr Dorsett's partner, Roozi Araghi, 38, and Cindy Low, 42, were killed when the conveyor belt of the ride malfunctioned. Two children were also riding with group, but were miraculously thrown to safety.</p> <p>The statement reads “The safety audit was conducted by a specialist external engineering firm… Details of this external audit will be provided to the coroner and workplace safety investigators”.</p> <p>Although the theme park maintains that proper maintenance measures were met, engineer with Standard Australia's Amusement Ride Committee said maintenance issues were more likely to be responsible for the accident, rather than an inherent design fault.</p> <p>"The ride costs millions of dollars, but if you maintain them you should get at least 30 years' life out."</p> <p>Dreamworld has announced that the park will re-open its doors for a shorter day of trade on Friday from 11am. Activities will be limited to smaller rides, animal attractions and the water park, with all entry proceeds from the day will going to the Australian Red Cross.</p> <p>On Friday a private memorial service will also be held for Dreamworld staff, friends and emergency services involved in the aftermath of the incident paying respect to the four lives lost.</p> <p>Do you think that the park should be re-opening so soon, or that they should wait a little longer? Let us know in the comments below. </p> <p><strong>Related links:</strong></p> <p><span style="text-decoration: underline;"><em><strong><a href="http://www.oversixty.co.nz/news/news/2016/10/cctv-footage-key-to-dreamworld-death-investigations/">CCTV footage key to Dreamworld death investigations</a></strong></em></span></p> <p><span style="text-decoration: underline;"><em><strong><a href="http://www.oversixty.co.nz/news/news/2016/10/one-dead-in-accident-at-dreamworld/">Reports of a fatality in serious accident at Dreamworld</a></strong></em></span></p> <p><span style="text-decoration: underline;"><em><strong><a href="http://www.oversixty.co.nz/news/news/2016/10/steve-irwins-dad-opens-up/">Steve Irwin’s dad opens up about his son’s last words</a></strong></em></span></p>

News

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Why you should never book a flight on a Friday

<p>If you’re looking to book an international flight, don’t do it on a Friday.</p> <p>That’s the suggestions from Expedia and the Airlines Reporting Corporation research, which show that if you were to wait and book your flight on Sunday you could save as much as 13 per cent.</p> <p>The study took into account the ticket booking habits of more than 10 billion air passengers.</p> <p>Why are tickets more expensive on a Friday?</p> <p>Well, the analyses suggests that weekend days are the top days for leisure travel ticket purchases, whereas business travel, which is more expensive, is most often purchased during the week.</p> <p>Greg Schulze, senior vice president, global tour and transport, at Expedia, said: “Analysing these massive data sets with our partners at ARC gives us smart insights that we can pass along to travellers. And travellers benefit because even small, simple insights in the booking process – what time of year or day of week to book, for example – can yield significant savings.”</p> <p><strong>Related links:</strong></p> <p><span style="text-decoration: underline;"><em><a href="/travel/travel-tips/2015/12/five-star-floating-hotel/"><strong>The five-star hotel that floats in the ocean</strong></a></em></span></p> <p><span style="text-decoration: underline;"><em><a href="/travel/travel-tips/2015/12/aircraft-design-puts-passengers-in-the-cargo-hold/"><strong>Controversial new plane design has passengers sitting in the cargo hold</strong></a></em></span></p> <p><span style="text-decoration: underline;"><em><a href="/travel/travel-tips/2015/12/11-weirdest-museums-in-the-world/"><strong>11 weirdest museums in the world</strong></a></em></span></p>

Travel Tips