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Walking or running: for the same distance, which consumes more energy?

<div class="theconversation-article-body"><a href="https://theconversation.com/profiles/clement-lemineur-1529211">Clément Lemineur</a>, <a href="https://theconversation.com/institutions/universite-cote-dazur-2917">Université Côte d’Azur</a>; <a href="https://theconversation.com/profiles/clement-naveilhan-1495411">Clément Naveilhan</a>, <a href="https://theconversation.com/institutions/universite-cote-dazur-2917">Université Côte d’Azur</a>, and <a href="https://theconversation.com/profiles/francois-dernoncourt-1495410">François Dernoncourt</a>, <a href="https://theconversation.com/institutions/universite-cote-dazur-2917">Université Côte d’Azur</a> It’s Monday morning, the alarm goes off and it’s already 7:30 a.m. – and you’re 30 minutes late. Normally you need 45 minutes to walk the 3 kilometres to work, but this morning you’ll be running for 20 minutes. Yes, but by lunchtime you’re feeling more tired and you have the impression that you’ve expended more energy than usual on the trip. Yet you’ve covered the same distance as on the other days. How can this be? The calorie expenditure associated with any activity is called the “metabolic cost”, and corresponds to the energy consumed by our organs to cover a given distance. This metabolic cost can be determined by analysing the oxygen our bodies consume and the carbon dioxide they produce, we can estimate the amount of energy expended, and thus the metabolic cost. It was using this method that <a href="https://pubmed.ncbi.nlm.nih.gov/692303/">researchers had already answered our question back in the 1970s</a>. Perhaps not surprisingly, running consumes more energy than walking for the same distance covered. But why? <h2>Energy lost when running</h2> Imagine you’re watching someone running. Now look closely at the vertical movement (up and down) of their pelvis and head. As you can see from the diagram below, when we run, the distance that our body moves up and down is greater than when we walk. To produce this vertical movement, the muscles of the lower limbs have to generate more force, and that consumes more energy, yet doesn’t bring us any closer to our destination. So when running, part of the energy expended is used to move our bodies <a href="https://pubmed.ncbi.nlm.nih.gov/16029949/">upward rather than forward</a>. The energy needed to cover those 3 km is therefore higher for running than for walking. <figure class="align-center zoomable"><a href="https://images.theconversation.com/files/602769/original/file-20240625-18-xilv63.png?ixlib=rb-4.1.0&q=45&auto=format&w=1000&fit=clip"><img src="https://images.theconversation.com/files/602769/original/file-20240625-18-xilv63.png?ixlib=rb-4.1.0&q=45&auto=format&w=754&fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/602769/original/file-20240625-18-xilv63.png?ixlib=rb-4.1.0&q=45&auto=format&w=600&h=287&fit=crop&dpr=1 600w, https://images.theconversation.com/files/602769/original/file-20240625-18-xilv63.png?ixlib=rb-4.1.0&q=30&auto=format&w=600&h=287&fit=crop&dpr=2 1200w, https://images.theconversation.com/files/602769/original/file-20240625-18-xilv63.png?ixlib=rb-4.1.0&q=15&auto=format&w=600&h=287&fit=crop&dpr=3 1800w, https://images.theconversation.com/files/602769/original/file-20240625-18-xilv63.png?ixlib=rb-4.1.0&q=45&auto=format&w=754&h=361&fit=crop&dpr=1 754w, https://images.theconversation.com/files/602769/original/file-20240625-18-xilv63.png?ixlib=rb-4.1.0&q=30&auto=format&w=754&h=361&fit=crop&dpr=2 1508w, https://images.theconversation.com/files/602769/original/file-20240625-18-xilv63.png?ixlib=rb-4.1.0&q=15&auto=format&w=754&h=361&fit=crop&dpr=3 2262w" alt="Illustration of the oscillations of running and walking" /></a><figcaption>Running involves much greater vertical oscillation of the centre of mass than walking. This is the main reason why running consumes more energy than walking for the same distance covered. François Dernoncourt, Fourni par l'auteur</figcaption></figure> This difference between walking and running is not confined to what happens during the activity itself. In fact, each physical exercise causes a delayed expenditure of energy, which is added to the expenditure during the activity. Taking this into account, it’s once again running that uses more energy than walking. Immediately after running your 3 km, the increased energy consumption (compared with resting) lasts for several minutes, mainly because of the increase in body temperature and the replenishment of energy reserves. This additional expenditure after running is <a href="https://pubmed.ncbi.nlm.nih.gov/22446673/">more than twice that observed after walking</a>, due to the difference in intensity between the two exercises. <h2>It all depends on speed</h2> Running therefore involves a higher calorie expenditure than walking for the same distance covered. But this is on condition that the walking speed considered is “normal” (around 5 km/h). So, if we walk very slowly, it will take us so long to cover the 3 km that the calorie expenditure will be greater in the end. This is because the body expends a certain amount of energy per unit of time no matter what, regardless of the activity performed (known as the “basal metabolic rate”). The same applies if the walking speed is very fast (<a href="https://pubmed.ncbi.nlm.nih.gov/29925582/">more than 8 km/h</a>): running is more energy-efficient. Here, the coordination required to walk at such a speed means that we need to activate our muscles more, without being able to take advantage of the elasticity of our tendons, as is the case with running. Moreover, we have a very precise intuitive perception of the energy efficiency of a particular style of movement. If we’re on a treadmill whose speed gradually increases, the point at which we spontaneously switch from walking to running coincides with the <a href="https://www.sciencedirect.com/science/article/pii/S096663622100120X">moment when it would become more energy-consuming to walk than to run</a>. <figure class="align-center zoomable"><a href="https://images.theconversation.com/files/604700/original/file-20240703-17-4dlrj.jpg?ixlib=rb-4.1.0&q=45&auto=format&w=1000&fit=clip"><img src="https://images.theconversation.com/files/604700/original/file-20240703-17-4dlrj.jpg?ixlib=rb-4.1.0&q=45&auto=format&w=754&fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/604700/original/file-20240703-17-4dlrj.jpg?ixlib=rb-4.1.0&q=45&auto=format&w=600&h=395&fit=crop&dpr=1 600w, https://images.theconversation.com/files/604700/original/file-20240703-17-4dlrj.jpg?ixlib=rb-4.1.0&q=30&auto=format&w=600&h=395&fit=crop&dpr=2 1200w, https://images.theconversation.com/files/604700/original/file-20240703-17-4dlrj.jpg?ixlib=rb-4.1.0&q=15&auto=format&w=600&h=395&fit=crop&dpr=3 1800w, https://images.theconversation.com/files/604700/original/file-20240703-17-4dlrj.jpg?ixlib=rb-4.1.0&q=45&auto=format&w=754&h=497&fit=crop&dpr=1 754w, https://images.theconversation.com/files/604700/original/file-20240703-17-4dlrj.jpg?ixlib=rb-4.1.0&q=30&auto=format&w=754&h=497&fit=crop&dpr=2 1508w, https://images.theconversation.com/files/604700/original/file-20240703-17-4dlrj.jpg?ixlib=rb-4.1.0&q=15&auto=format&w=754&h=497&fit=crop&dpr=3 2262w" alt="" /></a><figcaption>Modelling of metabolic cost (kilocalories expended per kilogram per kilometre covered) as a function of speed (kilometres per hour) for walking and running. The curves cross at a certain speed (purple line; around 8 km/h): this means that above this speed, walking becomes more energy-intensive than running. It’s at around this threshold speed that people spontaneously switch from walking to running. François Dernoncourt, Adapted from Summerside et al, Fourni par l'auteur</figcaption></figure> In conclusion, because of greater oscillation of the centre of mass and increased energy expenditure after exercise, running to work is more energy-intensive than covering the same distance by walking. But remember, whether you choose to walk or run to work, the most important thing is that you’re already saving energy!<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/233943/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/clement-lemineur-1529211">Clément Lemineur</a>, Doctorant en Sciences du Mouvement Humain, <a href="https://theconversation.com/institutions/universite-cote-dazur-2917">Université Côte d’Azur</a>; <a href="https://theconversation.com/profiles/clement-naveilhan-1495411">Clément Naveilhan</a>, Doctorant en Sciences du Mouvement Humain, <a href="https://theconversation.com/institutions/universite-cote-dazur-2917">Université Côte d’Azur</a>, and <a href="https://theconversation.com/profiles/francois-dernoncourt-1495410">François Dernoncourt</a>, Doctorant en Sciences du Mouvement Humain, <a href="https://theconversation.com/institutions/universite-cote-dazur-2917">Université Côte d’Azur</a> Image credits: Shutterstock This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/walking-or-running-for-the-same-distance-which-consumes-more-energy-233943">original article</a>. </div>

Body

Plastic Free July is a waste of time if the onus is only on consumers

<div class="theconversation-article-body"><a href="https://theconversation.com/profiles/bhavna-middha-1061611">Bhavna Middha</a>, <a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a> and <a href="https://theconversation.com/profiles/ralph-horne-160543">Ralph Horne</a>, <a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a> Every year, the <a href="https://www.plasticfreejuly.org/">Plastic Free July</a> campaign asks us to refuse single-use plastic. The idea is that making a small change in our daily lives will collectively make a big difference. And hopefully, better behaviour will stick and become a habit. The intent is good, but consumers shouldn’t have to bear full responsibility for plastic pollution. Individual sacrifices – particularly temporary ones – <a href="https://www.sciencedirect.com/science/article/abs/pii/S0301421509004728">won’t make a significant difference</a>. Governments, manufacturers and retailers need to get serious about tackling this problem. If Plastic Free July put pressure on the supply side of the equation, rather than demand, it could be more successful. Our research spans food packaging including plastics, waste, sustainable consumption and social practices. We know consumer demand is only one part of the picture. Eliminating plastic waste requires broader systemic changes. <h2>The cabbage dilemma</h2> Research shows consumers generally want to do the <a href="https://www.sustainability.vic.gov.au/news/news-articles/the-conversation-on-sustainability-has-changed">right thing by the environment</a> but find it <a href="https://theconversation.com/households-find-low-waste-living-challenging-heres-what-needs-to-change-197022">challenging</a>. Coming out of a supermarket with no packaging is difficult. There are few unpackaged food items and even when there is a choice, the unpackaged item may be more <a href="https://www.smh.com.au/politics/federal/want-your-fruit-and-veg-without-the-plastic-you-ll-have-to-pay-more-20231107-p5eib4.html">expensive</a>. Have you ever been stuck in the supermarket, choosing between the large head of cabbage you know you won’t finish before it goes bad, or the plastic-wrapped half-cabbage you really need? Consumers should not be forced to choose between food waste (another huge problem) or plastic waste. Maybe there’s another way. For example, why not sell cabbages of different sizes? Why do we need to grow such large heads of cabbage anyway? Both plastic consumption and food waste can be addressed by changing how we produce and distribute certain foods. <h2>Governments, manufacturers and retailers must drive change</h2> The onus for reducing plastic consumption and waste should be placed firmly on those who make plastic and profit from selling their products, as well as those who make and sell products wrapped in plastic packaging. Research has shown just <a href="https://www.csiro.au/en/news/All/News/2024/April/Global-study-finds-more-than-half-of-branded-plastic-pollution-linked-to-56-companies?utm_source=pocket_shared">56 companies</a> globally are responsible for more than half of the branded plastic pollution that ends up in the environment. Companies profit from using plastics because it is cheaper to use than changing to alternatives, such as cardboard or compostable materials, or using less packaging. This means companies choosing to avoid using plastics face unfair competition. It’s a tough habit to kick. Industry-led <a href="https://productstewardship.us/what-is-epr/#:%7E:text=Stewardship%20can%20be%20either%20voluntary,product%20stewardship%20required%20by%20law">voluntary schemes</a> are <a href="https://www.insidewaste.com.au/91038-2-product-stewardship-schemes/">limited in terms of both participation and outcomes</a>. Many companies are failing to meet their own <a href="https://www.asyousow.org/report-page/2024-plastic-promises-scorecard">plastic reduction goals</a>. Governments need to step in and force companies to take responsibility for the plastic and packaging they manufacture. In practice, this could involve similar schemes to the container deposit scheme for beverage containers, or returning plastics to stores. Replacing voluntary schemes with mandatory regulations and increased producer responsibility means companies will have to <a href="https://www.insidewaste.com.au/91038-2-product-stewardship-schemes/">invest in long-term changes designed with care</a>. <figure><iframe src="https://www.youtube.com/embed/UnXVU-06ciI?wmode=transparent&start=1" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe><figcaption>What’s Plastic Free July?</figcaption></figure> <h2>Cities are built around plastic</h2> Our previous research has shown plastic performs an essential role in some, <a href="https://rgs-ibg.onlinelibrary.wiley.com/doi/full/10.1111/geoj.12457">constrained circumstances</a>. We found vulnerable householders often rely on plastic to make life manageable, such as using plastics to cover belongings on the balcony, or using plastic cutlery and plates in student apartments with minimal kitchen space. This includes people with accessibility needs, people relying on public transport to shop for groceries, or people who are financially constrained or living in small high-rise <a href="https://theconversation.com/we-cant-keep-putting-apartment-residents-waste-in-the-too-hard-basket-200545">apartments</a>. Unsustainable lifestyles are not so much a choice as a product of poorly planned cities, housing and regulations. It is all very well if you are mobile and well-located, but if you live in a <a href="https://www.abc.net.au/news/2015-07-08/food-deserts-have-serious-consequences-for-residents-experts/6605230">poorly serviced</a> distant suburb and <a href="https://www.unsw.edu.au/newsroom/news/2023/01/are-you-living-in-a-food-desert--these-maps-suggest-it-can-reall">transport groceries or takeaway food</a> or buy things on the go, then plastic is perhaps the only current affordable way to make it work. So campaigns and solutions that do not consider how <a href="https://rgs-ibg.onlinelibrary.wiley.com/doi/full/10.1111/geoj.12457">everyday lives and economy</a> are intertwined with plastics can <a href="https://www.nature.com/articles/s42949-024-00149-w">exclude people and spaces</a> who can’t access the alternatives. For example, there are ways to make <a href="https://onlinelibrary.wiley.com/doi/abs/10.1111/1745-5871.12464">convenience eating more sustainable</a> in education settings. We have shown how <a href="https://onlinelibrary.wiley.com/doi/abs/10.1111/1745-5871.12390">canteens and microwaves</a> in shared spaces can enable people to access affordable food with their friends, as in <a href="https://www.charlesabroad.cz/post/german-university-canteens-why-do-they-beat-the-czech-ones">University Mensa in Germany</a>. Our <a href="https://cur.org.au/project/tackling-food-related-single-use-plastics-in-diverse-consumption-contexts/">new research</a> will explore how single-use food-related plastics and packaging form an integral part of our daily lives, including shopping, work, cooking and storage. Sometimes new policies inadvertently disadvantage certain groups and communities, such as the aged, less mobile, people living in apartments, or low socio-economic groups. Before we roll out new policies and regulations, we need to understand the roles these materials play and the kinds of services and value they provide. We aim to develop a framework to inform policies and strategies that enable a just and inclusive transition to reduced plastic use. <h2>What about after July?</h2> Plastic Free July and similar campaigns are based on idea that making a temporary change will lead to more permanent lifestyle changes. But research shows temporary shifts are <a href="http://www.demand.ac.uk/wp-content/uploads/2016/03/DEMAND2016_Full_paper_42-Shove.pdf">very different</a> to <a href="https://pure.manchester.ac.uk/ws/portalfiles/portal/32468813/FULL_TEXT.PDF">structural, permanent shifts</a> in <a href="https://www.taylorfrancis.com/chapters/edit/10.4324/9781315816494-1/introduction-social-practices-intervention-sustainability-beyond-behaviour-change-yolande-strengers-cecily-maller?context=ubx&refId=d608abad-39f9-4bb2-8754-56e9e2000c5e">practices</a>. Supermarkets will still wrap items in plastic and sell single-use plastic, even if we try to buy less during Plastic Free July. Ultimately, the focus should be on designing effective infrastructure and policy solutions for lasting results, considering how demand for plastic is produced in the first place. Some of these changes will require a shift in community expectations and food culture. Rather than pointing the finger at consumers, let’s get to work on redesigning our cities. We need to rethink how everyday practices, manufacturing and distribution systems are structured to eliminate plastic waste.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/233436/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/bhavna-middha-1061611">Bhavna Middha</a>, ARC DECRA and Senior Research Fellow, Centre for Urban Research, <a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a> and <a href="https://theconversation.com/profiles/ralph-horne-160543">Ralph Horne</a>, Associate Deputy Vice Chancellor, Research & Innovation, College of Design & Social Context, <a href="https://theconversation.com/institutions/rmit-university-1063">RMIT University</a> Image credits: Shutterstock This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/plastic-free-july-is-a-waste-of-time-if-the-onus-is-only-on-consumers-233436">original article</a>. </div>

Home & Garden

Why prices are so high – 8 ways retail pricing algorithms gouge consumers

<a href="https://theconversation.com/profiles/david-tuffley-13731">David Tuffley</a>, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a> The just-released report of the inquiry into <a href="https://pricegouginginquiry.actu.org.au/">price gouging and unfair pricing</a> conducted by Allan Fels for the Australian Council of Trades Unions does more than identify the likely offenders. It finds the biggest are supermarkets, banks, airlines and electricity companies. It’s not enough to know their tricks. Fels wants to give the Australian Competition and Consumer Commission more power to investigate and more power to prohibit mergers. But it helps to know how they try to trick us, and how technology has enabled them to get better at it. After reading the report, I’ve identified eight key maneuvers. <h2>1. Asymmetric price movements</h2> Otherwise known as <a href="https://www.jstor.org/stable/25593733">Rocket and Feather</a>, this is where businesses push up prices quickly when costs rise, but cut them slowly or late after costs fall. It seems to happen for <a href="https://www.sciencedirect.com/science/article/abs/pii/S0140988323002074">petrol</a> and <a href="https://www.sciencedirect.com/science/article/abs/pii/S105905601730240X">mortgage rates</a>, and the Fels inquiry was presented with evidence suggesting it happens in supermarkets. Brendan O’Keeffe from NSW Farmers told the inquiry wholesale lamb prices had been falling for six months before six Woolworths announced a cut in the prices of lamb it was selling as a “<a href="https://pricegouginginquiry.actu.org.au/wp-content/uploads/2024/02/InquiryIntoPriceGouging_Report_web.pdf">Christmas gift</a>”. <h2>2. Punishment for loyal customers</h2> A <a href="https://theconversation.com/simple-fixes-could-help-save-australian-consumers-from-up-to-3-6-billion-in-loyalty-taxes-119978">loyalty tax</a> is what happens when a business imposes higher charges on customers who have been with it for a long time, on the assumption that they won’t move. The Australian Securities and Investments Commission has alleged a big <a href="https://theconversation.com/how-qantas-might-have-done-all-australians-a-favour-by-making-refunds-so-hard-to-get-213346">insurer</a> does it, setting premiums not only on the basis of risk, but also on the basis of what a computer model tells them about the likelihood of each customer tolerating a price hike. The insurer disputes the claim. It’s often done by offering discounts or new products to new customers and leaving existing customers on old or discontinued products. It happens a lot in the <a href="https://www.finder.com.au/utilities-loyalty-costing-australians-billions-2024">electricity industry</a>. The plans look good at first, and then less good as providers bank on customers not making the effort to shop around. Loyalty taxes appear to be less common among mobile phone providers. Australian laws make it easy to switch <a href="https://www.reviews.org/au/mobile/how-to-switch-mobile-carriers-and-keep-your-number/">and keep your number</a>. <h2>3. Loyalty schemes that provide little value</h2> Fels says loyalty schemes can be a “low-cost means of retaining and exploiting consumers by providing them with low-value rewards of dubious benefit”. Their purpose is to lock in (or at least bias) customers to choices already made. Examples include airline frequent flyer points, cafe cards that give you your tenth coffee free, and supermarket points programs. The purpose is to lock in (or at least bias) consumers to products already chosen. The <a href="https://www.accc.gov.au/consumers/advertising-and-promotions/customer-loyalty-schemes">Australian Competition and Consumer Commission</a> has found many require users to spend a lot of money or time to earn enough points for a reward. Others allow points to expire or rules to change without notice or offer rewards that are not worth the effort to redeem. They also enable businesses to collect data on spending habits, preferences, locations, and personal information that can be used to construct customer profiles that allow them to target advertising and offers and high prices to some customers and not others. <h2>4. Drip pricing that hides true costs</h2> The Competition and Consumer Commission describes <a href="https://pricegouginginquiry.actu.org.au/wp-content/uploads/2024/02/InquiryIntoPriceGouging_Report_web.pdf">drip pricing</a> as “when a price is advertised at the beginning of an online purchase, but then extra fees and charges (such as booking and service fees) are gradually added during the purchase process”. The extras can add up quickly and make final bills much higher than expected. Airlines are among the best-known users of the strategy. They often offer initially attractive base fares, but then add charges for baggage, seat selection, in-flight meals and other extras. <h2>5. Confusion pricing</h2> Related to drip pricing is <a href="https://www.x-mol.net/paper/article/1402386414932836352">confusion pricing</a> where a provider offers a range of plans, discounts and fees so complex they are overwhelming. Financial products like insurance have convoluted fee structures, as do electricity providers. Supermarkets do it by bombarding shoppers with “specials” and “sales”. When prices change frequently and without notice, it adds to the confusion. <h2>6. Algorithmic pricing</h2> <a href="https://pricegouginginquiry.actu.org.au/wp-content/uploads/2024/02/InquiryIntoPriceGouging_Report_web.pdf">Algorithmic pricing</a> is the practice of using algorithms to set prices automatically taking into account competitor responses, which is something akin to computers talking to each other. When computers get together in this way they can <a href="https://www.x-mol.net/paper/article/1402386414932836352">act as it they are colluding</a> even if the humans involved in running the businesses never talk to each other. It can act even more this way when multiple competitors use the same third-party pricing algorithm, effectively allowing a single company to influence prices. <h2>7. Price discrimination</h2> Price discrimination involves charging different customers different prices for the same product, setting each price in accordance with how much each customer is prepared to pay. Banks do it when they offer better rates to customers likely to leave them, electricity companies do it when they offer better prices for business customers than households, and medical specialists do it when they offer vastly different prices for the same service to consumers with different incomes. It is made easier by digital technology and data collection. While it can make prices lower for some customers, it can make prices much more expensive to customers in a hurry or in urgent need of something. <h2>8. Excuse-flation</h2> <a href="https://www.bloomberg.com/news/articles/2023-03-09/how-excuseflation-is-keeping-prices-and-corporate-profits-high">Excuse-flation</a> is where general inflation provides “cover” for businesses to raise prices without justification, blaming nothing other than general inflation. It means that in times of general high inflation businesses can increase their prices even if their costs haven’t increased by as much. On Thursday Reserve Bank Governor <a href="https://www.afr.com/policy/economy/inflation-is-cover-for-pricing-gouging-rba-boss-says-20240215-p5f58d">Michele Bullock</a> seemed to confirm that she though some firms were doing this saying that when inflation had been brought back to the Bank’s target, it would be "much more difficult, I think, for firms to use high inflation as cover for this sort of putting up their prices." <h2>A political solution is needed</h2> Ultimately, our own vigilance won’t be enough. We will need political help. The government’s recently announced <a href="https://treasury.gov.au/review/competition-review-2023">competition review</a> might be a step in this direction. The legislative changes should police business practices and prioritise fairness. Only then can we create a marketplace where ethics and competition align, ensuring both business prosperity and consumer wellbeing. This isn’t just about economics, it’s about building a fairer, more sustainable Australia.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/223310/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/david-tuffley-13731">David Tuffley</a>, Senior Lecturer in Applied Ethics & CyberSecurity, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a> Image credits: Getty Images This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/why-prices-are-so-high-8-ways-retail-pricing-algorithms-gouge-consumers-223310">original article</a>.

Money & Banking

The 4 biggest gift-giving mistakes, according to a consumer psychologist

<a href="https://theconversation.com/profiles/julian-givi-1395671">Julian Givi</a>, <a href="https://theconversation.com/institutions/west-virginia-university-1375">West Virginia University</a> A good gift can elicit a surge of happiness and gratitude in the recipient. It also feels great to give, <a href="https://theconversation.com/whats-the-point-of-holiday-gifts-173306">with psychologists finding</a> that the joy of giving a gift is more pronounced than the pleasure of receiving one. Unfortunately, there are times when you receive a gift and you have to force a smile and fake your gratitude. I’m a consumer psychologist <a href="https://scholar.google.com/citations?user=wjAq_TcAAAAJ&hl=en">who specializes in gift-giving research</a> – in particular, gift-giving mistakes. Here are four of the most common ones. <h2>1. Prioritizing the big reveal</h2> One way givers can err is by focusing too much on <a href="https://doi.org/10.1177/0963721416656937">the moment the recipient will open the gift</a>. Givers want their gift to be <a href="https://doi.org/10.1086/675737">desirable</a>. They hope <a href="https://doi.org/10.1016/j.jesp.2011.03.015">to surprise</a> the recipient and <a href="http://dx.doi.org/10.2139/ssrn.2733341">put a smile</a> on their face. A chocolate fondue fountain might meet these criteria – it’s quirky and sure to elicit curiosity and smiles from onlookers. However, when people receive a gift, they care less about the moment the bow comes off, and instead think about the weeks and months ahead. People want gifts that are <a href="https://www.acrwebsite.org/volumes/1023703/volumes/v45/NA-45">useful</a> and <a href="https://doi.org/10.1086/675737">reliable</a> and <a href="https://doi.org/10.1016/j.jesp.2011.03.015">meet their needs</a>. How often would a chocolate fondue fountain realistically be used? Compare that to a new coffee maker, which could see action every day. Sure, it isn’t a novelty – and probably won’t elicit “oohs” and “ahhs” on Christmas Day – but the recipient will be quite happy to have it on hand when their alarm rings each morning. <h2>2. Unique and new are overrated</h2> Another factor that can lead givers to go wrong involves unwritten rules for what constitutes good gift-giving practices. Givers often focus on these rules more than they should. For example, they may <a href="https://doi.org/10.1016/j.jbusres.2020.05.023">avoid giving the same gift</a> to someone in back-to-back years because this goes against the norm of giving a unique gift each year. Givers also often <a href="https://doi.org/10.1348/014466604x23428">refrain from giving used products</a> as gifts because this violates the unspoken rule that a gift should be brand new. In contrast, recipients are quite open to gifts that violate these norms. If someone loves a certain type of wine, they’re <a href="https://doi.org/10.1016/j.jbusres.2020.05.023">more than happy to receive it</a> in subsequent years. And if one digital camera is lightly used but possesses several innovative features, while another is new but has fewer features, people <a href="https://doi.org/10.1348/014466604x23428">are happy to receive the used one</a>. <h2>3. Being risk-averse</h2> Givers can make missteps when they avoid gifts that they see as too risky. Consider sentimental gifts, like a scrapbook or a nostalgic memento. Studies have shown that recipients <a href="https://doi.org/10.1016/j.jcps.2017.06.002">love these gifts</a>; they <a href="https://doi.org/10.1037/pspa0000036">elicit happiness for extended periods of time</a>. Givers, however, tend to <a href="https://doi.org/10.1016/j.jcps.2017.06.002">shy away from sentimental gifts</a> because they see them risky – sure, they could be a home run, but they could also whiff. Doubts can creep into shoppers’ heads as they consider sentimental gifts: What if it comes across as sappy? What if the recipient thinks I’m being cheap? And so people tend to opt for <a href="https://www.sciencedirect.com/science/article/abs/pii/S105774081730044X">safer, superficial gifts</a> that they assume will be at least somewhat well-liked. Or, to continue with the baseball analogy, givers are happy to take the sure single. As another example, consider material goods versus experiences. When giving gifts, people often opt for <a href="https://doi.org/10.1093/jcr/ucy010">tangible objects over experiences</a> because material goods are on the safer side – almost everyone could use a new appliance or a new shirt. Experiences are trickier; they require a bit more of an understanding of who the recipient truly is – not everyone loves going to see the symphony. Yet recipients tend to be <a href="https://doi.org/10.1002/jcpy.1281">more open to experiences than givers anticipate</a> – and these gifts <a href="https://www.acrwebsite.org/volumes/1017575/volumes/v42/NA-42">are actually more likely to make people happier</a> than material goods. <h2>4. Does the thought really count?</h2> Givers can also err by wanting their gift to appear especially thoughtful. Of course, recipients appreciate thoughtfulness – but not when it comes at the expense of receiving something that’s actually useful. This plays out when givers are shopping for multiple people. They’ll often <a href="https://doi.org/10.1086/674199">choose unique gifts for each recipient</a>, rather than give the same gift to everyone, because a distinct gift for each person will make them feel as though they put more time and effort into gift selection. People do this even if they realize that some recipients will be receiving less desirable gifts. You’ll also see this happen with <a href="https://www.acrwebsite.org/volumes/1020146/volumes/v43/NA-43">gift cards</a>. Givers often choose specific gift cards – to a particular clothing store or restaurant, for example – that reflect the interests or tastes of the recipient. But recipients are more open to gift cards that give them more flexibility and freedom – think an Amazon or Visa gift card. That way, they can decide whether to splurge on a new sweater, dine out at their favorite restaurant – or do both.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/195169/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/julian-givi-1395671">Julian Givi</a>, Assistant Professor of Marketing, <a href="https://theconversation.com/institutions/west-virginia-university-1375">West Virginia University</a> Image credits: Getty Images This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/the-4-biggest-gift-giving-mistakes-according-to-a-consumer-psychologist-195169">original article</a>.

Money & Banking

ACCC says consumers need more choices about what online marketplaces are doing with their data

Consumers using online retail marketplaces such as eBay and Amazon “have little effective choice in the amount of data they share”, according to the <a href="https://www.accc.gov.au/publications/serial-publications/digital-platform-services-inquiry-2020-2025/digital-platform-services-inquiry-march-2022-interim-report" target="_blank" rel="noopener">latest report</a> of the Australian Competition & Consumer Commission (ACCC) Digital Platform Services Inquiry. Consumers may benefit from personalisation and recommendations in these marketplaces based on their data, but many are in the dark about how much personal information these companies collect and share for other purposes. <a href="https://www.accc.gov.au/media-release/concerning-issues-for-consumers-and-sellers-on-online-marketplaces" target="_blank" rel="noopener">ACCC chair Gina Cass-Gottlieb</a> said: <blockquote> We believe consumers should be given more information about, and control over, how online marketplaces collect and use their data. </blockquote> The report reiterates the ACCC’s earlier calls for amendments to the Australian Consumer Law to address unfair data terms and practices. It also points out that the government is considering <a href="https://www.ag.gov.au/integrity/consultations/review-privacy-act-1988" target="_blank" rel="noopener">proposals for major changes to privacy law</a>. However, none of these proposals is likely to come into effect in the near future. In the meantime, we should also consider whether practices such as obtaining information about users from third-party data brokers are fully compliant with existing privacy law. Why did the ACCC examine online marketplaces? The ACCC examined competition and consumer issues associated with “general online retail marketplaces” as part of its <a href="https://www.accc.gov.au/focus-areas/inquiries-ongoing/digital-platform-services-inquiry-2020-2025" target="_blank" rel="noopener">five-year Digital Platform Services Inquiry</a>. These marketplaces facilitate transactions between third-party sellers and consumers on a common platform. They do not include retailers that don’t operate marketplaces, such as Kmart, or platforms such as Gumtree that carry classified ads but don’t allow transactions. The ACCC report focuses on the four largest online marketplaces in Australia: Amazon Australia, Catch, eBay Australia and Kogan. In 2020–21, these four carried sales totalling $8.4 billion. <figure class="align-center "><img src="https://images.theconversation.com/files/460716/original/file-20220502-18-4pvx0.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=754&fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/460716/original/file-20220502-18-4pvx0.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=600&h=401&fit=crop&dpr=1 600w, https://images.theconversation.com/files/460716/original/file-20220502-18-4pvx0.jpg?ixlib=rb-1.1.0&q=30&auto=format&w=600&h=401&fit=crop&dpr=2 1200w, https://images.theconversation.com/files/460716/original/file-20220502-18-4pvx0.jpg?ixlib=rb-1.1.0&q=15&auto=format&w=600&h=401&fit=crop&dpr=3 1800w, https://images.theconversation.com/files/460716/original/file-20220502-18-4pvx0.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=754&h=503&fit=crop&dpr=1 754w, https://images.theconversation.com/files/460716/original/file-20220502-18-4pvx0.jpg?ixlib=rb-1.1.0&q=30&auto=format&w=754&h=503&fit=crop&dpr=2 1508w, https://images.theconversation.com/files/460716/original/file-20220502-18-4pvx0.jpg?ixlib=rb-1.1.0&q=15&auto=format&w=754&h=503&fit=crop&dpr=3 2262w" alt="" /><figcaption>Online marketplaces such as Amazon, eBay, Catch and Kogan facilitate transactions between third-party buyers and sellers. <a class="source" href="https://www.shutterstock.com/image-photo/new-york-usa-november-1-2018-1219079038" target="_blank" rel="noopener">Shutterstock</a></figcaption></figure> According to the report, eBay has the largest sales of these companies. Amazon Australia is the second-largest and the fastest-growing, with an 87% increase in sales over the past two years. The ACCC examined: <ul> <li>the state of competition in the relevant markets</li> <li>issues facing sellers who depend on selling their products through these marketplaces</li> <li>consumer issues including concerns about personal information collection, use and sharing.</li> </ul> Consumers don’t want their data used for other purposes The ACCC expressed concern that in online marketplaces, “the extent of data collection, use and disclosure … often does not align with consumer preferences”. The Commission pointed to surveys about <a href="https://www.accc.gov.au/system/files/Consumer%20Policy%20Research%20Centre%20%28CPRC%29%20%2818%20August%202021%29.pdf" target="_blank" rel="noopener">Australian consumer attitudes to privacy</a> which indicate: <ul> <li>94% did not feel comfortable with how digital platforms including online marketplaces collect their personal information</li> <li>92% agreed that companies should only collect information they need for providing their product or service</li> <li>60% considered it very or somewhat unacceptable for their online behaviour to be monitored for targeted ads and offers.</li> </ul> However, the four online marketplaces analysed: <ul> <li>do not proactively present privacy terms to consumers “throughout the purchasing journey”</li> <li>may allow advertisers or other third parties to place tracking cookies on users’ devices</li> <li>do not clearly identify how consumers can opt out of cookies while still using the marketplace.</li> </ul> Some of the marketplaces also obtain extra data about individuals from third-party data brokers or advertisers. The <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3432769" target="_blank" rel="noopener">harms from increased tracking and profiling</a> of consumers include decreased privacy; manipulation based on detailed profiling of traits and weaknesses; and discrimination or exclusion from opportunities. Limited choices: you can’t just ‘walk out of a store’ Some might argue that consumers must not actually care that much about privacy if they keep using these companies, but the choice is not so simple. The ACCC notes the relevant privacy terms are often spread across multiple web pages and offered on a “take it or leave it” basis. The terms also use “bundled consents”. This means that agreeing to the company using your data to fill your order, for example, may be bundled together with agreeing for the company to use your data for its separate advertising business. Further, as my research has shown, there is <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3905693" target="_blank" rel="noopener">so little competition on privacy</a> between these marketplaces that consumers can’t just find a better offer. The ACCC agrees: <blockquote> While consumers in Australia can choose between a number of online marketplaces, the common approaches and practices of the major online marketplaces to data collection and use mean that consumers have little effective choice in the amount of data they share. </blockquote> Consumers also seem unable to require these companies to delete their data. The situation is quite different from conventional retail interactions where a consumer can select “unsubscribe” or walk out of a store. Does our privacy law currently permit all these practices? The ACCC has reiterated its earlier calls to amend the Australian Consumer Law to prohibit unfair practices and make unfair contract terms illegal. (At present unfair contract terms are just void, or unenforceable.) The report also points out that the government is considering proposals for major changes to privacy law, but <a href="https://theconversation.com/a-new-proposed-privacy-code-promises-tough-rules-and-10-million-penalties-for-tech-giants-170711" target="_blank" rel="noopener">these changes</a> are uncertain and may take more than a year to come into effect. In the meantime, we should look more closely at the practices of these marketplaces under current privacy law. For example, under the <a href="https://www.legislation.gov.au/Series/C2004A03712" target="_blank" rel="noopener">federal Privacy Act</a> the four marketplaces <blockquote> must collect personal information about an individual only from the individual unless … it is unreasonable or impracticable to do so. </blockquote> However, <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3905693" target="_blank" rel="noopener">some online marketplaces</a> say they collect information about individual consumers’ interests and demographics from “<a href="https://www.ebay.com.au/help/policies/member-behaviour-policies/user-privacy-notice-privacy-policy?id=4260&mkevt=1&mkcid=1&mkrid=705-53470-19255-0&campid=5338596835&customid=&toolid=10001#section4" target="_blank" rel="noopener">data providers</a>” and <a href="https://www.amazon.com.au/gp/help/customer/display.html?nodeId=202075050&ref_=footer_iba" target="_blank" rel="noopener">other third parties</a>. We don’t know the full detail of what’s collected, but demographic information might include our age range, income, or family details. How is it “unreasonable or impracticable” to obtain information about our demographics and interests directly from us? Consumers could ask online marketplaces this question, and complain to the <a href="https://www.oaic.gov.au/privacy/privacy-complaints" target="_blank" rel="noopener">Office of the Australian Information Commissioner</a> if there is no reasonable answer.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/182134/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> <a href="https://theconversation.com/profiles/katharine-kemp-402096" target="_blank" rel="noopener">Katharine Kemp</a>, Senior Lecturer, Faculty of Law & Justice, UNSW, <a href="https://theconversation.com/institutions/unsw-sydney-1414" target="_blank" rel="noopener">UNSW Sydney</a> This article is republished from <a href="https://theconversation.com" target="_blank" rel="noopener">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/accc-says-consumers-need-more-choices-about-what-online-marketplaces-are-doing-with-their-data-182134" target="_blank" rel="noopener">original article</a>. Image: Getty Images

Technology

New food database to help consumers understand nutrition

Image: Shutterstock A new food data base to help consumers understand the nutritional value of food they eat is currently in the works and will simplify understanding the nutritional value behind foods we love to eat. Do we really know and understand what is healthy and what isn’t when filling up the cart during your weekly shop? Food Standards Australia New Zealand (FSANZ) has begun developing a database to help consumers understand the nutritional value of the food they consume. FSANZ General Manager of Science and Risk Assessment, Christel Leemhuis, says the new Branded Food Database will work alongside the Health Star Rating system (HSR) and was requested by the department of Health. "It will allow us to track changes in the nutrient profile of foods over time, the database is targeted at providing a reliable source of information for modelling any future HSR changes." Consumers will be able to access the database online by entering a barcode to see the product’s health information. No scanning app will be available as of yet, but FSANZ hoped to add this consumer friendly feature to the database in time. Despite FSANZ's goal to include 85 per cent of food products available in Australia by 2023, it was up to food producers to opt-in, Ms Leemhuis said. "But by providing information to the database manufactures and retailers will contribute to industry transparency," she said. "We will compare that to our existing food composition databases, so that will allow us to identify if there are any products with a nutrient profile that doesn't look quite right [if we suspect a company is supplying inaccurate information]." Recent changes to the HSR system that prioritise sugar content as an assessment criteria have received harsh criticism from those who grow fruit, as juices are now ranked below diet soft drinks in terms of high sugar content. Agriculture Minister David Littleproud had also previously dubbed the labelling process as “madness” due to the emphasis on sugar content. Ms Leemhuis promises the new database will provide a more thorough breakdown of food’s nutrients.

Food & Wine

What consumers need to know about Facebook’s new cryptocurrency

Cryptocurrencies have become a global phenomenon in the past few years. Now Facebook is launching it’s own cryptocurrency, in association with Visa, MasterCard, Uber and others. The stated aim of <a href="https://libra.org/en-US/">Libra</a> is to “enable a simple global currency and financial infrastructure that empowers billions of people”. The announcement has sparked fears that Libra could be <a href="https://theconversation.com/facebooks-libra-plan-talk-of-the-demise-of-central-banks-is-greatly-exaggerated-119165">a threat to traditional banks</a>, warnings to be <a href="https://theconversation.com/libra-four-reasons-to-be-extremely-cautious-about-facebooks-new-currency-119123">cautious</a>, and <a href="https://theconversation.com/facebook-claims-libra-offers-economic-empowerment-to-billions-an-economist-is-skeptical-118982">sceptical commentary</a> of claims that it will help developing countries. But let’s go back to the basics and look at what Libra is, how it compares to other cryptocurrencies and whether you should be concerned about using it when it eventually arrives. What is a cryptocurrency? Currency is a system of money that is commonly used in exchange for goods and services and, as a result, holds value. Cryptocurrencies are digital currencies that are secured using cryptography. The more popular recent cryptocurrencies are based on blockchain technology which uses a cryptographic structure that is difficult to change. One of the key properties of this structure is a distributed ledger that keeps account of financial transactions, which anyone can access. What is Libra? Libra is a new currency that is being proposed by Facebook. It’s considered a cryptocurrency because cryptography will be used to help protect the value of the currency from tampering – such as double spending – and to protect the payment process. Libra has the potential to become successful because of the backing from the <a href="https://libra.org/en-US/association-council-principles/#overview">Libra Association</a>, which is made up of large international corporations such as Facebook, Uber and Vodafone. MasterCard and Visa have also thrown their hats in the ring, but no traditional banks are on the list. What’s different about Libra compared with other cryptocurrencies like Bitcoin? Cryptocurrencies like Bitcoin and Ethereum are quite egalitarian in nature. That’s because there is no single authority that verifies transactions between parties, so anyone could potentially do it. To authorise a Bitcoin transaction you would have to prove that you have done the work, known as a “<a href="https://en.bitcoin.it/wiki/Proof_of_work">proof of work</a>”. For Bitcoin, the proof of work is to solve a mathematical puzzle. People who successfully solve the puzzle (proving they have done some work), can add transactions to the blockchain distributed ledger and are rewarded with Bitcoins. The process is known as mining. The good thing about this is that it reduces fraud. Since anyone can potentially mine Bitcoins, it’s harder to collude as you wouldn’t know who the next person to mine a coin would be. And it’s simple to verify that the person is authorised because anyone can check that the puzzle has been solved correctly. Based on the <a href="https://mashable.com/article/facebook-libra-deep-dive/">initial descriptions of the currency</a>, it sounds like the difference with Libra is that it will verify transactions using a consensus system known as “<a href="https://blockgeeks.com/guides/proof-of-work-vs-proof-of-stake/">proof of stake</a>”, or a variation of this method. Under this system, transactions would be authorised by a group of people who have a stake or ownership in the currency. This makes it easier to predict who the next person to authorise a transaction might be (since there are a relatively small number of authorising group members), and then collude to launder funds without other group members knowing. It <a href="https://www.theblockcrypto.com/2019/06/18/how-to-become-a-founding-member-of-the-libra-association/">appears</a> the criteria to become a founding member of the Libra Association is to contribute a minimum of US$10 million entrance fee, have a large amount of money in the bank and be able to influence a large number of people. What are banks and regulators worried about? Cryptocurrencies affect governments and tax systems since they have little to no transaction costs when money is transferred across borders. So while the low transaction costs would be good for everyday users, the advent of a new cryptocurrency with a potentially very large user base has governments and traditional banks very concerned. While Libra is open source – meaning the source code is available for all to view, use and modify – it’s the members of the association who will be overseeing the currency. Libra could herald a shift away from traditional government taxes and banking fees to a new international monetary system controlled by corporate entities like Facebook and Uber. That’s a concern because of the lack of oversight from regulatory bodies. What should everyday people expect from Libra? The backing of software giants means it’s likely that the user interface for Libra coins would be smooth and simple to use. Low transaction costs would benefit users and the Libra Association promises to control the value of the currency so that it does not fluctuate as much as other cryptocurrencies. It’s unclear how they plan to do this. But value stability would be a great advantage in times of uncertainty. What are the risks? The everyday consumer probably wouldn’t know the difference between the “proof of work” and the “proof of stake” mechanisms. But since Facebook has a large database of users that are known to use Libra, it may be able to link Libra transactions to individuals. This could be a privacy concern. (Bitcoin transactions are anonymous because account numbers used in Bitcoin transactions are not linked to an individual’s identity.) Recent cybersecurity <a href="https://www.smh.com.au/business/banking-and-finance/australians-private-details-exposed-in-attack-on-westpac-s-payid-20190603-p51u2u.html">breaches</a> have contributed to a growing awareness of the vulnerabilities of IT systems. As with all software, the Libra implementation and management could be vulnerable to attack, which in turn could mean users could lose their money. But that is a risk that all cryptocurrency users face, whether they are aware of it or not. What steps could consumers take to protect themselves? No matter what cryptocurrency you choose to use, your funds are still accessible through the same interfaces: a web page or a mobile app. And the way you control access to your personal funds is by authenticating with a password. Make sure you keep your password safe by making sure it is complicated and hard to guess. Look for applications that allow you to use two-factor authentication and make sure it’s turned on. Libra is yet to prove its claims of making financial transactions safe and convenient. Only time will tell if its uptake will become widespread following its expected launch next year. Written by Ernest Foo. Republished with permission of <a rel="noopener" href="https://theconversation.com/the-lowdown-on-libra-what-consumers-need-to-know-about-facebooks-new-cryptocurrency-119391" target="_blank">The Conversation.</a>

Money & Banking

5 tips to ensure your supermarket is listening to you on social media

Making yourself heard by big businesses can be tricky. Even when companies have a presence on social media, you might question whether they are genuinely interested in providing opportunities for meaningful dialogue. Is anyone really listening, or are we just talking to ourselves? There have been refreshing signs that supermarkets can be persuaded to listen to the demands of their customers. So how do you make yourself heard by retailers on social media? After qualitatively examining over <a href="https://researchportal.bath.ac.uk/en/publications/the-never-ending-story-discursive-legitimation-in-social-media-di">68,000 supermarket social media posts</a> with colleagues at the University of Nottingham, here are my five tips for communicating with corporations – and getting noticed. 1. Introduce yourself There are countless posts vying for attention in the virtual world of social media, so you need to carve out a unique voice. Why should the retailer listen to you? Begin by making it clear who you are. Start with: “As a loyal customer…”, “As a farmer…”, “As a woman…” or “As a dad…” and you give yourself an identity. Do you live near a polluted river that is full of discarded plastic bags? Are you a parent who volunteers in the local community and needs help? Have you been a loyal consumer for years? This is a strategy used particularly well by the #stopfundinghate campaign, which is targeting retailers who advertise in The Sun, Daily Mail and Daily Express: <blockquote class="twitter-tweet" data-lang="en"> <a href="https://twitter.com/coopuk?ref_src=twsrc%5Etfw">@coopuk</a> As a member & regular shopper i would 💙 to see you <a href="https://twitter.com/hashtag/stopfundinghate?src=hash&ref_src=twsrc%5Etfw">#stopfundinghate</a>. Jars with <a href="https://twitter.com/hashtag/thecoopway?src=hash&ref_src=twsrc%5Etfw">#thecoopway</a> ethics?? Make a stand! <a href="https://twitter.com/StopFundingHate?ref_src=twsrc%5Etfw">@StopFundingHate</a> — Dominique Wedge (@MistyWedge) <a href="https://twitter.com/MistyWedge/status/833970051111870464?ref_src=twsrc%5Etfw">February 21, 2017</a></blockquote> Building authority is key to establishing a legitimate base upon which to launch your argument. Do not underestimate the voice of experience. 2. Back up your argument You may well have a valid point to make. But no amount of ANGRY CAPITAL LETTERS, repeated exclamation marks or sad face emojis will communicate a reasoned argument. Instead, a strong case can be built by linking to the content of the organisation’s own policy, relevant legislation, a news article, or even a key image or video: <blockquote class="twitter-tweet" data-lang="en"> Tesco <a href="https://twitter.com/Tesco?ref_src=twsrc%5Etfw">@Tesco</a>, I wanted to buy Organic produce from you today but I kept walking. I bought my produce elseware today just because of your needless plastic packaging. <a href="https://twitter.com/hashtag/refusingplastic?src=hash&ref_src=twsrc%5Etfw">#refusingplastic</a> <a href="https://twitter.com/hashtag/organic?src=hash&ref_src=twsrc%5Etfw">#organic</a> <a href="https://twitter.com/hashtag/tesco?src=hash&ref_src=twsrc%5Etfw">#tesco</a> <a href="https://twitter.com/hashtag/plasticfree?src=hash&ref_src=twsrc%5Etfw">#plasticfree</a> <a href="https://t.co/AKL8WOclCv">pic.twitter.com/AKL8WOclCv</a> — Betty's Garden 🌻 (@BettyInCork) <a href="https://twitter.com/BettyInCork/status/957305468594065408?ref_src=twsrc%5Etfw">January 27, 2018</a></blockquote> In lobbying supermarkets to stop stocking The Sun newspaper back in 2012, the <a href="http://www.independent.co.uk/voices/comment/no-more-page-3-our-grassroots-campaign-took-on-a-huge-corporation-and-we-won-9992371.html">“No More Page 3” (#NMP3) campaign</a> provided a masterclass in rational argument of an emotive issue. Through a whole host of <a href="https://twitter.com/NoMorePage3?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">social media discussions</a>, campaigners skilfully drew on <a href="http://proceedings.aom.org/content/2015/1/16085.short">facts, figures and feelings</a> to persuade retailers such as Tesco, Sainbury’s and the Co-op to stop selling The Sun newspaper until it removed Page 3. In a world of fake news, make sure you are armed with facts. 3. Go compare Competition between UK supermarkets is stiff – so holding retailers to account against their rivals is a great way to galvanise action. Back in 2013, Co-op bowed to social media pressure and announced that it would only sell “lads mags” that were covered by <a href="https://www.theguardian.com/media/2013/jul/29/loaded-owner-cooperative-lads-mags-ban">“modesty wraps”</a>. Days later, Tesco did the same, saying it had <a href="http://www.bbc.co.uk/news/uk-23558211">“listened carefully”</a> to consumer suggestions (and perhaps those of its competitors). Today, we have seen a similar approach taken to the under-16 energy drink ban: <blockquote class="twitter-tweet" data-lang="en"> VICTORY for <a href="https://twitter.com/jamieoliver?ref_src=twsrc%5Etfw">@jamieoliver</a> and the <a href="https://twitter.com/DailyMirror?ref_src=twsrc%5Etfw">@DailyMirror</a> on our energy drinks campaign that can make the nations children healthier. All these supermarkets have now banned the sale of energy drinks to under 16s ✅ Waitrose ✅ Aldi ✅ Asda ✅ Tesco ✅ Sainsburys ✅ Morrisons ✅ Lidl — Johnny Goldsmith (@MirrorJohnny) <a href="https://twitter.com/MirrorJohnny/status/956841243438469120?ref_src=twsrc%5Etfw">January 26, 2018</a></blockquote> You can even compare supermarkets to themselves. Does the talk match the walk? Are there inconsistencies between what the supermarket said it would do, and what it actually did? 4. Tell a story On social media, arguments should be short and concise. But that doesn’t mean you can’t have a narrative. Making an emotional connection is key and what better way to do this than setting the scene with a dramatic plot, personal triumph, unresolved mystery, happy ending or tale of woe? On the topic of <a href="https://theconversation.com/whatever-happened-to-bans-on-gm-produce-in-british-supermarkets-51153">genetically modified organisms</a>, for example, we found evidence of retailers being construed both as villains (“I will no longer be shopping in your stores now you are to use GMO fed meat”) and heroes (“Thank you for your reassurance, I will continue to happily shop in your stores”). Characterisation helps to convey an opinion: <blockquote class="twitter-tweet" data-lang="en"> Thanks for the heads up <a href="https://twitter.com/ProfTimLang?ref_src=twsrc%5Etfw">@ProfTimLang</a>, will start building my own network of trusted suppliers now, don't trust supermarkets anymore. not interested in <a href="https://twitter.com/hashtag/GMO?src=hash&ref_src=twsrc%5Etfw">#GMO</a> corn fed chicken and all that crap. Sorry <a href="https://twitter.com/Tesco?ref_src=twsrc%5Etfw">@Tesco</a> <a href="https://twitter.com/asda?ref_src=twsrc%5Etfw">@asda</a> <a href="https://twitter.com/LidlUK?ref_src=twsrc%5Etfw">@LidlUK</a> etc. <a href="https://t.co/E7pT9vMAvE">https://t.co/E7pT9vMAvE</a> — Anna Lehmann (@BusterOnAir) <a href="https://twitter.com/BusterOnAir/status/951141308093075456?ref_src=twsrc%5Etfw">January 10, 2018</a></blockquote> 5. Play devil’s advocate Social media is seen by some as something of a <a href="https://www.theguardian.com/media/2017/nov/29/vortex-online-political-debate-arguments-trump-brexit">vortex</a> – a negative time drain that consumes far too much emotional energy. But there is a benefit to online rage, in that it makes conversations continue. The more vibrant and charged discussions involve a plurality of perspectives and some healthy antagonism, particularly around complex socio-political topics such as gender objectification or animal welfare. Keep fuelling the fire and stoking the debate with original and divisive opinions. Keep disagreeing with each other – and the companies. It is when organisational boundaries are truly tested that the real learning can occur. <blockquote class="twitter-tweet" data-lang="en"> why is it going to take 5 years to replace plastic packaging with card or paper packaging? especially when compared with much larger stores like asda or tesco you do not have as many own label products as them? would be nice if could be done in 2 years — Kev (@kevcampbell) <a href="https://twitter.com/kevcampbell/status/955018179499188224?ref_src=twsrc%5Etfw">January 21, 2018</a></blockquote> So whether it’s consumer reward schemes, customer convenience or issues of social responsibility, every comment in supermarket social media adds to the rich tapestry of online debate. There are ways to make yourself heard, and to improve the way retailers serve their customers. Social media channels can be effective online petri dishes for organisational learning – the companies just have to keep listening.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;" src="https://counter.theconversation.com/content/90634/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /> Written by Sarah Glozer, Senior Lecturer in Marketing, Business & Society, University of Bath. Republished with permission of <a href="https://theconversation.com/five-tips-to-ensure-your-supermarket-is-listening-to-you-on-social-media-90634">The Conversation</a>.

Retirement Income

Consumer NZ advises drivers to challenge parking tickets

Anyone given a parking ticket they think is unreasonable should "duke it out" with parking companies, the head of Consumer NZ says. Speaking after Wilson Parking admitted handing out <a href="https://www.stuff.co.nz/national/95035738" target="_blank">two tickets to a campervan in a free Wellington car park</a>, Sue Chetwin said the cost of any breach notice had to be reasonable, and people should always challenge them. "We say people should only pay what they think is reasonable, and let them chase you for the rest. Keep duking it out with them." A Wilson spokeswoman said the notices given to Shane Leach for parking in a free lot off Karo Dr in central Wellington were issued accidentally, and it was a human mistake. "The matter has been addressed and the notices cancelled." The company had not ticketed vehicles in any other Wellington city car parks it did not own. "However, there was one other incident in Kapiti Coast. All five breach notices were cancelled, and the oversight was addressed with the issuing officer." Chetwin, the chief executive of Consumer NZ, said on Tuesday that people ticketed by parking companies should contest the charges. "They consider them as fines, as if there's some authority over it. Car parking companies have no legal authority to impose fines." Notices were enforceable, but the charges were debatable, and the cost had to be "reasonable". "If the parking costs $3 an hour, then it's unreasonable to be charged $65 for being a few minutes late." Many companies charge a $65 flat rate for anyone who parks longer than they have paid for. Wilson said the company did not issue fines or infringements for damages, but sought to recover the cost of patrolling and checking parks for compliance. "You will be surprised to learn that 50 per cent of breaches issued are for 'parkers' who have made no attempt to pay any part of the parking fee. "Due to this, Wilson has to monitor its car parks to prevent and minimise revenue loss. "Patrolling car parks is a very manual process performed by licensed and trained security officers. Most require vehicles and specialised monitoring and safety equipment." Written by Virginia Fallon. First appeared on <a href="http://Stuff.co.nz" target="_blank">Stuff.co.nz</a>.

Money & Banking

Shocking amount of calories we consume during a flight revealed

Nobody looks forward to eating airline food. It doesn’t look good and it rarely tastes good either. But now there’s another reason to dislike in-flight meals. A new book has revealed just how many calories we consume during a flight – and we’re shocked by just how high the number is. Although we were under no illusions that the food was healthy, apparently the average passenger consumes 3400 calories during a flight. Oxford University Professor Charles Spence, who wrote Gastrophysics: The New Science of Eating, said many of those calories come from alcoholic and non-alcoholic drinks, but approximately 1900 of those calories are in the food. So how does a tiny tray of food pack so many calories in it? Professor Spence said that as our sense of taste is diminished in high altitudes, a lot of sugar and salt is added to airline food to boost flavours. “Loud engine sounds and other kinds of background noise will suppress sweet and salty,” he told news.com.au. “Because sound suppresses sweetness perception, you have to add about 15 to 20 per cent more sugar to the foods we eat while in the air to give the same taste perception.” Passengers also tend to overeat during flight, said Professor Spence. “One thing might be the stress that many of us feel while in the air,” he said. “When we’re stressed we tend to eat more.”

Travel Tips

Examining the effectiveness of consumer boycotts

Are brand boycotts the most effective way to protest? Depends who you talk to. Advocacy group GetUp say "a boycott is a meaningful way to up the ante when other methods have proven unsuccessful." Kelsey Cooke, campaigns director of GetUp, said: "Governments are bound to represent their constituents – if they don't, they're often swiftly replaced. Companies, on the other hand, don't have any of the same checks and balances." Digital strategist Shannon Coulter created the hash tag #grabyourwallet in October in response to Donald Trump's remarks about groping women. A fan of lists, Coulter wanted to give women the space to voice their objections and hit Planet Trump where it hurts – in the wallet. In the US, #grabyourwallet supporters urged major businesses such as Nordstrom, Amazon and Zappos to dump Trump product. Coulter created a Google Doc list that is updated every day and includes numbers for PR departments. Shoes.com pulled Ivanka Trump's collection a few days after the election. Interiors brand Bellacor dropped all Trump House items last week. Brand boycotting has picked up in the recent decade. Writing in the Harvard Business Review, Dr Daniel Diermeier, Provost to the University of Chicago and previously Dean of the Harris School of Public Policy, notes that most activists now focus on companies, instead of governments, as the main engine of social change. "As the public raises its expectations about appropriate corporate conduct … more companies will find themselves in the cross-hairs more frequently," Diermeier says. The #grabyourawllet boycott has spread slowly worldwide to countries like New Zealand, where consumers can access many of these companies with online shopping and international delivery. But since most of the companies are American, the boycott isn't quite having the same punch. "To get a company's attention, a critical mass of individuals need to change their behaviour in concert," says Cooke. "To change a company's behaviour, the company needs to be aware that they're losing customers – and what action they would need to take to correct the trend. When that happens, the impact can be profound." In Australia, consumers recently protested large companies underpaying dairy farmers and organic labelling on organic eggs. In March this year, Choice launched its boycott of 19 supermarket "free range" egg brands, seeking to protect consumers from the "free range egg rip off". "Choice initiated the boycott following the decision by Australia's consumer affairs ministers to sign off on a standard for free range that did not meet consumers expectations," says Choice spokesman Tom Godfrey. "Put simply, we couldn't see why consumers should be paying a significant price premium for eggs labelled as "free range" that come from hens that don't go outside and have stocking densities up to 10,000 hens per hectare." While chief executives at Amazon, Netflix, Starbucks, Grubhub and dozens of other major US brands have spoken out against Trump's policies and beliefs, few of them have committed to pulling tainted stock from their shelves. In fact, some caustic Trump supporters have in turn boycotted these companies, punishing them for speaking out against the President-elect. "The rise of social media has made it easier than ever before for individual consumers to initiate informal boycotts of products and services and gain traction. That said, it's important to look at the motivation and substance of a boycott before blindly signing on to an action," says Godfrey. The #grabyourwallet boycott has found focus in Ivanka Trump's line since she represents a certain type of affluent woman – likely to be offended by her father's attitude to women – with power to spend and influence social debate, and also digitally savvy. Fast Company reported consumer interest in Ivanka Trump's brand has dropped by more than half since October 2016. This, a few days after she sparked outrage by hawking a $10,000 bracelet that she wore on her father's 60 Minutes interview. Last week Ivanka Trump, responding to a storm of criticism, separated her business account from her personal account on Twitter. Has it been successful? In the age of tailored newsfeeds and edited Twitter lists – and in the absence of hard sales figures – how can we know if a boycott has really worked? According to Diermeier, for a boycott to be successful four factors must be considered: consumers must care passionately; the cost of participation must be low; issues must be easy to understand; and the mass media must be involved, separate to the interest generated on social media. According to these markers #grabyourwallet has gained traction but it does show signs of slowing. The recent slump in sales for Ivanka Trump's line, as reported by Shophopper, pointed toward a soft victory, but the movement hasn't had much media coverage the last few days and seems to be struggling. The organic eggs boycott in Australia, however, answered to these four markers. Choice recently published figures showing organic egg sales had increased for independent producers. Choice claimed it as a win for those producers. "Companies can be slow beasts and resistant to change," says Cooke. "Boycotts are a way to demonstrate that consumers won't stand for irresponsible corporate behaviour – and speak in a language company directors understand. Until businesses change their ways, consumers will take their funds elsewhere." Do you think consumer boycotts are effective? Let us know in the comments. First appeared on <a href="http://Stuff.co.nz" target="_blank">Stuff.co.nz</a>. Related links: <a href="/news/news/2016/10/potatoes-hard-to-find-right-now/">The one food that is about to become really hard to get at supermarkets</a> <a href="/finance/money-banking/2016/10/stretch-money-on-a-tight-budget/">12 ways to stretch your money on a tight budget</a> <a href="/health/body/2016/10/healthy-foods-doing-you-damage/">5 “healthy” foods that are doing you damage</a>

Money & Banking

6 things you must know about your rights on a flight

Every day passengers are caught out by the fine detail on their boarding pass. Here are seven things you just have to know about your rights on a flight. Because not being aware of your rights as a passenger can really ground your holiday plans. 1. Regarding delays and cancellations Bad news – the numbers printed on your boarding pass are not exactly iron clad guarantees. If a delay or cancellation has been caused by a force outside the airline’s control, often you will find yourself fronting the bill for any alternate travel plans. 2. Regarding overbooking While this is not quite as prevalent in our country, it’s still important to check with your airline to make sure you’re aware of the protocol if this happens to you. Most countries have ‘denied boarding compensation regulations’ that are designed to deal with that dreaded moment when the flight attendant asks for volunteers, and no one fronts up. 3. Regarding lost and damage baggage Generally if your baggage is lost or damaged on a flight you will be compensated, but it’s important to be aware of the fact that there’s strict time limits to this. Which is exactly why, as we mentioned earlier, you must <a href="/travel/international/2016/06/the-one-thing-you-must-do-before-leaving-the-airport/" target="_blank">check your luggage before leaving the airport</a>. 4. Regarding damaged clothing in the cabin Stewardess spill the inflight lasagne on your slacks? Provided you report this to the cabin crew immediately you should at the very least have your laundry/dry cleaning bill paid, and if this isn’t the case it’s worth writing a written complaint to the airline if not. 5. Regarding seating on the plane Airlines actually reserve the right to change seating (even if this means a downgrade) after you’ve boarded the plane. Again, if this has happened to you and you feel as though the explanation for why is unacceptable, make sure you write a complaint. 6. Regarding your health An airline may refuse to carry you if they’re not completely satisfied with your health to fly. If you have a pre-existing condition airlines will not accept any responsibility for illness or injury caused as a result, and the onus is on the passenger to disclose it before a flight. Were you aware of the restrictions regarding passenger rights? Let us know in the comments. Related links: <a href="/travel/travel-tips/2016/08/12-expert-ways-to-manage-stress-at-airports/">12 expert ways to manage stress at airports</a> <a href="/travel/travel-tips/2016/08/7-tips-to-keep-belongings-safe-on-a-flight/">7 tips to keep belongings safe on a flight</a> <a href="/travel/travel-tips/2016/08/tips-for-getting-through-the-airport-stress-free/">5 tips for getting through the airport stress-free</a>

Travel Tips

Are products keeping up to date with the ageing population?

Older Kiwis are all too often left out of the loop when it comes to new technology. Which is a real shame, and the market is forgetting that older people provide a wealth of opportunity if only they were willing to make things simpler. We take a look at the pressing need for manufacturers to design, produce and market their product in a manner that is inclusive of all New Zealanders, not just the younger ones. When asked by Choice about the design schemes of common interfaces, Associate Professor of Industrial Design Thea Blackler, from Australia's QUT, said, “We have found that the performance of older people with various interfaces is also affected by decline in central executive function. “This means that older people are struggling with two factors that make interface use more difficult – not only are they less familiar with contemporary interfaces, they also are less able to process information in working memory whilst using them.” In a paper released by the Queensland University of Technology, Ms Blackler’s research backed up this statement, especially when you consider the important role seniors play in the modern marketplace. The research found that older people are considerably less familiar with contemporary interfaces when compared to younger people, which suggests that by making these products simpler there could be a range of advantages companies could be achieving access to. The research notes that, “Designers need to adequately understand the familiarity of all target users with potential interfaces... More tools that can assist designers and researchers in discovering familiarity and applying it to interfaces are under development. These need to be more extensively tested in industry before they can be released.” Modern companies must take into account the fact that seniors will be becoming increasingly engage with their products and that by not providing seniors with easy to use accessible interfaces they are missing a tremendous marking, product branding and sales opportunity. Related links: <a href="http://www.oversixty.co.nz/finance/legal/2016/02/alternatives-to-legal-action/">4 alternatives to legal action</a> <a href="http://www.oversixty.co.nz/finance/legal/2016/01/10-celebrities-who-cut-their-kids-out-of-inheritances/">10 celebrities who cut their kids out of massive inheritances to give to charity</a> <a href="http://www.oversixty.co.nz/finance/legal/2016/02/10-of-our-favourite-law-based-tv-shows/">10 of our favourite law-based TV shows</a>

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Are products keeping up to date with the ageing population?