Harry Styles’ foray into the beauty world sparks huge demand
<p><span style="font-weight: 400;">The world of men’s beauty products has remained relatively untouched in the past, with many believing these self-care products are exclusive to women. </span></p>
<p><span style="font-weight: 400;">However, as Grammy award-winning musician and style icon Harry Styles has launched his own non-binary line of products, the demand for men’s products has seen a global rise. </span></p>
<p><span style="font-weight: 400;">His new brand, called Pleasing, was launched in November and features skin care items and nail polishes, which have become Styles’ signature in recent years. </span></p>
<p><span style="font-weight: 400;">Global fashion marketplace, </span><a href="https://www.lovethesales.com/press/articles/fashion-data-daily"><span style="font-weight: 400;">LoveTheSales</span></a><span style="font-weight: 400;">, has been tracking demands and a range of sales data from over 10 million international shoppers. </span></p>
<p><span style="font-weight: 400;">Since Pleasing was announced on Styles’ Instagram account, shopping searches for “men’s makeup” sky-rocketed a whopping 393 per cent compared to the week before.</span></p>
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
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<p><span style="font-weight: 400;">There was also a 72 per cent increase in fashion searches for “men’s nail varnish” and a truly giant 641 per cent increase in demand for “men’s lip serums”.</span></p>
<p><span style="font-weight: 400;">Harry started his line with specifically non-gendered items, as the conversation around gender and fashion continues to be evolving and changing amongst younger generations. </span></p>
<p><span style="font-weight: 400;">“It’s starting with nail polish because that was kind of the birth of what it was for,” he told </span><a href="https://www.dazeddigital.com/music/article/54765/1/harry-styles-pleasing-brand-cover-2021-interview"><span style="font-weight: 400;">Dazed</span></a><span style="font-weight: 400;"> in an interview. </span></p>
<p><span style="font-weight: 400;">“Me seeing a colour on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’”</span></p>
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<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" rel="noopener" href="https://www.instagram.com/reel/CWTYc_4lWHf/?utm_source=ig_embed&utm_campaign=loading" target="_blank">A post shared by Pleasing (@pleasing)</a></p>
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<p><span style="font-weight: 400;">Harry Styles has long been known for embracing gender-neutral style, as he has pushed the envelope with his fashion in photoshoots, and donning a more progressive way of presenting himself. </span></p>
<p><span style="font-weight: 400;">With the help of his army of fans, Styles is helping to break down gender stereotypes in the world of beauty and fashion, as his new Pleasing brand is only the beginning. </span></p>
<p><em><span style="font-weight: 400;">Image credits: Getty Images / Instagram</span></em></p>