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Revealed: New Zealand’s most trusted brands for 2022

<p>Celebrating its 100th year as a global brand, Reader’s Digest has announced the <a href="https://www.trustedbrands.co.nz/" target="_blank" rel="noopener">Most Trusted Brands in New Zealand</a> in its annual survey – and the results are about as delicious as we’ve come to expect!</p> <p>Taking out the Number One spot in 2022 was popular chocolate brand Whittaker’s – making this the 11th year in a row it has earned the Reader’s Digest Most Trusted of all Brands award – proving that New Zealanders are clearly very proud of the sweet treat that consistently tastes great. </p> <p>The award-winning brands that appear in the Reader’s Digest 23rd annual survey have stood out among their competitors during the most challenging of times throughout the pandemic, and have continued to build their customers’ trust. </p> <p>“Trust in consumer brands takes years of careful planning, execution and nurturing,” says Reader’s Digest editor-in-chief, Louise Waterson. “But during challenging times, and the past year has been one of the most difficult on record, we’ve seen quality brands live up to their promises to their customers. These brands have been able to win and retain the trust of their customers.” </p> <p>The Trusted Brands survey covers a comprehensive range of products and services across 71 categories, as selected by New Zealanders, was without prejudice.</p> <p>Brands included in the list to be rated were generated by asking local New Zealand consumers for their most trusted brands. This question was unprompted to ensure the rating of top brands in each category, as selected by New Zealanders.</p> <p>Each respondent was asked score each brand out of ten, as well as providing comments on their most trusted brand within each category – providing key drivers of trust for consumers.  </p> <p>Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled. </p> <p>The top 20 winners – that scored higher in their respective categories than the other brands polled – are as follows:</p> <p><strong>Top 20 Trusted Brands of all brands surveyed</strong></p> <ul> <li>1 Whittaker’s<span style="white-space: pre;"> </span></li> <li>2 St John New Zealand<span style="white-space: pre;"> </span></li> <li>3 Mitre 10<span style="white-space: pre;"> </span></li> <li>4 Tip Top<span style="white-space: pre;"> </span></li> <li>5 Mainland<span style="white-space: pre;"> </span></li> <li>6 Samsung<span style="white-space: pre;"> </span></li> <li>7 Anchor<span style="white-space: pre;"> </span></li> <li>8 Resene<span style="white-space: pre;"> </span></li> <li>9 Toyota<span style="white-space: pre;"> </span></li> <li>10 Dettol<span style="white-space: pre;"> </span></li> <li>11 Panadol</li> <li>12 Canon</li> <li>13 Dyson</li> <li>14 Bridgestone</li> <li>15 Yates</li> <li>16 Griffin’s</li> <li>17 Fisher &amp; Paykel</li> <li>18 Masport</li> <li>19 Dilmah</li> <li>20 Cookie Time</li> </ul> <p>Under each category one winner and two highly commended placings were awarded. To find out who you can officially trust, see the full results of all 71 categories in the May edition of Reader’s Digest or visit <a href="https://www.trustedbrands.co.nz/" target="_blank" rel="noopener">www.trustedbrands.co.nz</a></p> <p> </p>

Money & Banking

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Top tips to camp like a pro

<p dir="ltr">No matter where you are, there’s nothing like heading into nature and setting up a tent beneath the stars.</p> <p dir="ltr">But, whether you’re heading to a local campsite or adventuring further afield to find a secluded spot to set up your tent, you’ll need to do some preparations to ensure your camping trip is as smooth as can be.</p> <p dir="ltr">For campers who may be new to the experience, Brooke Wood, a camping expert and operations manager at <a href="https://www.hipcamp.com/en-AU">Hipcamp</a>, has partnered with Toyota to share some top tips to help you prepare for your next trip to the bush.</p> <p><span id="docs-internal-guid-50bca015-7fff-148a-6454-51305d73891b"></span></p> <p dir="ltr">But, before you take on any of her tips, Brooke says the most important thing to do is ensure you have the right attitude to camp.</p> <p dir="ltr"><img src="https://oversixtydev.blob.core.windows.net/media/2022/03/brooke-wood.jpg" alt="" width="1280" height="720" /></p> <p dir="ltr"><em>Brooke says having the right attitude is the most important thing to have the best camping experience. Image: Supplied</em></p> <p dir="ltr">“‘Adventure is what you make of it’ is something I tell my kids over and over again,” she says.</p> <p dir="ltr">“No two campsites are created equal and a holiday is what you make of it. Go with the right attitude and you’ll be guaranteed a great time.”</p> <p dir="ltr">Without further ado, here are Brooke’s five top tips for a smooth camping trip.</p> <p dir="ltr"><strong>Don’t forget the shovel!</strong></p> <p dir="ltr">If accessing a 4WD only property, don't forget to take recovery tracks and a shovel. If you're a beginner, park your vehicle in a safe spot and have a reccie on foot to check whether it's in your capability to tackle it. I've done this many times (and proceeded on down!). Slow and steady wins the race. </p> <p dir="ltr"><strong>Keep things cool</strong></p> <p dir="ltr">Invest in a good quality esky to keep the valuables cold. Beginners start with a good quality ice esky. Those who have been bitten by the camping bug should invest in a cooler that's plugged into your dual-battery in your 4WD. That's when you know you've reached the camping elite! </p> <p dir="ltr"><strong>Stay extra-hydrated!</strong></p> <p dir="ltr">Know the situation with drinking water, is there plenty of potable water at the campsite? I always take my own extra 40 litres of water from home. Can never have too much water.</p> <p dir="ltr"><strong>Fire ‘er up! (Responsibly)</strong></p> <p dir="ltr">Brush up on your campfire skills and know local fire regulations. Most <a href="https://www.hipcamp.com/en-AU">Hipcamps</a> permit fires all year round (excluding fire ban periods) which is great, but it's everyone's responsibility to be fire safe and thoroughly extinguish campfires before you go to sleep at night and before you leave.</p> <p dir="ltr"><strong>Food glorious food! </strong></p> <p dir="ltr">It's such a special time to share meals with the ones you love - this is where the memories are made. It's ok to pack those items that aren't 'everyday' foods at home. My kids associate Milo cereal with camping because that's the only time they get it. Create special memories around food. We also love 'special drinks' when camping, quite often the fizzy comes out for a bit of fun.</p> <p dir="ltr"><span id="docs-internal-guid-d566dd5a-7fff-30fa-8ddb-136ea34421d6"></span></p> <p dir="ltr"><em>Image: @hipcampau (<a href="https://www.instagram.com/p/CZ-HfZAhTgs/?hl=en" target="_blank" rel="noopener">Instagram</a>)</em></p>

Domestic Travel