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Calories and kilojoules: how do we know the energy content of food, and how accurate are the labels?

<p><em><a href="https://theconversation.com/profiles/lauren-ball-14718">Lauren Ball</a>, <a href="https://theconversation.com/institutions/the-university-of-queensland-805">The University of Queensland</a>; <a href="https://theconversation.com/profiles/emily-burch-438717">Emily Burch</a>, <a href="https://theconversation.com/institutions/southern-cross-university-1160">Southern Cross University</a>, and <a href="https://theconversation.com/profiles/katelyn-barnes-1238606">Katelyn Barnes</a>, <a href="https://theconversation.com/institutions/the-university-of-queensland-805">The University of Queensland</a></em></p> <p>Everything we consume contains energy our bodies use to move, grow and maintain health. To work out how much energy is in different foods and drinks, we need to first look at a few core concepts.</p> <p>Firstly, you’ve probably heard of the units of measurement for energy – calories – as well as the metric equivalent, which is joules. One calorie is defined as the amount of energy required to raise the temperature of 1 gram of water by 1℃.</p> <p>In human nutrition, the amounts of energy needed to maintain health, and to fuel a body, are much larger than the tiny singular calories used to heat up a gram of water. So, the term “calorie” in nutrition commonly refers to a <a href="https://www.sciencedirect.com/science/article/pii/S0022316622085546">kilocalorie</a> (or kcal), which is 1,000 calories. When you see the word “calories” on a nutrition label, it’s likely referring to kcals.</p> <p>The energy stored in food and drinks is released when the body breaks down one or more of the four macronutrients inside the food (carbohydrates, proteins, fats, alcohol). The body then uses that energy for activities such as keeping our heart beating, our lungs breathing and our muscles moving.</p> <p>When energy in food is estimated, it is the amount of energy food and drinks provide for these bodily processes. The four macronutrients provide <a href="https://www.sciencedirect.com/science/article/pii/S0002916522039454">different amounts of energy</a>:</p> <ol> <li>1 gram of carbohydrate provides about 4 kcal of energy</li> <li>1 gram of fat provides about 9 kcal of energy</li> <li>1 gram of protein provides about 4 kcal of energy</li> <li>1 gram of alcohol provides about 7 kcal of energy.</li> </ol> <h2>How are calories estimated?</h2> <p>There are two ways to estimate the amount of energy in food and drinks.</p> <p>The first is called “bomb calorimetry”. This gold-standard method involves placing a small sample of food or drink inside a device known as a bomb calorimeter. The food is burned in the presence of oxygen, releasing heat.</p> <p>The amount of heat released is directly related to the amount of energy in the food, allowing a calculation to be made. This method is most commonly used for foods rich in fats and is considered the most reliable (but expensive) method.</p> <p>The second method, the Atwater system, is a much less expensive method for estimating energy content. It is more commonly used when calculating energy of most food and drinks sold in supermarkets. Named after legendary food researcher <a href="https://www.sciencedirect.com/science/article/pii/S0022316622065336">Wilbur Atwater</a>, this system uses a standard conversion factor for each macronutrient found in food and drinks. By estimating the amount of each of the four macronutrients, an approximate calculation of the total energy can be made.</p> <p>However, this method requires detailed knowledge of the ingredients within composite foods (such as muesli bars or hamburgers) – which may reduce accuracy. There is also a margin of error to expect with the Atwater system, because it assumes each ingredient is always the same in composition.</p> <p>For example, a cup of oats grown in one part of the country won’t necessarily have the exact same nutritional content as another cup of oats grown elsewhere, due to climate and soil differences. So, this system is an estimation based on an average.</p> <p>Importantly, both methods estimate the amount of energy <em>in</em> food and drinks. But the actual energy our bodies extract from these foods and drinks can vary due to factors such as individual differences in digestion and absorption, as well as food processing and cooking methods.</p> <h2>Why do foods have calories written on them?</h2> <p>In Australia, it’s a <a href="https://www.foodstandards.gov.au/consumer/labelling/panels/Pages/default.aspx">legal requirement</a> for packaged food items to have a nutrition information panel that displays the number of kcal it contains.</p> <p>However, homemade food items sold at places like a fresh market may not be required to provide a nutrition information panel. This will depend on the type of food being sold and the scale of the business operation.</p> <p>Fresh foods such as fruit, vegetables and meat also don’t require a nutrition information panel. To find out the number of kcal in them, you can either run an experiment with a bomb calorimeter or look up an estimated value in an online nutrition database.</p> <p>Food composition databases such as <a href="https://www.calorieking.com/us/en/">CalorieKing</a> compile information about the energy and nutrient content of various foods. Dietitians and other health professionals often use these databases to estimate the energy content of foods to inform dietary recommendations.</p> <h2>Different international standards</h2> <p>Both kJ and kcal refer to energy – they are just two different units of measurements (such as how inches and centimetres are two different units for measuring length). Kilojoules (kJ) is part of the International System of Units (SI).</p> <p>Australia, New Zealand and some parts of Europe use kJ. The United States and the United Kingdom use kcal. To convert between calories and kilojoules you use the conversion factors:</p> <ul> <li>1 kcal = 4.184 kJ</li> <li>1 kJ = 0.24 kcal (about ¼).</li> </ul> <p>For example, if you have a packet of chips with an energy content of 200 kcal, you can convert it to kJ as follows: 200 kcal × 4.184 = 836.8 kJ.</p> <p>As for how many calories are acceptable to eat, the Australian Guidelines for Healthy Eating estimate the average adult requires about 7,000kJ or 1,670Kcal every day. However, differences in age, gender, size, health and physical activity will influence how much energy a person needs.</p> <p>To estimate your personal energy requirements, you can use this <a href="https://www.eatforhealth.gov.au/nutrient-reference-values/nutrients-dietary-energy-calculator#results-energy">nutrients and dietary energy calculator</a>.<img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/211613/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /></p> <p><em><a href="https://theconversation.com/profiles/lauren-ball-14718">Lauren Ball</a>, Professor of Community Health and Wellbeing, <a href="https://theconversation.com/institutions/the-university-of-queensland-805">The University of Queensland</a>; <a href="https://theconversation.com/profiles/emily-burch-438717">Emily Burch</a>, Dietitian, Researcher &amp; Lecturer, <a href="https://theconversation.com/institutions/southern-cross-university-1160">Southern Cross University</a>, and <a href="https://theconversation.com/profiles/katelyn-barnes-1238606">Katelyn Barnes</a>, Postdoctoral Research Fellow, School of Human Movement and Nutrition Sciences, <a href="https://theconversation.com/institutions/the-university-of-queensland-805">The University of Queensland</a></em></p> <p><em>Image credits: Getty Images</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/calories-and-kilojoules-how-do-we-know-the-energy-content-of-food-and-how-accurate-are-the-labels-211613">original article</a>.</em></p>

Food & Wine

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"Show us your Regina" tourism campaign labelled "a failure of epic proportions"

<p>A tourism campaign for the Canadian city of Regina has certainly gotten the world talking - just not for the right reasons. </p> <p>The controversial approach to promoting the area has outraged its locals, who condemned the marketing as not only “misogynistic” and also “pathetic and disgusting”. </p> <p>The tourism agency behind the campaign - Experience Regina - believed that “Show us your Regina” would be of benefit to the city, particularly as Regina rhymes with vagina. </p> <p>“The city that rhymes with fun” is another slogan they slipped into their controversial campaign, and was featured on a line of merchandise made in collaboration with 22Fresh. All posts featuring the clothing campaign have since been removed. </p> <p>Outrage came fast and furious, and the organisation was forced to acknowledge their mistake, taking to Twitter to share their thanks for everyone “holding them accountable”. </p> <p>“I want to start by apologising, on behalf of myself and our team, for the negative impact we created with elements of our recent brand launch," said Experience Regina’s Tim Reid in a statement to Twitter. </p> <p>He went on to note that they’d had positive feedback, but that it was “clear we fell short of what is expected from our amazing community with some of the slogans we used.” </p> <blockquote class="twitter-tweet"> <p dir="ltr" lang="en">Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better.</p> <p>-Tim Reid, CEO of Experience Regina <a href="https://t.co/VdS4NyYop3">pic.twitter.com/VdS4NyYop3</a></p> <p>— Experience Regina (@ExpRegina) <a href="https://twitter.com/ExpRegina/status/1637586812427468801?ref_src=twsrc%5Etfw">March 19, 2023</a></p></blockquote> <p>People were not thrilled with the apology, believing that it was up to the company to do more to right their wrongs, and to actually acknowledge where they had veered off course in their decision making process. </p> <p>“Do better. This is pathetic and disgusting,” wrote one unhappy Twitter user. </p> <p>“There needs to be significant changes and very public acknowledgement of the mistakes made,” said another, before allowing that “this is a start.”</p> <p>“Did you ask literally anyone if it was a good idea?” one asked. </p> <p>Someone else opted to outline exactly what the majority were trying to tell them, stating that “this is a failure of epic proportions. You not only showed complete disrespect for women in our community but also a complete disregard for the comfort and safety of women in this community. We are owed the full story about how this came to be.” </p> <p>The uproar was so loud that Regina City Councillor Cheryl Stadnichuk issued a statement to Facebook, declaring that she too was “incredibly disappointed and appalled … with the sexist messaging of the new Experience Regina.” </p> <p>She went on to explain that she hadn’t been given any advance notice regarding the campaign’s slogan, and her thoughts on them.</p> <p>“The slogans associated with the campaign … are misogynist and objectify women’s bodies. As one woman pointed out on social media, would we engage school children with this messaging? I also ask, do we want men harassing women in bars chanting ‘show us your Regina?’,” she wrote.</p> <p>“There are so many serious ramifications of these slogans. We have extremely high rates of intimate partner violence and sexual assault in our city. </p> <p>“As a society, we have a responsibility to teach boys and men about consent. These slogans do the opposite.”</p> <p><iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fpermalink.php%3Fstory_fbid%3Dpfbid0B6NsGhF2GBJXi67JrVTotVSefpYn7wGqFGqcA1tMiEBXLz5habNboqp2Gt6LVMnfl%26id%3D100064052141182&amp;show_text=true&amp;width=500" width="500" height="276" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></p> <p>Response to her post was mostly positive - people were glad to see someone in power speaking out with them - but there were those that still wanted to hear more from the company itself. One day later, they did. </p> <p>Tim Reid once again took to Twitter to share what steps Experience Regina would be taking moving forward. </p> <p>To begin, they were removing “all content that is offensive or inappropriate”, something that many had been calling for from the beginning. </p> <p>They noted that they would also be “more stringent in evaluating all aspects of our brand” and that they were “committed to involving more diverse stakeholder groups in our decision making process”. </p> <p>That they hadn’t already in 2023 was a sore point for some, while others opted just to be glad they claimed to be “committed to making it right.” </p> <blockquote class="twitter-tweet"> <p dir="ltr" lang="en">Please read for an update. <a href="https://t.co/OQTSvHuDV4">pic.twitter.com/OQTSvHuDV4</a></p> <p>— Experience Regina (@ExpRegina) <a href="https://twitter.com/ExpRegina/status/1637987662882643970?ref_src=twsrc%5Etfw">March 21, 2023</a></p></blockquote> <p><em>Images: 22Fresh / Instagram</em></p>

Travel Trouble

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Why ‘best before’ food labelling is not best for the planet or your budget

<p>UK supermarkets have <a href="https://metro.co.uk/2022/08/03/which-supermarkets-are-scrapping-best-before-dates-and-why-17117556/">removed “best before” dates</a> on thousands of fresh food products in an effort to reduce food waste.</p> <p>One of the major supermarket chains, Sainsbury’s, is replacing these labels with product messaging that says “<a href="https://www.fruitnet.com/fresh-produce-journal/sainsburys-axes-best-before-dates-on-more-fruit-and-veg/247057.article">no date helps reduce waste</a>”.</p> <p>Apples, bananas, potatoes, cucumbers and broccoli are among the most wasted foods. Removing “best before” labels from these foods alone will reduce waste by an estimated <a href="https://wrap.org.uk/taking-action/food-drink/initiatives/food-waste-reduction-roadmap">50,000 tonnes a year</a>.</p> <p>In Australia we produce <a href="https://www.fial.com.au/sharing-knowledge/food-waste">7.6 million tonnes of food waste every year</a> – about 300kg per person. <a href="https://workdrive.zohopublic.com.au/external/ba011474a921ef40d77287a482fc9b257083a646708e3b38b6debeea81cdf81b">About 70%</a> of what we throw out is still edible. Why aren’t we following the UK’s example?</p> <p> </p> <p>Some might worry about food safety. But two types of date labels – “best before” and “use by” – are used in Australia. “Use by” labels would still alert us to when food can no longer be regarded as safe to eat.</p> <p>And consumers will still be able to assess the state of fresh produce for themselves.</p> <h2>Food waste has huge impacts</h2> <p>Food waste costs Australia <a href="https://workdrive.zohopublic.com.au/external/ba011474a921ef40d77287a482fc9b257083a646708e3b38b6debeea81cdf81b">A$36.6 billion a year</a>.</p> <p>This waste occurs right across the supply chain, including primary production, manufacturing, distribution, retail and hospitality. However, households produce more than half of the waste, at an average cost per household of A$2,000 to $2,500 a year.</p> <p> </p> <p>In 2017, the Australian government <a href="https://www.dcceew.gov.au/environment/protection/waste/food-waste?state=tas#national-food-waste-strategy">pledged to halve food waste</a> by 2030 when it launched the <a href="https://www.dcceew.gov.au/environment/protection/waste/publications/national-food-waste-strategy">National Food Waste Strategy</a>.</p> <p>This is a complex issue, but one simple solution could be to follow the UK and remove “best before” dates.</p> <h2>How will you know if food is still safe?</h2> <p>Our labelling system is fairly straightforward, but many consumers don’t understand the difference between “best before” and “use by”. This confusion leads them to throw away tonnes of food that’s still suitable for eating.</p> <p>In Australia, the regulatory authority <a href="https://www.foodstandards.gov.au/consumer/labelling/dates/Pages/default.aspx">Food Standards</a> provides guidance for manufacturers, retailers and consumers on using dates on product labels. These dates indicate how long food products can be sold, and kept, before they deteriorate or become unsafe to eat.</p> <p>Food with a “best before” date can be legally sold and consumed after that date. These products should be safe, but may have lost some of their quality.</p> <p>Products past their “use by date” are considered not safe.</p> <p>The food supplier is responsible for placing date labels on the product.</p> <p>Differences in packaging and date labelling can be subtle. For example, lettuce sold loose or in an open plastic sleeve does not have a “best before” date. The same lettuce packaged in a sealed bag does.</p> <p>Bread is the only fresh food that uses a different system with “baked on” or “baked for” date labels.</p> <p>Some foods, such as canned goods and food with a shelf life of two years or more, don’t have to be labelled with “best before” dates because they usually retain their quality for many years. They are typically eaten well before they deteriorate.</p> <p>Food producers and retailers are keen to keep the labelling status quo, because it makes it easier to <a href="https://www.vox.com/22559293/food-waste-expiration-label-best-before">manage stock</a> and <a href="https://journals.sagepub.com/doi/full/10.1509/jppm.14.095">encourages turnover</a>.</p> <h2>The case for packaging</h2> <p>Some packaging is used to separate branded products such as fruit varieties protected by <a href="https://theconversation.com/the-case-of-the-pirated-blueberries-courts-flex-new-muscle-to-protect-plant-breeders-intellectual-property-126763">plant breeders’ rights</a>, organic products and imperfect vegetable ranges. Once packaged, these products require a “best before” date.</p> <p>Plastic packaging can greatly increase the shelf life of some vegetables. In these cases, it effectively reduces food waste. A striking example is cucumbers. Plastic wrap can extend their shelf life from a <a href="https://theconversation.com/why-some-plastic-packaging-is-necessary-to-prevent-food-waste-and-protect-the-environment-117479">few days to two weeks</a>.</p> <p>Vegetables such as broccoli and cauliflower contain beneficial anti-cancer compounds called <a href="https://www.frontiersin.org/articles/10.3389/fnut.2016.00024/full">glucosinolates</a>. Plastic packaging that seals in <a href="https://www.food-safety.com/articles/1324-naturally-preserving-food-with-gases">specialty gas</a> preserves these longer. However, overcooking quickly erases this packaging benefit.</p> <figure class="align-center "></figure> <h2>Dead or alive?</h2> <p>The chemistry of a fruit or vegetable starts changing the moment it is picked. Some types of produce, such as bananas and pears, are picked early so they ripen in the shop and at home. Other produce, such as sweet corn and peas, rapidly decline in the quality and quantity of flavours and nutrients once they’re picked. Snap freezing is an excellent way to preserve this produce.</p> <p>Fresh fruits and vegetables are still alive. Their cells remain full of chemical reactions and enzymatic activity.</p> <p>This is why a cut apple turns brown. It’s also why ethylene gas released from bananas and other fruits can shorten the life of their neighbours in the fruit bowl.</p> <p>Potatoes, one of the most wasted products, are sold with “best before” dates when packaged in plastic bags. But if stored correctly in low light and in a “breathable” bag (paper or hessian), potatoes stay “alive” and edible for months. Just make sure you cut away any green parts, which <a href="https://theconversation.com/can-you-really-be-poisoned-by-green-or-sprouting-potatoes-63437">contain toxic solanine</a>.</p> <p>As well as fresh produce’s own cellular activity, there is microbial activity in the form of bacteria and fungi.</p> <p>Fortunately, we come equipped with a number of evolved chemical sensors. We can <a href="https://theconversation.com/how-to-avoid-food-borne-illness-a-nutritionist-explains-153185">feel, see, sniff and taste</a> the state of fruits, vegetables and other products. Trust (and train) your instincts.</p> <h2>Questions to ask yourself</h2> <p>To reduce food waste, we need a combination of approaches, including appropriate packaging, sensible labelling and consumer awareness.</p> <p>Ideally, the <a href="https://www.foodstandards.gov.au/code/pages/default.aspx">Australian and New Zealand Food Standards Code</a> would be updated to reflect a more nuanced view of packaged fresh foods.</p> <p>In the short term, consumer awareness and buying power are the best drivers of change. Ask yourself questions like:</p> <ul> <li> <p>Do I need a packaged product?</p> </li> <li> <p>Does the packaging enhance shelf life?</p> </li> <li> <p>Would I buy less if it wasn’t packaged?</p> </li> </ul> <p>Thinking about these questions will help us reduce the impacts of food waste.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/189686/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><a href="https://theconversation.com/profiles/louise-grimmer-212082">Louise Grimmer</a>, Senior Lecturer in Retail Marketing, <em><a href="https://theconversation.com/institutions/university-of-tasmania-888">University of Tasmania</a></em> and <a href="https://theconversation.com/profiles/nathan-kilah-599082">Nathan Kilah</a>, Senior Lecturer in Chemistry, <em><a href="https://theconversation.com/institutions/university-of-tasmania-888">University of Tasmania</a></em></p> <p>This article is republished from <a href="https://theconversation.com">The Conversation.</a> Read the <a href="https://theconversation.com/why-best-before-food-labelling-is-not-best-for-the-planet-or-your-budget-189686">original article</a>.</p> <p><em>Images: Getty</em></p>

Food & Wine

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Labels like ‘psycho’ or ‘schizo’ can hurt. We’ve workshopped alternative clinical terms

<p>It is common to hear people use stigmatising, discriminatory and hurtful labels such as “psycho”, “schizo” or “totally bipolar”. Others might minimise conditions by saying they too are “a bit OCD” because they value structure and organisation. </p> <p>This kind of <a href="https://bmchealthservres.biomedcentral.com/articles/10.1186/1472-6963-7-97">everyday use of pseudo-clinical terms</a> can be upsetting for young people who are struggling with these conditions. Worse still, it can stop them seeking care.</p> <p>Clinical terms can have the same effect. For our <a href="https://www.sciencedirect.com/science/article/abs/pii/S092099642100356X">recent research</a>, we worked with young patients, carers and clinicians to develop new mental health vocabulary that carries less stigma, but remains accurate.</p> <h2>Mental health labels have pros and cons</h2> <p>Labels can provide concise and understandable descriptions of clinical and theoretical ideas. Diagnoses enable patients and health professionals to follow evidence-based advice for effective care, because <a href="https://www.nice.org.uk/">best practice guidelines</a> are available for all labelled medical conditions.</p> <p>In other words, naming a condition is the first step towards identifying the best treatment available. Labels can also help create communities of individuals who share a similar clinical description, and reassure individuals they are not alone.</p> <p>On the other hand, <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1925070/">labels</a> can result in <a href="https://www.cambridge.org/core/journals/psychological-medicine/article/should-we-be-concerned-about-stigma-and-discrimination-in-people-at-risk-for-psychosis-a-systematic-review/0E3509EA0A8E19293077C2645D643350">stigma and discrimination</a>, poor engagement with services, increased anxiety and suicidal thoughts, and poorer mental health.</p> <p>The process of posing a diagnosis, may treat an individual’s strengths or their vulnerabilities as abnormalities and pathologise them. </p> <p>For example, a young person’s vivid imagination and artistic drive – strengths that allow them to produce wonderful artwork – might be recast as a sign of illness. Or their experience of growing up in poverty and disadvantage, could be seen as the cause of their mental illness, rather than environmental factors that may have merely contributed to it.</p> <p>As such, clinicians should seek to understand a person’s difficulties through a holistic, humanistic and psychological perspective, prior to giving them a label.</p> <h2>New terms, changing approaches</h2> <p>In the past decade, there have been efforts to <a href="https://www.thelancet.com/journals/lanpsy/article/PIIS2215-0366(21)00478-8/fulltext">improve naming of psychiatric disorders</a>. Attempts to update psychiatric terms and make them more culturally appropriate and less stigmatising have resulted in renaming schizophrenia in several countries. </p> <p>Proposed terms such as <a href="https://onlinelibrary.wiley.com/doi/10.1111/j.1751-7893.2010.00203.x">Si Jue Shi Tiao</a> (thought and perceptual dysregulation) in Hong Kong, and <a href="https://www.thelancet.com/pdfs/journals/lancet/PIIS0140-6736(13)61776-6.pdf">Johyenonbyung</a> (attunement disorder) in South Korea, have been suggested as alternatives that carry less stigma and allow a more positive view of psychiatry. </p> <p>These new terms, however, were generated by experts in the field. Consumers and clients within the mental health system have rarely been consulted, until now.</p> <h2>Thoughts from those ‘at risk’</h2> <p>Currently, “ultra-high risk (for psychosis)”, “at-risk mental state” and “attenuated psychosis syndrome” are used to describe young people at elevated risk of developing psychosis. But these labels can be stigmatising and damaging for the young people who receive them. </p> <p>At Orygen, new, less stigmatising ways to describe the “risk for psychosis” concept <a href="https://www.sciencedirect.com/science/article/abs/pii/S092099642100356X">were co-developed</a> with young people with lived experience of mental ill-health.</p> <p>During focus groups, former patients were asked how they would like their experiences to be termed if they were believed to be at risk for developing a mental illness.</p> <p>This discussion resulted in them generating new terms such as “pre-diagnosis stage”, “potential for developing a mental illness” and “disposition for developing a mental illness”.</p> <p>The terms were then presented to three groups: 46 young people identified as being at risk for psychosis and currently receiving care; 24 of their caregivers; and 52 clinicians caring for young people.</p> <p>Most thought these new terms were less stigmatising than the current ones. The new terms were still judged as informative and illustrative of young people’s experiences. </p> <p>Patients also told us they wanted terms like these to be fully disclosed and raised early in their care. This revealed a desire of transparency when dealing with mental ill-health and clinicians.</p> <h2>Names have power</h2> <p>Labels can, and should, be revisited when stigma becomes associated with them. </p> <p>Co-designing new diagnostic labels with patients, their carers and clinicians is empowering for all involved. Several similar projects are underway in <a href="https://www.sciencedirect.com/science/article/abs/pii/S0920996420301572">Italy</a> and <a href="https://onlinelibrary.wiley.com/doi/full/10.1111/pcn.12423">Japan</a> to include a cultural perspective in renaming terms related to young people at risk of developing serious mental ill health. </p> <p>We hope to integrate and use more terms generated by young people in mainstream early intervention psychiatric services. We hope this will have a meaningful impact on young people’s mental health by allowing better access to care and less stigmatisation.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://theconversation.com/labels-like-psycho-or-schizo-can-hurt-weve-workshopped-alternative-clinical-terms-179756" target="_blank" rel="noopener">The Conversation</a>. </em></p>

Mind

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Pope labels couples choosing pets over children as selfish

<p><span style="font-weight: 400;">Pope Francis has called couples who have pets instead of children selfish while speaking to a general audience on Wednesday.</span></p> <p><span style="font-weight: 400;">The Pope also argued that forgoing parenthood "takes away our humanity" and poses risks to wider society.</span></p> <p><span style="font-weight: 400;">He made the comments while speaking about Saint Joseph, Jesus' earthly father.</span></p> <p><span style="font-weight: 400;">While lauding Joseph's decision to raise Jesus as "among the highest forms of love", the Pope veered onto the topics of adoption, orphaned children, and couples that opt for animals over children.</span></p> <p><span style="font-weight: 400;">"We see that people do not want to have children, or just one and no more", he </span><a rel="noopener" href="https://www.9news.com.au/world/opting-for-pets-over-children-is-selfish-and-takes-away-our-humanity-says-pope-francis/fc15279d-cfdb-4b58-85d0-5bdcef68bdfe" target="_blank"><span style="font-weight: 400;">said</span></a><span style="font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">“And many, many couples do not have children because they do not want to, or they have just one - but they have two dogs, two cats … yes, dogs and cats take the place of children.</span></p> <p><span style="font-weight: 400;">“Yes, it’s funny. I understand, but it is the reality. And this denial of fatherhood or motherhood diminishes us, it takes away our humanity. And in this way civilisation becomes aged and without humanity, because it loses the richness of fatherhood and motherhood. And our homeland suffers, as it does not have children.”</span></p> <blockquote class="twitter-tweet"> <p dir="ltr">Dear Pope Francis I’m a catholic who chose dogs over children but I don’t consider myself selfish. Probably doing this over populated world a favour <a href="https://t.co/9AMFs2JS9p">pic.twitter.com/9AMFs2JS9p</a></p> — dominic dyer (@domdyer70) <a href="https://twitter.com/domdyer70/status/1479116896867794948?ref_src=twsrc%5Etfw">January 6, 2022</a></blockquote> <p><span style="font-weight: 400;">Though it may be surprising as the Pope is considered quite progressive, these comments echo the Catholic Church’s teachings about the importance of couples bearing or raising children.</span></p> <p><span style="font-weight: 400;">Pope Frances said couples who cannot biologically have children should consider adoption.</span></p> <p><span style="font-weight: 400;">“How many children in the world are waiting for someone to take care of them?” he said.</span></p> <p><span style="font-weight: 400;">“Having a child is always a risk, either naturally or by adoption. But it is riskier not to have them. It is riskier to deny fatherhood, or to deny motherhood, be it real or spiritual.”</span></p> <p><span style="font-weight: 400;">His statements have since drawn criticism on social media, with some calling out his comments about childless couples while the church continues to face allegations of sexual abuse against children.</span></p> <blockquote class="twitter-tweet"> <p dir="ltr">Worry about all those sexual abuse allegations against the church instead of childless people <a href="https://t.co/5ggoAJTpGr">pic.twitter.com/5ggoAJTpGr</a></p> — Enter The Void (@killl_the_rich) <a href="https://twitter.com/killl_the_rich/status/1478832192591695874?ref_src=twsrc%5Etfw">January 5, 2022</a></blockquote> <p><span style="font-weight: 400;">The Christian leader has made several controversial statements relating to animals in the past. He made similar comments about couples choosing pets over parenthood in 2014, while comments he made in 2016 that appeared to claim that animals go to heaven were analysed and later called into question.</span></p> <p><span style="font-weight: 400;">But, he has had plenty of positive interactions too, having been photographed petting dogs, holding birds, and carrying a lamb over his shoulders.</span></p> <p><em><span style="font-weight: 400;">Image: Getty Images</span></em></p>

Family & Pets

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Piers Morgan labels Prince Harry as a "spineless self-pitying twerp"

<div class="post_body_wrapper"> <div class="post_body"> <div class="body_text redactor-styles redactor-in"> <p>Piers Morgan has blasted Prince Harry after the Duke of Sussex said that the First Amendment is "bonkers".</p> <p>Prince Harry said in a podcast with actor Dax Shepard that he's "got so much I want to say about the First Amendment as I sort of understand it, but it is bonkers.</p> <p>“I don’t want to start going down the First Amendment route because that’s a huge subject and one which I don’t understand because I’ve only been here a short time.</p> <p>“But, you can find a loophole in anything. You can capitalise or exploit what’s not said rather than uphold what is said.”</p> <p>Morgan, 56, was furious with the royal, saying that Prince Harry was a "spineless whiny crybaby".</p> <p>“Harry’s gone from being a courageous war hero to a spineless whiny crybaby who blames his family for all his supposed woes and who like his wife, shamelessly and cynically weaponises issues like mental health and racism to silence critics.</p> <p>“Harry has lost his country, his dignity and now seems to be losing his mind too as he condemns everything from his grieving grandmother to free speech.</p> <p>“It’s time His Royal Hypocrite stopped abusing his family, stopped moaning about everything all the bloody time, stopped exploiting his royal titles for huge financial gain, stopped trashing America’s constitution – and grew a pair.”</p> <blockquote style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/CO0ZB1Gptmw/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="13"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div> </div> </div> <div style="padding: 19% 0;"></div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" rel="noopener" href="https://www.instagram.com/p/CO0ZB1Gptmw/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank">A post shared by Armchair Expert Podcast (@armchairexppod)</a></p> </div> </blockquote> <p>Prince Harry also angered royal fans with his comments about the royal family as he said that he felt like he had to leave.</p> <p>Harry continued: “Look what it did to my mum. How am I ever going to settle down and have a wife and a family when I know that it’s going to happen again because I’ve seen behind the curtain?</p> <p>"I’ve seen the business model, I know how this operation runs, how it works. I don’t want to be part of this. Then once I started doing therapy the bubble was burst. I plucked my head out of the sand. I said, ‘You are in this position of privilege.</p> <p>"Stop complaining, stop thinking as though you want something different. Make this different, because you can’t get out. So how are you going to do this differently? How are you going to make your mum proud? How are you going to use this platform to really effect change’?”</p> </div> </div> </div>

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Alan Jones labels Prince Harry and Duchess Meghan doc "borderline insulting"

<p>Broadcaster Alan Jones has slammed the Duchess of Sussex after she and husband Prince Harry took part in a candid documentary they filmed during their trip to Africa.</p> <p>The documentary, which highlighted the couple’s charity work, alongside incredibly raw details about their struggles with the media and mental health, was ripped apart by Jones on 2GB this morning, calling it “self-indulgent rubbish” and close to “insulting”.</p> <p>The outspoken radio star said the Duke and Duchess filmed the documentary as they travelled “in Africa around the poorest of the poor” and accused Meghan of “carrying on”.</p> <p>The documentary, which aired over a week ago, included a one-on-one interview with Meghan, where she revealed that she was “not OK”. The emotional confession came amidst the scrutiny she was receiving from the British tabloid press, which dug into her relationship with her father and speculations over conflict within the palace walls.</p> <p>Prince Harry also addressed his rumoured rift with brother Prince William.</p> <p>But while many praised the couple for doing something the royals have never done, Jones was less than impressed, saying their behaviour was tone deaf.</p> <p>“In the documentary, we’re told Meghan gives a rare glimpse of her new life and struggles as a royal and a new mother,” he said.</p> <p>“It borders on the insulting. Imagine spending time in Africa where you’re around the poorest of the poor – people who have no possessions – and you’re carrying on about how tough life is.</p> <p>“Have these two people got no awareness at all?</p> <p>“Has she ever wondered whether the poor people in Africa are OK? I’ve seen them, these poor kids with flies on their face and emaciated, with nothing, and the 38-year-old is complaining that people haven’t asked if she was OK.</p> <p>“She said she’s struggles with duties – what duties? She’s having six weeks off before Christmas for a holiday to LA!”</p> <p>Jones’ comments come after a difficult year for the royal couple, who recently launched a number of lawsuits against the media.</p>

News

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“Nerd” or “wrongdoer”: How artificial intelligence will label you in the future

<p><span style="font-weight: 400;">Tabong Kima logged onto Twitter one morning and saw a hashtag that said #ImageNetRoulette.</span></p> <p><span style="font-weight: 400;">The site allows users to upload photos and artificial intelligence would analyse each face and describe what it saw.</span></p> <p><span style="font-weight: 400;">One photo pegged a man as an “orphan” where another photo, where the person was wearing glasses, was labelled a “grind, nerd, wonk and dweeb”.</span></p> <p><span style="font-weight: 400;">Kima, an African American, didn’t like what he saw when he uploaded his photo.</span></p> <p><span style="font-weight: 400;">The site tagged him as a “wrongdoer” and an “offender”.</span></p> <p><span style="font-weight: 400;">“I might have a bad sense of humour,” he </span><a href="https://twitter.com/TabKim2/status/1174330442385907712?s=19">tweeted</a><span style="font-weight: 400;">, “but I don’t think this is particularly funny”.</span></p> <p><span style="font-weight: 400;">ImageNet Roulette is a digital art project that’s intended to shine a light on the unsound and offensive behaviour that can creep into artificial intelligence technologies.</span><span style="font-weight: 400;"></span><span style="font-weight: 400;">Artificial intelligence technology is rapidly infiltrating its way into our everyday lives, including the facial-recognition services used by internet companies and police departments.</span></p> <p><span style="font-weight: 400;">ImageNet Roulette, designed by American artist Trevor Paglen and Microsoft researcher Kate Crawford, aims to show the depth of this problem.</span></p> <p><span style="font-weight: 400;">“We want to show how layers of bias and racism and misogyny move from one system to the next,” Paglen said in a phone interview from Paris.</span></p> <p><span style="font-weight: 400;">“The point is to let people see the work that is being done behind the scenes, to see how we are being processed and categorised all the time.”</span></p> <p> </p>

Technology

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Bride-to-be labelled as “ungrateful brat” for hating engagement ring

<p>A bride-to-be has been slammed as “ungrateful” after she complained that her partner proposed to her with a family heirloom instead of the “blingy” ring she had originally asked for.</p> <p>The anonymous woman took to online forum<span> </span><a rel="noopener" href="https://www.weddingbee.com/" target="_blank">Wedding Bee</a><span> </span>to discuss her “hate” for the ring that her boyfriend of 10 years proposed with.</p> <p>“A few months ago, my boyfriend asked me to send him photos of the ring styles I liked and I told him exactly what I wanted,” she wrote, describing her dream jewel as a “larger canary yellow diamond ring on yellow gold”.</p> <p>She further added, “I like really blingy looks.”</p> <p>Shortly after, his family got involved. “His mother called me later … she wanted me to have his grandmother’s ring.”</p> <p>The proposal finally came early in the year. “The ring he gave him is with his grandmother’s diamond which I didn’t want and I’m suppose [sic] to pass it down to our future children,” she wrote.</p> <p>“At first I liked the ring … but the more days that go by the more I hate it.”</p> <blockquote class="twitter-tweet" data-lang="en-gb"> <p dir="ltr">'Ungrateful' woman HATES her family heirloom engagement ring  <a href="https://t.co/w1gDRdRvOF">https://t.co/w1gDRdRvOF</a> <a href="https://t.co/KGLLI8Q8V6">pic.twitter.com/KGLLI8Q8V6</a></p> — The Scottish Sun (@ScottishSun) <a href="https://twitter.com/ScottishSun/status/1085850579073683456?ref_src=twsrc%5Etfw">17 January 2019</a></blockquote> <p>People were quick to call her out for being a “brat”.</p> <p>“That’s a big blingy ring,” wrote one user. “You sound extremely ungrateful. Hate is such a strong word. That’s his grandmothers ring that you say you hate. How disrespectful.”</p> <p>“I understand you’re disappointed it isn’t the large yellow diamond you wanted, but the stone you got is lovely,” said another. “I wouldn’t say anything until you’ve let a lot of time pass, because it will sound extremely ungrateful.”</p> <p>However, others sympathised with the woman, saying the bride-to-be’s disappointment was understandable.</p> <p>“I don’t think it’s ungrateful at all to want to love your ring!” one said. “You should probably talk about it (calmly) with him before any resentment builds.”</p> <p>“I’m not a fan of the idea that a woman should just shut up and be happy that their boyfriend proposed,” another user chimed in. “You have to wear this ring and be proud of it every day – not him, not his mother.”</p> <p>Do you think the woman has the right to be angry? Let us know in the comments below.</p>

Relationships

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Mum's outrage over offensive washing label

<p>Missguided, an online retailer of young women’s fashion, appears to be living up to its name after a woman discovered a tone-deaf message on the washing instructions of her teenage daughter’s beanie.</p> <p>University manager Sian Robson from Ashford, England, took to Twitter to share her outrage after finding “sexist” washing instructions on the care label of her 13-year-old daughter’s hat.</p> <p>The label instructs the wearer to “Give this to your mum, she’ll wash it”.</p> <blockquote class="twitter-tweet"> <p dir="ltr"><a href="https://twitter.com/hashtag/everydaysexism?src=hash&amp;ref_src=twsrc%5Etfw">#everydaysexism</a> <a href="https://twitter.com/Missguided?ref_src=twsrc%5Etfw">@Missguided</a> Maybe it's just possible Dad is capable of putting on a wash too!? <a href="https://t.co/TgCXM8giqr">pic.twitter.com/TgCXM8giqr</a></p> — sian robson (@sianrobson) <a href="https://twitter.com/sianrobson/status/948470847731314688?ref_src=twsrc%5Etfw">January 3, 2018</a></blockquote> <p>“At first I didn’t believe that a female fashion brand would put something like that on a product,” Sian told <a href="https://www.thesun.co.uk/news/5275205/mothers-horror-at-finding-sexist-washing-instructions-in-daughters-hat-saying-give-it-to-mum/" target="_blank"><strong><span style="text-decoration: underline;"><em>The Sun</em></span></strong></a>.</p> <p>“My daughter told me to look at the washing instructions in her hat because they are awful. It’s not something you would expect to see.</p> <p>“I know they’re trying to be funny but it’s a bit naff. It just didn’t sit right with me. I looked on the Missguided website and I noticed they were all for promoting girl power.</p> <p>“They seem like a brand that want to encourage young women to break stereotypes so I’m not sure why they would have something like this in their clothing.</p> <p>“Although the hat is for adults a lot of their customers are young teens, they should be encouraging them and showing them that men can also do the household chores.”</p> <p>Sian said she understands the note was “probably just a joke”, but that in this day and age, it’s inappropriate.</p> <p>“It isn’t the sixties anymore,” she fumed. “I’m sure that a lot of men and dads would admit that they also help with the washing, it isn’t something to be embarrassed about.</p> <p>“I’m not a person who complains a lot about things being sexist but I can see that these instructions aren’t right.”</p> <p>She also expressed concern that the label could upset young women who might not have a mum or parents to do the washing for them.</p> <p>“I’d just rather they remove it from the hat, it isn’t needed.”</p> <p>Tell us in the comments below, do you think the label is sexist and discriminatory?</p>

Beauty & Style

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DIY blackboard label jars

<p>When we renovated our kitchen, I pored over lifestyle magazines and blogs, coveting their glistening kitchens with their beautiful exposed shelves. Nothing exposes your blocked digestive tract more than your entire kitchen pantry’s contents displayed for everyone to see. So, I recommend a closed cabinet to store (hide) your instant noodles and beautiful, delicious, soft, sugary, white processed bread. But your artisanal legumes? Put those out on display!</p> <p><strong>You will need:</strong></p> <ul> <li>Many clean assorted jars in various sizes</li> <li>Wide paintbrush</li> <li>Blackboard paint</li> <li>Chalk or chalk pen</li> </ul> <p><strong>How to:</strong></p> <p>1. Ensure your jars are clean and free from oil and dirt, both inside and out.</p> <p>2. Take the wide paintbrush and dip it into the blackboard paint. Using smooth strokes, paint a small rectangle on the front of each jar – approximately 7 cm (2¾ in) by 3 cm (1¼ in), depending on the jar size. Allow each to dry.</p> <p>3. Fill your jars and use chalk or a chalk pen to add labels. Display with pride and know that you will never, ever get close to finishing that enormous jar of dried barley pearls. But your friends don’t need to know that.</p> <p><strong>Tip:</strong> Not feeling up to getting out the paint and brushes? Did you know that blackboard contact paper is a thing? Simply cut out labels from the paper and apply them to your jars.</p> <p><img width="173" height="173" src="https://oversixtydev.blob.core.windows.net/media/38298/roped-in-cover_173x173.jpg" alt="Roped In Cover (1)" style="float: right;"/></p> <p><em>This is an edited extract from </em>Roped In<em> by Gemma Patford published by Hardie Grant Books RRP $29.99 and is available in stores nationally.</em></p>

Home & Garden

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Almost half of snacks labelled “natural” are unhealthy

<p>More than 60 per cent of Australians are more likely to buy food or drinks described as “natural”, despite the fact almost half of supermarket snack food products labelled as “natural” are considered to be unhealthy.</p> <p>In an analysis of 331 supermarket foods marked with the words “nature” or “natural”, public health group LiveLighter​ found 47 per cent did not fall into one of the five core food groups, as recommended by the Australian Guide to Healthy Eating.</p> <p>Lollies by The Natural Confectionery Co, chips by the Natural Chip Company, muesli bars made by Nice &amp; Natural and tomato ketchup from Heinz were among the products highlighted for displaying the words “natural, nature or nature’s” on their packaging.<br /> <br /> “‘Natural’ is used over such a broad range of products, it is not a helpful way of determining the value of a product,” said Alison McAleese​, LiveLighter Victoria campaign manager and an accredited practicing dietitian.</p> <p>Consumers and manufacturers have a wide range of views on what ‘natural’ means.</p> <p>“Just because something says it’s ‘natural’, doesn’t mean it’s good for you.”</p> <p>Founder of Natvia sweetener Sam Tew said the brands use of ‘natural’ is valid because it is made from 100 per cent natural sweeteners.</p> <p>McAleese said the biggest difficulty is that both consumers and manufacturers have a wide range of views on what “natural” means.</p> <p>“‘Natural’ is not regulated as a word used on packaging. It might mean fewer ingredients in some products, for others it might mean less-processed or made locally ... but many of these products are high in saturated fat, sugar and salt,” she said.</p> <p>LiveLighter found nine out of 10 products that used the word “natural” in the snack food aisle were considered unhealthy.</p> <p>Of the 97 ‘natural’ foods found in the snack food aisles, almost 9 in 10 were found to be unhealthy.</p> <p>These included muesli bars, snack bars, biscuits, crackers, chips and lollies.</p> <p>Other products named in the report were Ajita’s Vege Chips, Natvia the 100% Natural Sweetener and Altimate Natural Ice Cream Wafers.</p> <p>In the case of Ajita’s Vege Chips, a spokesman said the word “natural” was used to describe Vege Chip products in general, and also as a flavour in their range of products.</p> <p>Experts argue that the word ‘natural’ is used over such a broad range of products, it is not a helpful way of determining nutritional value.</p> <p>“The Vege Chip company does not use any additives like MSG or flavour enhancers derived from MSG.”<br /> <br /> The Australian Competition and Consumer Commission’s food and beverage industry Food Descriptors Guideline says “natural” claims “imply that the product is made up of ... ingredients nature has produced, not man-made or interfered with by man”.</p> <p>The Vege Chip spokesman said it was in this sense that they described their products as being “natural”.</p> <p>But McAleese said consumers should look only to the ingredients and nutritional panel, and ignore words like “natural”.</p> <p>“Using the ‘per 100 grams’ figure on the panel is the best way of comparing products. On the Vege Chips they are saying the serving size is 20 grams, but many consumers would eat more than a serving size,” she said.<br /> <br /> “Most consumers would be unaware that there are five servings in a packet.”</p> <p>McAleese said consumers should also remember that ingredients on packaging are listed in order of amount.</p> <p>“If you see sugar, fat or salt in the first few ingredients, you know it could be unhealthy.”</p> <p>Heart Foundation Victoria Healthy Living manager Roni Beauchamp said consumers seeking snacks should stick to the outer aisles of their supermarket.<br /> <br /> “You will find an abundance of nutritious foods to snack on, like seasonal fruit, vegetables like celery and carrots which you can cut up and enjoy.</p> <p>Sam Tew, the co-founder of Natvia the 100% Natural Sweetener, said there needed to be a debate about what the word “natural” really means.<br /> <br /> “A lot of people think ‘natural’ means healthy, that’s the good old trick,” he said.<br /> <br /> “The reason we are so adamant with the word is that other sweeteners on the shelf are synthetically made. Natvia is the natural alternative.”</p> <p>Heinz, The Natural Confectionery Co, the Natural Chip Company, Nice &amp; Natural and Altimate were contacted for comment.</p> <p><strong>Supermarket foods and drinks claiming to be natural</strong></p> <ul> <li>47 per cent of “natural” claims were found on discretionary foods (snack bars and muesli bars, chips, crackers, biscuits and lollies).</li> <li>21 per cent on dairy products – including yoghurt, milk and cheese.</li> <li>16 per cent on meat and alternatives – including fish, eggs, nuts and legumes.</li> <li>10 per cent on grain foods – including breakfast cereals, quinoa and bread.</li> <li>5 per cent on fruit.</li> <li>2 per cent on water.</li> <li>1 per cent on vegetables – including legumes and beans.</li> </ul> <p><em>First appeared on <a href="http://Stuff.co.nz" target="_blank"><strong><span style="text-decoration: underline;">Stuff.co.nz</span>.</strong></a></em></p> <p><strong>Related links:</strong></p> <p><a href="/news/news/2016/08/common-ingredient-more-dangerous-than-sugar/"><strong><em><span style="text-decoration: underline;">This common ingredient is more dangerous than sugar</span></em></strong></a></p> <p><a href="/news/news/2016/07/is-cockroach-milk-new-superfood/"><span style="text-decoration: underline;"><em><strong>This new “superfood” may be the most ridiculous yet</strong></em></span></a></p> <p><a href="/news/news/2016/07/why-snack-bars-are-not-a-healthy-choice-finds-choice/"><span style="text-decoration: underline;"><em><strong>Why snack bars aren’t a healthy choice</strong></em></span></a></p>

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Woolworths ditches “Homebrand” label to improve brand perception

<p>It’s the end of the white and red era. In a shock move, Woolworths has announced that it will be ditching its long running Homebrand label in what’s perceived as a bid to strengthen the brands perception in the fight against Coles and Aldi.</p> <p>The change will affect nearly 1000 products under the distinctively no frills packaging, including sugar, pasta, napkins and Neapolitan ice-cream. All products of the brand – launched in 1983 – will be adopted by Woolworths own private-label range, Essentials.</p> <p>A Woolworths spokesman confirmed the change. “We have been reviewing the products in all of our own brand ranges to ensure we deliver even greater quality and value for our customers,” he told news.com.au.</p> <p>The news comes after Coles announced it was elimination a number of its equivalent home brand labels, such as Smart Buy and Simply Less.</p> <p>Earlier this month, market research firm Canstar said customer surveys indicated Coles was making headway with its private label brands against Aldi, but Woolworths was left struggling in the dark.</p> <p>Aldi is still an easy 18 per cent cheaper than Woolworths Select brand and seven per cent cheaper than Coles brand while pricing differences to branded products sold by Coles and Woolworths remain at a whopping 30 to 40 per cent.</p> <p>Woolworths is assuring that the change will benefit its customers. A spokesperson said “When customers see each product move to the new Essentials packaging they can be assured the product will offer market-leading value for money for our customers.”</p> <p><strong>Related links:</strong> </p> <p><span style="text-decoration: underline;"><strong><em><a href="/health/body/2016/03/herbal-teas-to-relax-aches-and-pains/">5 herbal teas to relax aches and pains </a></em></strong></span></p> <p><span style="text-decoration: underline;"><strong><em><a href="/health/body/2016/02/is-coconut-water-good-for-you/">Is coconut water really good for you?</a></em></strong></span></p> <p><span style="text-decoration: underline;"><strong><em><a href="/health/body/2016/02/nutrients-that-ease-arthritis-symptoms/">Easy symptoms of arthritis with these 3 nutrients</a></em></strong></span></p>

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