Parasite: The global rise of South Korean film
<p>The international success of <em>Parasite</em>, the black comedy thriller by Bong Joon-ho, has been rather spectacular. It started with a slew of early season awards, including the prestigious <a href="https://www.theguardian.com/film/2019/may/25/bong-joon-hos-parasite-wins-palme-dor-at-cannes-film-festival">Palme d'Or</a> (by unanimous vote) at Cannes. It has now won <a href="https://variety.com/2020/film/asia/korea-celebrates-parasite-golden-globes-win-1203457949/">Best Motion Picture – Foreign Language at the Golden Globes</a>, multiple <a href="http://www.bafta.org/film/awards/ee-british-academy-film-awards-nominees-winners-2020">nominations at the Baftas</a>, and <a href="https://oscar.go.com/news/nominations/oscar-nominations-2020-list-nominees-by-category">six Oscar nominations</a>, including in some of the most distinguished categories (film, director and screen play).</p>
<p>If it wins an Oscar, it would be the first Korean film to do so and a testament to the rising popularity and success of the Korean film industry internationally.</p>
<p><a href="https://www.statista.com/statistics/859817/south-korea-movie-export-value/">The estimated export value</a> of the Korean film industry in 2018 was US$41.6 million (£32 million). South Korea is the <a href="http://www.koreaherald.com/view.php?ud=20190530000661">fifth leading film market</a> by gross box office revenue after the US, China, Japan and the UK.</p>
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<p><strong>Rooted in the 90s</strong></p>
<p>South Korea has come a long way since the damaging effects of <a href="https://www.history.com/news/japan-colonization-korea">Japanese occupation</a> (1910 to 1945) and the <a href="https://www.britannica.com/event/Korean-War">Korean War</a>, which ended with a ceasefire agreement in 1953. Experiencing monumental growth between 1960 and 1990, the country became one of the <a href="https://www.economist.com/special-report/2019/12/05/after-half-a-century-of-success-the-asian-tigers-must-reinvent-themselves">Four Asian Tigers</a> and is now the continent’s fourth largest economy.</p>
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<p>In the late 80s, as Korea emerged from a period of censorship, <a href="https://www.jstor.org/stable/1225545?seq=1#metadata_info_tab_contents">restrictions</a> that had previously limited the influx of foreign films were lifted. This led to an increased appetite for Hollywood blockbusters and a decline in Korean cinema. To protect the country’s arts industries and counter the effects of the <a href="https://www.britannica.com/event/Asian-financial-crisis">Asian economic crisis of the late 90s</a>, the government mounted several policies with a strong focus on promoting Korean culture abroad.</p>
<p>Central to this was the <a href="https://wipolex.wipo.int/en/text/441192">Framework Act on the Promotion of Cultural Industries in 1999</a>, which said:</p>
<blockquote>
<p>The purpose of this Act is to lay the groundwork for the development of cultural industries and enhance the competitiveness thereof, thereby contributing to the improvement of the quality of national cultural life and development of the national economy, by providing for matters necessary for supporting and fostering cultural industries.</p>
</blockquote>
<p>As a result, <a href="https://martinroll.com/resources/articles/asia/korean-wave-hallyu-the-rise-of-koreas-cultural-economy-pop-culture/">South Korean culture has grown globally</a> in recent years. <a href="https://www.vox.com/culture/2018/2/16/16915672/what-is-kpop-history-explained">K-pop</a>, K-drama, K-beauty, and K-cuisine have all found new international audiences, initially in China and later in wider Asia and the west.</p>
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<p>The “<a href="https://www.inverse.com/article/13916-the-korean-new-wave-and-the-anxieties-of-south-korean-cinema">Korean New Wave”</a>, the international fascination with Korean entertainment and film industry, began in the <a href="http://kultscene.com/introduction-to-the-korean-new-wave-of-cinema/">1990s</a>. This phenomenon, known as <a href="http://www.korea.net/AboutKorea/Culture-and-the-Arts/Hallyu">Hallyu</a>, centres around the work of directors <a href="https://www.imdb.com/name/nm0661791/">Park Chan-wook</a> (Oldboy, Lady Vengeance, The Handmaiden), <a href="https://www.imdb.com/name/nm0094435/">Bong Joon-ho</a> (Memories of Murder, Host, Okja and Parasite) and <a href="https://www.imdb.com/name/nm0453518/">Kim Jee-woon</a> (A Tale of Two Sisters and I saw the Devil).</p>
<p><strong>Distinctly Korean</strong></p>
<p>Korean cinema is <a href="https://books.google.co.uk/books?hl=en&lr=&id=vYSgpD1yWQ4C&oi=fnd&pg=PR7&dq=korean+cinema&ots=Jr0EGwPX4V&sig=GkUhIuE6ALUYbsGgi6qWKghSZgw&redir_esc=y#v=onepage&q=korean%20cinema&f=false">deeply embedded in the Korean experience</a>, eschewing Hollywoodisation and producing an oeuvre that makes a Korean film distinctive to international audiences. Korean society has a reverence for tradition and at once extraordinarily modern, and its cinema embodies these qualities proudly.</p>
<p>Korean cinema has become known for often exploring the dark side of human experience. The films can be unsettling, often mixing dark humour with elements of extreme violence, sumptuous cinematography and high production values. Many of them feature passionate revenge stories (<em>Oldboy</em>, 2003, or <em>I Saw The Devil</em>, 2010), captivating crime investigations (<em>Memories of Murder</em>, 2004), or unusual friendships (<em>Joint Security Area</em>, 2000, or <em>The Handmaiden</em>, 2016).</p>
<p>Not shying away from controversial topics or challenging its audience, Korean films dare to tread in places western films are sometimes scared of. It is not surprising, then, that they have attracted the attention of a wider public and the admiration of filmmakers such as Quentin Tarantino – who has compared Joon-ho to <a href="https://www.hollywoodreporter.com/news/quentin-tarantino-koreas-bong-joon-647767">Steven Spielberg in his prime</a>.</p>
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<p style="text-align: center;"><span class="caption">The <em>Oldboy</em> official trailer.</span></p>
<p>Parasite has amassed a <a href="https://www.koreanfilm.or.kr/eng/news/news.jsp?pageIndex=1&blbdComCd=601006&seq=5300&mode=VIEW&returnUrl=&searchKeyword=">box office revenue</a> of US$137 million (£105 million) globally, and <a href="https://www.forbes.com/sites/travisbean/2020/01/07/box-office-bong-joon-hosparasite-positioned-for-big-pre-oscars-run/#44b52aa4c182">is set to rake in more with this slew of awards and nominations</a>. Exceeding everybody’s <a href="https://variety.com/2019/film/news/parasite-bong-joon-ho-success-next-movies-marvel-netflix-1203408123/">expectations</a>, this subversive anti-capitalist film is winning over both critics and <a href="https://www.nytimes.com/2019/11/27/business/media/parasite-movie-studio-neon.html">audiences</a>. So much so, there is already a rumoured <a href="https://www.vulture.com/2020/01/bong-joon-hos-parasite-tv-show-expanded-film-not-remake.html">HBO series spin-off</a> in the works.</p>
<p>Parasite’s accomplishments come off the back of Joon-ho’s previous <a href="https://www.nytimes.com/2017/06/27/movies/review-okja-bong-joon-ho.html">critical success with the 2017 ecological fantasy Okja</a>, <a href="https://twitter.com/bafta/status/965374939061735425?lang=en">Park Chan-wook’s 2018 film <em>Handmaiden</em></a> (the first Korean film to be nominated for and win a Bafta) and <a href="https://www.gq.com/story/burning-oscar-snub">Lee Chang-dong’s 2018 film <em>Burning</em></a> (the first Korean film to make it to shortlist for best foreign film at the Oscars). If this momentum is anything to go by, the “Korean Wave” is only set to get bigger.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important; text-shadow: none !important;" src="https://counter.theconversation.com/content/128595/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><em><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: http://theconversation.com/republishing-guidelines --></em></p>
<p><em><a href="https://theconversation.com/profiles/agata-lulkowska-439983">Agata Lulkowska</a>, Lecturer in Film Production, Staffordshire University, <a href="http://theconversation.com/institutions/staffordshire-university-1381">Staffordshire University</a></em></p>
<p><em>This article is republished from <a href="http://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/an-oscar-for-parasite-the-global-rise-of-south-korean-film-128595">original article</a>.</em></p>